Last updated - December 5, 2022
While it is relatively simple to set up an eCommerce website, making a profit from it can be difficult. To build a successful eCommerce business, you must be committed, dedicated, and persistent. When you’re working day in and day out to grow your business, having to sit down with a book may seem unrealistic, but making time for learning and self-development is a must. In an age where answers and information can be obtained at the click of a button, articles, videos, podcasts, and courses are all excellent resources for learning new skills, but they don’t cover everything. E-commerce books enable you to go deeper into the subject and gain a better understanding of it.
Learning from successful people who have gone through the process before you can be beneficial. Books can provide a quick way to gain knowledge that might otherwise take decades to learn by trial and error. Years, if not decades, of research, attempts, learning, failures, and wise decisions are condensed into a tangible hardbound source of knowledge. These books cover a wide range of ideas, including communications, business, storytelling, personal growth, and psychology, in addition to eCommerce. Let’s take a look at some of the best eCommerce must-read books for every store owner in 2023.
Best E-commerce Books for Every Store Owner
DotCom Secrets by Russell Brunson
(Key takeaway: eCommerce Business Strategy)
DotCom Secrets is the product of countless experiments done by the writers in order to determine what factors contribute to the success of an eCommerce business. It’s jam-packed with the methods and processes that they employed to grow their eCommerce businesses. This book will assist you in developing or rebuilding your sales strategy, defining your target consumer, and scaling your eCommerce business. Inside you’ll find tried-and-true methods and experiments that have helped large numbers of organizations grow their operations faster all over the world. This will result in increased traffic and conversion rates throughout all sales channels. It’s easy to understand and jam-packed with techniques for increasing traffic, and sales, and finally scaling your eCommerce business.
Building a Story Brand by Donald Miller
(Key takeaway: Brand storytelling)
Building a story brand is a one-of-a-kind eCommerce book that will guide you through the process of creating a distinctive storyline for your eCommerce brand using simple and effective marketing strategies. It’s filled to the brim with tips on how to persuade and encourage customers to become spokespeople and how to keep them coming back to make more purchases. It also covers frequent mistakes made by eCommerce businesses and provides specific tips for avoiding them. This book is especially recommended for new eCommerce entrepreneurs who aren’t skilled at marketing and branding. The procedure is divided into seven fundamental elements. Irrespective of how old or new your business is, from a multinational corporation to a sole proprietorship, this book can help! The book goes on to discuss the psychology behind people purchasing things and how to tell the story of your brand to use that psychology to your advantage. It will shape the way you talk about your brand and what makes you unique for the rest of your life.
You Should Test That! by Chris Goward
(Key takeaway: Customer satisfaction and loyalty)
You Should Test That offers a step-by-step approach that could be used to improve the conversion rate of an eCommerce website. Analysis of the data and how to create business strategies using tested findings are also covered in the book. It offers a comprehensive guide that can assist you in converting visitors into paying customers. The need of conducting frequent customer satisfaction tests is discussed in this book. It also provides case studies and demonstrations of customer satisfaction to help businesses gain customers’ trust. This book might be useful in reaching out to your potential consumers and converting them into loyal returning customers because it contains a lot of useful, applicable suggestions.
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
(Key takeaway: Website design and user interface)
You always want to have control over what people set their eyes on when they land on your website. The easier and more directional your website is the more likely people are to purchase without thinking much. This is the entire concept behind Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability. The book is unique among e-commerce books in that it concentrates on the finer details of optimizing your site, improving the website design and experience, and improving customer engagement. It forces you to analyze things from the perspective of a UX specialist. The basic point of this book is that when visitors land on your website, they should not be thinking at all; only then will your website appearance and functionality contribute to sales.
Never Split The Difference: Negotiating as if Your Life Depended on It by Chris Voss
(Key takeaway: Negotiations)
For eCommerce businesses, negotiation is an underappreciated talent. This book is for you if you wish to learn the art of negotiating. Negotiation is an art that requires a strong understanding of human behavior. To negotiate some business instances effectively, eCommerce entrepreneurs need to be great negotiators in general. The art of negotiating effectively comes naturally to some but has to be acquired by most people. Never Split The Difference: Negotiating as if Your Life Depended on It offers some fundamental principles that can be applied in daily life. It provides excellent advice on negotiating and persuading, all of which are shown with examples from the author’s firsthand experiences and strategies used during real hostage and security negotiations during his days as a lead hostage negotiator for the FBI.
The Personal MBA by Josh Kaufman
(Key takeaway: Entrepreneurship and Business Operations)
The Personal MBA equips you with easy mental models for every area you need to manage a successful eCommerce business. This book will help you make smarter management choices, from management to sales to marketing and logistics. From addressing business challenges to managing your day-to-day schedules, this book will help you avoid many of the pitfalls of running an eCommerce business and empower you to make smarter decisions.
Get Rich Click!: The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky
(Key takeaway: Financial freedom with eCommerce businesses)
A step-by-step method for starting an eCommerce business for financial independence is included in the book Get Rich Click!: The Ultimate Guide to Making Money on the Internet. It has detailed directions that are simple to follow. It also includes advice on how to turn an eCommerce website into an automated income stream using never-before-seen ideas, tactics, and strategies.
The 4-Hour Work Week by Timothy Ferriss
(Key takeaway: Entrepreneurial success with time and geographical freedom)
The 4-Hour Work Week is designed to provide entrepreneurs with more time and flexibility while running a successful eCommerce business remotely. Freedom of mobility and time are two of the key traits of the “New Rich,” as defined in the book. The New Rich has ditched the conventional 9-5 cubicle life plan in favor of creating luxurious lifestyles and encouraging time and geographical independence. This book demonstrates how to break free from the typical paradigm of daily life by drastically decreasing work time and releasing oneself from geographical limits by running remote eCommerce businesses from anywhere in the world.
Atomic Habits by James Clear
(Key takeaway: Business mindset and habits)
The final book on our list of recommendations stands out from the rest. It’s all about mindset and self-improvement, not necessarily technical knowledge about eCommerce businesses. However, this book will completely change the way you manage your business and your everyday life. The goal of Atomic Habits is to overcome bad habits and make minor behavioral changes that can lead to life-changing results. It explores the psychology and behavioral science of small habits and how they can lead to major transformations. Inspiring experiences from renowned entrepreneurs and Olympic champions on how they’ve leveraged the theory behind small changes to achieve great things remain positive, and driven are also shared. Any entrepreneur who wants to shift their thinking, incorporate new and healthy habits into their business or life, and become the absolute best version of themselves should read this book.
This brings us to the end of the list of the best eCommerce books for every eCommerce store owner. These books cover a lot of ground and are simple to read. E-commerce books are a crucial and beneficial approach to learning because they may provide you with in-depth, real-life experiences, successes, and failures of other successful eCommerce entrepreneurs. You can also be motivated by the success tales of these people, who are usually CEOs and founders of large corporations. It’s an experience that can’t be replicated by short videos, free courses, or any other quick source of information.