Last updated - November 21, 2022
Grammar matters.
This statement is especially true for eCommerce websites.
Customers’ trust in your website and brand can be greatly affected by the content and product descriptions on your online store.
In short, poor grammar can kill your sales in seconds.
Entrepreneurs admit that even one spelling mistake can cut half of the online sales for any eCommerce business.
Search engines don’t like poor grammar and spelling either.
Google’s Search Engine Optimization (SEO) Starter Guide recommends writing easy-to-read texts, and avoiding writing sloppy text with grammar and spelling mistakes to rank your website high in Google.
However, whilst striving to write high-quality website content, minor grammar and spelling mistakes seem to be unavoidable.
You will learn some useful tips and tricks in this article that will help you to keep your WooCommerce website error-free and ranking high.
Golden Rules to Take into Consideration
Let’s start from the beginning.
Before starting to write your WooCommerce website content, you need to pay attention to some rules. Of course, this doesn’t mean you need to obey all the possible grammatical and spelling rules. You can violate some of them depending on your context, target audience, and your brand’s tone of voice.
However, there are some rules that really matter and you’d better follow them to make your content rank higher and bring more sales.
- Always focus on the customers. Use “You” rather than “We”. User-centricity is at the heart of great digital copywriting.
- Use punctuation correctly and avoid using heavy punctuation marks. Pay attention to commas, full stops, question marks, and dashes.
- Draw attention to capitalization. Try to avoid capitalizing words that are not significant.
Why You Need to Proofread Your WooCommerce Website’s Grammar
Your eCommerce website should always be checked for grammar and spelling errors, regardless of whether you are a native English speaker or not.
Grammarly is the most widely used tool for checking grammar and spelling.
It is quite easy to use and provides trustworthy and high-quality results.
Using Grammarly for eCommerce
As mentioned above, you can’t afford to let typos, grammatical errors, or a mistake slip through your fingers if you’re an eCommerce store owner.
Customers may leave your website if they have trouble reading any product description.
Grammarly can help here.
With Grammarly, you can check your content for any grammar or spelling issues and improve them with the right tool.
Grammarly offers a browser extension that provides a real-time grammar and spelling checker and suggests corrections on Gmail, Google Docs, Twitter, LinkedIn, and everywhere else you write online.
Just download the browser extension, create a Grammarly account and start your checks. It is so simple.
So, you don’t have to type your text separately on Grammarly or elsewhere to check it. Another great news is that Grammarly not only checks small typos but also any grammatical or spelling errors and suggests correct versions.
Moreover, it often suggests better alternatives for the words and phrases to use, helping you to enrich your text.
Putting everything online this way ensures your content has been double-checked for accuracy.
However, it is important to pay attention to more than just grammar and spelling. Plagiarism checking is the next essential step.
Did you know that plagiarism is not only a red flag for visitors but can also harm your SEO and content marketing efforts? It can harm your brand reputation and kill your sales consequently.
Grammarly allows you to check your website for plagiarism to ensure unique and high-quality content.
Machine learning and natural language are used by Grammarly to detect any plagiarised content. It searches web pages, academic papers, journals, etc, to find any possible matches.
How to Check Published Content for Grammar and Spelling
If you have not managed to check your content before publishing, you can use an online grammar checker to ensure the content is correct to keep the trust of your visitors and customers.
Moreover, making edits to existing content can also increase your chances to rank higher in search engines as they value effective content updates.
Studies show that eCommerce businesses can convert 80% more customers if they fix even one significant grammar or spelling mistake on their website.
There are a variety of free and paid tools available online that can check your Woocommerce or other eCommerce websites for grammar and spelling in just several minutes, saving you time and effort.
Below, we will show you how to use Hexomatic to check your entire Woocommerce website for any grammar or spelling mistakes.
You can use this cloud-based app for checking a single URL or bulk URLs. It is ideal for any eCommerce website that wants to boost sales and rank high with polished and neat content.
How to Use Hexomatic to Check your WooCommerce Website’s Content
We all know how time-consuming and difficult it is to check a single document or a web page for grammar or spelling errors.
Imagine having a list of websites with tons of web pages to review. There is no way to accomplish this manually.
Automation tools can help here.
Among its over 100 automation, Hexomatic offers Grammar & spelling audit automation, which automatically detects grammar and spelling mistakes on any URL and text.
You can use it on specific URLs or on an entire sitemap (and run this one time or on a schedule).
Before getting started you need to have a Hexomatic account.
After creating an account, follow the steps below to get things done.
Step 1: Create a New Workflow
For getting started, you need to go to your Hexomatic dashboard and click New—> Workflow from data input.
Step 2: Add the URL(s) of the Websites to Check
Go to your targeted websites, and capture the URL.
Next, add the captured website URL(s) by applying the Manual paste —> List of inputs option.
Step 3: Add the Automation
After inserting the URL, you need to add Grammar & spelling audit automation to the current workflow. You can do it by clicking + and typing the automation name in the search bar displayed.
Step 4: Select Specifications
Next, select the specifications for the automation.
First and foremost, select Data input as the source, and specify the type of your input (URL or Text). In our case, it’s the URL.
Further, select the language of the source website and the data points you want to be highlighted as a result of the check.
After filling in all the required information, click Continue.
Step 5: Run Your Workflow
Finally, click Run to run your workflow and get the results of the check.
Step 6: View and Save the Results of the Check
Once the workflow has been completed, you can click Results Preview to see the results and export them to Google Sheets or a CSV file.
In this way, you will have the results right in your file and can make further analysis with comfort and ease.
Conclusion
The owner of an eCommerce website cannot afford typos, grammar, or spelling errors since they can result in customers quitting the site.
Throughout the process of creating content, publishing it, and even afterward, you should monitor your website for a clean and neat appearance.
As humans, we are all prone to making mistakes. Nevertheless, we can overcome any problem and any mistake if we have the right tools at our disposal.
The tips and tricks along with the tools we presented in this article are essential to having a WooCommerce website with no errors which can maximize your website’s conversion rates.
