Automating the Process of Buyer Persona Creation: A Step-By-Step Guide for eCommerce Merchants

Buyer Persona

With the boom in the number of customers in the eCommerce marketplace, managing preferences and analyzing the behavior of customers has turned out to be a challenge for eCommerce businesses. So, here comes the significance of creating a buyer persona.

According to a study, companies who outperform lead and revenue goals are twice as likely to document customer persona as compared to companies who miss these goals. After going through this article, you will certainly realize the importance of creating a buyer persona and the myriad benefits it brings to your eCommerce business.

What Is a Buyer Persona?

A buyer persona is a fictional illustration of an ideal buyer based on exhaustive research and analytics. It helps a business manage its time and efforts on product development to cater to the needs of the targeted audience and provides direction to all the functions of an organization. The end result of all this would be greater customer satisfaction, which will help retain current customers and onboard new ones.

Why Will Creating a Buyer Persona Be Helpful for Your Organization?

If you’re in the eCommerce space, you need to create a buyer persona! It helps you understand your buyer and assists in modifying product development, content, advertisements, and other services according to the requirements of your target customers.

Creating an excellent buyer persona involves a lot of market research. It also requires first-hand information and insights from your current and potential customers. The number of customer personas each company should develop depends on many factors like the size of customers, variety of products and services offered, etc.

Types of Buyer Personas

B2B Type

In this type, an obtainment group addressing a business substance will manage you to purchase your products. They will secure according to their organization necessities. For instance, a development organization may mean to purchase floor tile from you through its obtainment group.

B2C Type

In this type, the customer or the purchaser is the end-client. The client assumption will be from a person to satisfy their need. For instance, an individual intending to paint their home might purchase materials from you.

The popular examples of buyer personas for retail business are as follows:

  • Browser or research buyer
  • Last-minute buyer
  • Shopping enthusiasts
  • Fashion enthusiasts
  • Ardent procrastinator
  • Marketing personnel
  • High-profit earner
  • Discount or Coupon seeker
  • Holiday buyer

How Can a Buyer Persona Be Helpful in Marketing?

Developing a buyer persona would help your business shape its content and communication in a way that appeals to your targeted customers. Another important advantage of a buyer persona is that you can personalize your marketing efforts for different groups of the target audience.        

For example, instead of sending a particular promotional e-mail to everyone in the database, you can segregate the customers based on the buyer personas and shape your communication accordingly.

How to Create a Buyer’s Persona: A Stepwise Guide

1. Accumulating the Persona’s Basic Demographic Information

This is the first and the most exhaustive step in the creation of a buyer’s persona. It generally involves asking basic demographic questions through a phone call, over chat, or floating an online survey. Also, employees of the organization who are generally in contact with the customer can provide helpful insights. Assuming any information would not work, instead, try to gather concrete evidence.

2. Define Ways to Segment Customers

After you collected a pile of information, now comes the time to segregate the various types of customers into groups. There is no rule of thumb on how many groups of customers an organization should have. However, it is a general notion that 3-4 buyer personas ordinarily account for approximately 90% of the company’s sales.

3. Creating a Buyer Persona Template

This is a crucial step for the entire process to be fruitful and bear results for a business. A well-organized template would help you to properly document the persona and assist in making the optimum decisions. Also, the buyer persona template should be capable enough to incorporate various distinctive details captured through previous steps.

Why Should You Automate the Process of Creating a Buyer Persona?

Creating an ideal customer persona requires a lot of repetitive and time-consuming processes. Hence, automating the process will lead to optimum use of an organization’s resources. It would provide accuracy and efficiency while capturing information and producing desired outputs.

Automating the process of creating a buyer persona would bring the following advantages-

  • It will generate greater leads and filter out irrelevant leads.
  • It would provide the competence to market your product in a lesser span of time and hence, bring efficiency.
  • Improved communication, enhanced sales, and soaring order amount are the outcomes that automation can bring to the organization.
  • Automation helps you target more buyers with analogous interests and perspectives by analyzing the existing user profiles.

One such powerful and compatible tool to help you automate the process of creating a buyer persona for eCommerce is ShopSense. ShopSense is an AI-enabled buyer persona tool that assists you in understanding your customer’s choices and creates a relationship with your offerings to provide them a hyper-personalized shopping experience.

Buyer Persona

In this day and age, it is inescapable for eCommerce sites to fall back on mechanical advancement to foster a one of a kind selling point. In any case, a few of these USPs are not critical to your end client. To the normal buyer, what is important is how easy the purchasing experience is. 

It is safe to say that they are ready to search for the right items? On the off chance that they don’t have a specific brand as a top priority, would they be able to peruse the most ideal decisions in a specific item class? These contemplations are what the client factors in prior to becoming faithful to a specific eCommerce site.

ShopSense enables a better product discovery, enhanced user engagement, and a hike in conversion rates. Also, the benefits that automation brings in the creation of a buyer persona, as mentioned above, are unmatchable. There are several other tools like Make My Persona and Delve AI that also help automate the process of creating a buyer persona.

Buyer Persona

Wrapping Up

As the competition in the eCommerce business has grown leaps and bounds, there is a need to provide higher customer satisfaction to gain a competitive edge. The more the consumer can connect to a business offering, the higher the chances of conversion. Developing a buyer persona certainly helps personalize the user experience of various consumers and significantly improves customer retention.

Further, automating the process of creating a buyer persona can bring in multiple benefits and save your organization precious time and money. Experience the power of technology in your marketing campaign and let the results speak for themselves.

Further reading

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