10 Best WooCommerce Sales Funnel Builders & Plugins (2026)

Last updated - September 8, 2026

Acquiring visitors for your WooCommerce store is just one half of the task. To ensure that the visitor converts into a customer, you have to make sure that the buying process goes without any hitch from the moment they see the product until they complete their transaction.

That’s where a WooCommerce sales funnel comes in.

The WooCommerce sales funnel links together all the steps of the buying process, such as the landing page, product page, checkout process, upsells, and post-purchase phase. With the right WooCommerce plugin, you can streamline the checkout process, make offers, recover abandoned carts, and increase the value of your orders.

Here, we will look at the 10 best WooCommerce sales funnel builders and plugins in 2026.

What Is a WooCommerce Sales Funnel?

The WooCommerce sales funnel is basically the process that takes place when the potential customer interacts with your store from their first point of contact until a successful sale is made and possibly converted into a returning customer.

A sample eCommerce sales funnel may be in the form of:

Landing Page → Product Page → Cart → Checkout → Upsell → Thank You Page → Follow-Up → Repeat Purchase

However, not all stores may require every step in the above process. For instance, an e-commerce business that sells affordable goods to individuals may have a shorter sales funnel as opposed to a B2B store.

Why Use a Sales Funnel for Your WooCommerce Store?

A well-designed sales funnel can help you:

• Improve the customer buying journey
• Reduce checkout friction
• Increase conversion opportunities
• Promote relevant products
• Increase average order value
• Recover potential customers
• Create targeted offers
• Encourage repeat purchases
• Identify where customers abandon the buying process

Instead of treating your product page, checkout, and post-purchase experience as separate processes, a funnel lets you optimize them as one connected journey.

What to Look for in a WooCommerce Sales Funnel Plugin

Before choosing a plugin, consider the features that match your business goals.

Funnel Builder

A visual or step-based builder makes it easier to create and manage different stages of your funnel.

Checkout Optimization

A streamlined checkout can reduce distractions and make it easier for customers to complete their orders.

Order Bumps and Upsells

These features let you offer relevant additional products before or after the primary purchase.

A/B Testing

Testing different pages, offers, and layouts can help you identify what converts better.

Analytics

Funnel analytics can show where customers drop off and which stages are performing well.

WooCommerce Compatibility

Make sure the plugin works with your theme, payment gateways, WooCommerce extensions, and other tools.

10 Best WooCommerce Sales Funnel Builders & Plugins

Here are 10 tools that can help improve different stages of a WooCommerce sales funnel.

1. ELEX WooCommerce Dynamic Pricing and Discounts

Best for: Creating discounts and offers that encourage customers to buy more.

A sales funnel isn’t only about the pages customers visit. The offer presented at each stage can also influence whether they continue toward checkout.

The ELEX WooCommerce Dynamic Pricing and Discounts Plugin can be used to create flexible pricing and discount rules for WooCommerce stores.

Store owners can create product-based, category-based, cart-based, and quantity-based discounts. The plugin also supports promotional strategies such as BOGO offers and percentage or fixed discounts.

For example, a funnel could use the following journey:

Product Page → Buy More & Save Offer → Cart → Checkout

You can also use promotional pricing to encourage customers to increase their order quantity.

Key Features

• Dynamic pricing
• Bulk discounts
• BOGO offers
• Product-based discounts
• Category-based discounts
• Cart-based discounts
• Percentage discounts
• Fixed discounts

Pros

• Flexible discount rules
• Useful for increasing order value
• Works well with promotional campaigns

Cons

• Not a visual funnel builder
• Primarily focused on pricing and discounts

2. ELEX WooCommerce Request a Quote

Best for: B2B, wholesale, customized products, and negotiated pricing.

Not every WooCommerce customer should be sent directly to a payment page.

For businesses that sell wholesale products, services, or customized products, a quote-based funnel may work better:

Product → Request a Quote → Submit Requirements → Receive Quote → Approve Quote → Payment

The ELEX WooCommerce Request a Quote Plugin allows customers to add products to a quote list and submit their requirements through a quote form.

Store owners can review quote requests, modify pricing, communicate with customers, and move approved quotes toward purchase.

The plugin can also be useful when businesses don’t want to display fixed prices for certain products or customer groups.

