Content publishing has really revolutionized the way we used to look at businesses earlier. It is easier for modern businesses to express their messages than ever before – thanks to ePublishing. ePublishing has helped not only the content industry, but all other industries as well – thanks to the ease of sharing content.
How ePublishing has revolutionized Modern Business?
The eCommerce as well as retail industry has benefited a lot from ePublishing as well. A lot of the information they want to share can be easily distributed digitally thanks to ePublishing. Companies today are also developing corporate eLearning solutions to train their staff and interns in a better way.
The education industry has utilized the power of ePublishing – perhaps in the best way possible. With long-term lockdowns implemented during the coronavirus pandemic – schools, institutes and teachers were able to share a lot of information with their students through interactive eBooks to help the learning process.
The healthcare industry also benefits a lot from ePublishing – as journals and papers help other people and peers from the industry in medicinal research. Digital magazines and catalogs developed through ePublishing have been used as corporate communication tools by many institutions – which has helped the world connect thanks to technology and the easy access of content.
Contribution of ePublishing Solutions in Modern Business
The impact of ePublishing on business has been huge in recent times. The manufacturing industry has also greatly benefited from ePublishing, as they can communicate all the information they want to share with their clients as well as with their internal staff. Companies now hire content experts to prepare the best content to help communicate their brand messages.
Many of the government’s functions are also dependent on ePublishing now. A lot of the communication to government employees, top ministers, job candidates and foreign delegates is made with the help of ePublishing. A lot of the government communication – even that involved with ePublishing – has to be confidential to maintain secrecy.
The banking sector also depends a lot on ePublishing. As a corporate communication tool, ePublishing helps banks and insurance companies share crucial information with their stakeholders in the form of digital magazines, brochures, digital guides and similar publications.
The real estate industry has also benefited a lot from ePublishing. Whole, detailed real estate plans can be stored and viewed with ePublishing. Details of property, past and future projects, budgets and estimated costs, material information, supplier data, brand partners, etc can all be shared with stakeholders thanks to ePublishing in today’s time.
How ePublishing has Grown in Recent Years
ePublishing has really grown in the twenty-first century with the growth of the digital medium. With the expansion of the internet network and with internet rates getting subsidized, ePublishing has become easy to access – for both the publisher and the reader. Regular people have turned into celebrity bloggers and authors, enabling them to connect with millions of readers from countries they could never dream of visiting otherwise.
The coronavirus pandemic has also forced people to depend on ePublishing more than ever before. With many people canceling print subscriptions of magazines and newspapers, the digital medium became the norm for many households. This was one of the positive impacts of ePublishing on business as a lot of crucial information would now be shared online.
During peak waves of the pandemic, hospitals and medical institutions would often resort to the digital medium to publish crucial information for the benefit of people. With work from home becoming the new norm – writers, authors and bloggers could safely share their content with the rest of the world using ePublishing.
The education industry also benefited a lot from ePublishing, as children and adult students could learn a great deal from the comfort of their homes. eBooks and other interactive material would be easily accessed by students without having to visit bookshops and libraries. Companies also trained their staff regularly using corporate eLearning solutions – developed by content experts and instructional designers.
Uses and Benefits of ePublishing Solutions
As mentioned above, ePublishing solutions have been highly beneficial for many individuals and industries. However, ePublishing has a few universal benefits that separate them from print and other physical media of publication. Here is a look at some such benefits.
Saving Time and Money
ePublishing solutions save the time and money of everyone involved in the publication cycle. The writers, editors or reviewers, publishers, distributors as well as the readers save a lot of time as they don’t need to travel for hours to fulfill their role in the cycle. This also helps them save money. In fact, ePublishing is cheaper for bulk reading – as the number of copies required does not increase the print costs of the publisher.
Accessibility from any Location
The option of accessing content from any location is one of the biggest benefits of ePublishing. The best thing about ePublishing is that the publisher can encrypt the content and provide the subscribers and other concerned people with the correct password to decrypt the content. Companies can use corporate eLearning solutions to train their employees all around the world – helping their development without any physical travel.
Check out our article on how to create an elearning course using WordPress.
More Freedom and Flexibility to the Publisher
ePublishing provides a lot more freedom and flexibility to publishers than the print medium. Publishers can curate their content from various sources and writers from different parts of the world, regardless of their geographical locations or time zones. Publishers can share their content with readers all around the world. And corporate communication tools such as magazines can also be prepared by outsourcing to offshore publication experts.
More innovation with interactive elements
ePublishing empowers publishers to innovate more than any other medium. Interactive elements such as quizzes, maps, puzzles, video, 3D animation, audio, infographics and charts can be added to eBooks and eMagazines to increase the amount of engagement with the reader.
Impact of ePublishing Solutions on Business
The overall impact of ePublishing on business has been positive in the larger perspective. With advantages such as a lower carbon footprint, growth in global exposure, long-term storage and quicker modification – ePublishing has really changed the game for publishers and readers around the world alike.
Lower Carbon footprint
In the final analysis, ePublishing generally has a lower carbon footprint compared to print publications. Print publishing involves a lot of paper, transportation of raw materials and print distribution – all of which involves a lot of exploitation of key resources such as biodiversity and fuel. ePublishing saves all these troubles, resulting in a relatively lower carbon footprint.
Growth in Global Exposure
ePublishing has helped in the global exposure of the readers. Readers now know a lot about different cultures and places. The language barrier has been diminished, thanks to translation. In fact, many people are learning new languages thanks to their global exposure and the resulting attraction to different cultures.
Long Term Storage
ePublishing content can be stored for long periods of time without any physical damage. Unlike print material, the ePublishing material won’t deteriorate with time. Although content stored in compact disks, pen drives and hard disks is vulnerable to physical damage – you can store content in online servers by paying a small fee, and also create multiple backups to be stored in different places. Regardless of the size of the content, you don’t need to create extra space to store ePublishing content the way print storage demands.
Quicker Modification
ePublishing material can be modified more quickly compared to physical books and magazines. While many books are usually revised on an annual basis, ePublishing content can be modified in a matter of seconds. Live content can also be modified in real time and corporate communication tools can also be altered whenever there is an update.
Conclusion
ePublishing has indeed transformed modern business, and will continue doing so in the near future. While most organizations have adapted to this change, many readers have also adapted to it – more so in recent times. Incorporating ePublishing can really change the productivity of your organization too, and now is the perfect time to do it.
