Last updated - March 22, 2018
We have covered quite a few areas in the settings and configurations of WooCommerce. The front-end of your store has a significant role in determining the business prospects of your store. It is especially important that the right thoughts go into the design and layout of your store. The comfort a customer feels while in your store defines how likely that person is going to come back to your store. Let’s consider a few things that are relevant while setting up the front-end of your store.
Envision your store’s appearance
The visual elements play an important role in creating the identity of your store. To begin with, you need to have a suitable name and logo for your store. A good tagline and responsive color choices add to the uniqueness of your store. The visual motifs and the branding style that you choose for your online store should be consistently presented to the customer. For example, if you’re using a color scheme on your online store, make sure that the packaging of your products also reflects the same. If you’ve already started operations through your physical store with a logo and color scheme, make sure a professional designer re-creates those designs for your online store as well.
Choose a suitable theme
The theme that you choose for your store plays an important role in the design of your store. It determines how your customer feels while navigating through your store. When you start out your store in WooCommerce, you don’t have to worry about themes at all. There are numerous WooCommerce-compatible WordPress themes available for free. WooCommerce comes bundled with the free, flexible and intuitive Storefront theme. In Storefront, there are many child themes that you can try out to get a more personalized outlook on your store. If you’re looking for extensive customization, you can always get the help of a WooCommerce theme designer. Though this might be slightly expensive, it’s a good option when your store is fully functional and profitable.
Ensure design & layout meet customer expectation
Depending on what you are selling, the design requirements of your store change considerably. For example, a designer clothing store might need visually-appealing photographs on the home page to entice its customers. At the same time, easy navigability to product features and specifications might be the essential requirement in a consumer electronics store. Such differences in approach are vital to creating a good impression of your store in the customers’ heads. You can achieve a lot of customer satisfaction by responsively placing theme elements like widgets. You can learn more about different design approaches in different industries in this article.
Ensure payment, taxes and shipping options are appropriately set up
One of the prime requirements of a customer-friendly online store is hassle-free checkout. Before even adding products to your store, configure all the settings for payment gateways, shipping and taxes appropriately. Any glitches preventing a smooth checkout will drive away customers in hoards from your store. If you are using extensions for these settings, decide and install the required ones well in advance. This will help in identifying and rectifying any errors in the settings before you start actively selling products on your store.
Leave room for further customization
The initial customization that you do in your store should make sure that there is room for more customization as and when you need it. This is important because while setting up products and categorizing them you need the flexibility to optimize the interactivity of your store.