Key Features

• Request-a-quote buttons
• Custom quote forms
• Product and category restrictions
• User-role restrictions
• Quote management
• Email notifications
• Quote-to-payment workflow

Pros

• Useful for B2B sales journeys
• Supports negotiated pricing
• Suitable for customized products
• Helps connect quotes with WooCommerce purchases

Cons

• Not designed as a traditional B2C funnel builder
• Requires a process for managing quote requests

3. ReachShip 

Best for: Improving shipping and fulfillment after conversion.

A sales funnel shouldn’t necessarily end when a customer clicks Place Order.

The customer journey continues through:

Purchase → Processing → Shipping → Tracking → Delivery → Repeat Purchase

ReachShip can support this post-purchase stage by helping WooCommerce businesses manage shipping across multiple carriers and provide a smoother fulfillment experience.

While ReachShip isn’t a traditional sales funnel builder, it can complement your funnel by improving the experience after conversion. Reliable shipping, tracking, and fulfillment can play an important role in customer satisfaction and repeat purchases.

Key Features

• Multi-carrier shipping
• Shipping rate comparison
• Shipment management
• Tracking
• Shipping automation

Pros

• Supports the post-purchase experience
• Useful for stores working with multiple carriers
• Helps streamline shipping operations

Cons

• Not a traditional funnel builder
• Focused primarily on shipping and fulfillment

4. FunnelKit 

Best for: Complete WooCommerce funnels and marketing automation.

FunnelKit is a comprehensive WooCommerce funnel platform that helps store owners create optimized checkout pages, order bumps, upsells, downsells, and post-purchase experiences.

It also provides automation features that can be used for abandoned-cart recovery, customer follow-ups, and other marketing workflows.

Key Features

• Custom checkout pages
• Order bumps
• One-click upsells
• Downsells
• A/B testing
• Funnel analytics
• Marketing automation
• Abandoned-cart recovery

Pros

• Comprehensive funnel functionality
• Strong WooCommerce integration
• Useful automation features

Cons

• Advanced features may require a paid plan
• Can be overwhelming for beginners.

5. CartFlows 

Best for: Creating conversion-focused WooCommerce checkout funnels.

CartFlows allows store owners to create sales funnels using landing pages, checkout pages, order bumps, upsells, downsells, and thank-you pages.

Its pre-built templates can help beginners create funnels without starting from scratch.

Key Features

• Funnel templates
• Custom checkout pages
• Order bumps
• Upsells
• Downsells
• A/B testing
• Funnel analytics

Pros

• Easy to get started
• Strong checkout functionality
• Pre-built funnel templates

Cons

• Some advanced features require Pro
• May provide more features than smaller stores need

6. WPFunnels 

Best for: Users who prefer a visual approach to funnel creation.

WPFunnels provides a visual canvas that lets you map out and build WooCommerce sales funnels. You can connect different steps and see how customers move through the buying journey.

The plugin supports landing pages, checkout pages, order bumps, upsells, downsells, and thank-you pages.

Key Features

• Visual funnel canvas
• Landing pages
• Checkout pages
• Order bumps
• Upsells and downsells
• Funnel analytics
• A/B testing

Pros

• Easy-to-understand visual workflow
• WooCommerce-focused
• Useful for complex funnel structures

Cons

• Advanced functionality may require Pro
• Initial setup can take time

7. CheckoutWC 

Best for: Improving the WooCommerce checkout experience.

CheckoutWC focuses specifically on checkout rather than building an entire sales funnel.

It replaces the standard WooCommerce checkout with optimized layouts designed to make the purchasing process easier and more user-friendly.

This can be useful if your existing marketing funnel is working but customers are dropping off at checkout.

Key Features

• Optimized checkout layouts
• Mobile-friendly design
• Custom checkout fields
• Checkout templates
• WooCommerce integration

Pros

• Strong checkout focus
• Helps reduce checkout friction
• Useful for stores that already have a funnel

Cons

• Not a complete funnel builder
• Advanced functionality requires a paid plan

8. WooCommerce One Page Checkout

Best for: Stores that want to combine product selection and checkout on one page.

WooCommerce One Page Checkout reduces the number of steps customers need to take before completing a purchase.

Instead of navigating between multiple product, cart, and checkout pages, customers can view the relevant product and checkout elements together.

This can be particularly useful for stores selling simple products, services, or limited product ranges.

Key Features

• One-page checkout
• Product selection
• Checkout on the same page
• Simplified purchasing process
• WooCommerce integration

Pros

• Simple approach
• Can reduce navigation
• Useful for straightforward purchases

Cons

• Not designed for advanced sales funnels
• Limited compared with full funnel platforms

9. OptinMonster 

Best for: Capturing visitors who aren’t ready to purchase.

