Last updated - March 22, 2018
WooCommerce is a WordPress plugin that is used by millions of users around the globe to build their online stores. It is free, easy to use, safe, powerful, and highly customizable with numerous feature extensions in the form of plugins and add-ons. WooCommerce is created to integrate effortlessly with WordPress Content Management System (CMS). In fact, using it you can sell real or virtual products to anywhere in the world in a few simple steps. The popularity as an online shopping platform is evident from the fact that it powers about 30% of all eCommerce sites in the world.
While setting up an online store you would naturally look for simplicity at the start and scalability at the later stages according to the growth rate of your business. WooCommerce is ideal for such a scenario, as it will consistently help you scale your website features. You have the flexibility to scale as your business grows in size. It’s freely downloadable and open source. So, choosing it is a sensible financial decision at the teething stages of your business.
How WooCommerce helps?
It helps numerous online business of big and small size in multiple ways. Here are a few of the most important factors.
It’s open source
WooCommerce is a free, open source plugin, hence it is widely preferred by businesses that are just starting out with their sales operations. Being open source also means that it is constantly getting improvised and upgraded by developers around the world.
As a great majority of websites across the world is powered by WordPress, there is clearly a sense of familiarity with it. This sense of comfort and familiarity seeps into WooCommerce as well. Navigating through the interface is somewhat of a cakewalk. It is especially comfortable for non-technical users. This is because it does not require any complicated technical procedure to get your online store up and running. WooCommerce also ensures multiple-device compatibility. Your online store and products will look similar on a desktop computer or a mobile device.
It’s highly customizable
With all the talks about simplicity, never assume WooCommerce is going to give you a lifeless, run-of-the-mill website. The real power of WooCommerce lies in its attitude towards customization. WooCommerce allows site owners to improvise the look and feel of the site considerably using the many inbuilt themes and styles. Once you start your sales operations in full force, you realize its power. There is a vast array of useful feature extensions available for WooCommerce that you can use. This includes free and premium extensions. Most of these will save you from the hassles of tedious coding to incorporate the desired functionality to your website. With the help of these extensions, you can integrate analytics, payment gateways, shipping functions according to your requirements.
WooCommerce gets regular audits and updates that make it a safe and secure platform. You can carry out your business transactions without worries. WooCommerce ensures that the data on your site is directly owned and controlled by you, the store owner. It helps you gain the confidence of your customers as well. All the personal information customers share on the site is only accessible to you.
It helps you monitor performance
WooCommerce offers fundamental competence in analysis and reporting. The dashboard with order reports, sales reports, traffic trends, etc. consistently. This helps store owners to be on top of their game in understanding customer behavior. Seamless integration of analytics tools like Google Analytics or KissMetrics also contribute in your online store’s performance monitoring.