Not every visitor will buy something during their first visit. OptinMonster can help WooCommerce stores capture leads and encourage visitors to take another action.

For example, an exit-intent campaign can offer a discount or newsletter signup when a visitor is about to leave the website.

This makes OptinMonster useful for the top and middle stages of a sales funnel.

Key Features

• Popups
• Exit-intent campaigns
• Lead capture forms
• Targeted campaigns
• Promotional offers
• Conversion analytics

Pros

• Strong lead-generation features
• Useful for recovering potential customers
• Multiple campaign options

Cons

• Not a complete funnel builder
• Requires other tools for advanced checkout funnels

10. SeedProd 

Best for: Creating landing pages for marketing campaigns.

SeedProd is primarily a WordPress landing-page and website builder, but it can play an important role in a WooCommerce sales funnel.

You can create dedicated landing pages for products, promotions, seasonal campaigns, or paid advertising and direct visitors toward your WooCommerce store.

Key Features

• Drag-and-drop builder
• Landing-page templates
• Sales pages
• WooCommerce elements
• Responsive designs
• Promotional pages

Pros

• Easy to use
• Large selection of templates
• Useful for campaign-specific pages

Cons

• Not a dedicated funnel builder
• Additional plugins may be needed for upsells and automation

WooCommerce Sales Funnel Plugins Compared

Plugin	Funnel Building	Checkout	Upsells	Discounts	Lead Generation	B2B Quotes	Shipping
FunnelKit	✓	✓	✓	—	✓	—	—
CartFlows	✓	✓	✓	—	—	—	—
WPFunnels	✓	✓	✓	—	—	—	—
CheckoutWC	—	✓	—	—	—	—	—
One Page Checkout	—	✓	—	—	—	—	—
OptinMonster	Partial	—	—	✓	✓	—	—
SeedProd	Partial	—	—	—	✓	—	—
ELEX Dynamic Pricing	—	—	Indirect	✓	—	—	—
ELEX Request a Quote	Partial	Quote Flow	—	—	—	✓	—
ReachShip	—	—	—	—	—	—	✓

How to Choose the Right WooCommerce Sales Funnel Plugin

Which plugin is better will depend on which stage of the funnel you would like to optimize.

Tips for Creating a High-Converting WooCommerce Sales Funnel

Keep It Simple

Don’t add unnecessary steps simply because your funnel builder supports them. Every stage should have a clear purpose.

Create Relevant Offers

Your upsells and discounts should complement the customer’s original purchase. Relevant offers are more useful than unrelated promotions.

Optimize Checkout for Mobile

Make sure customers can easily review their orders, enter their information, select payment methods, and complete purchases from mobile devices.

Test Different Offers

Experiment with different headlines, discounts, order bumps, landing pages, and calls to action to determine what works best for your audience.

Track Funnel Drop-Offs

Monitor where visitors leave your funnel. If many customers reach checkout but don’t complete their orders, checkout optimization may be more important than creating another landing page.

Don’t Ignore Post-Purchase Experience

Your relationship with the customer doesn’t end after payment. Shipping, tracking, customer support, and follow-up communication can influence whether customers return.

Final Thoughts

A WooCommerce sales funnel assists you in creating an organized customer journey through a different of store pages. From landing pages and promotions to checkout process, upselling, shipping, and repeat sales, every stage might affect your overall conversions rate.

FunnelKit, CartFlows, and WPFunnels are three good choices for creating a comprehensive funnel. However, for particular stages, you might consider using CheckoutWC, SeedProd, and OptinMonster to optimize the checkout process, landing pages, and lead generation.

Furthermore, you can utilize dedicated WooCommerce plugins to create a custom funnel depending on your business needs. ELEX Dynamic Pricing and Discounts plugin can be useful for promoting offers, and ELEX Request a Quote will assist you in creating B2B and negotiated price funnels. The Shipping and fulfillment stage can be automated using ReachShip.

The main thing is to use the right plugins for creating an optimized sales funnel depending on your customers’ journey. Do not use plugins just because they offer more features. Instead, identify problems your customers have and solve them.

Frequently Asked Questions

Further Readings

How to Customize WooCommerce Checkout Page? (with Video)

How to Reduce WooCommerce Cart Abandonment?

How to Increase WooCommerce Sales: 15 Proven Strategies That Actually Work