Last updated - December 9, 2024
The best email marketing software is a game-changer for small businesses aiming to improve their marketing efforts. A well-planned email marketing strategy can greatly enhance communication and engagement, however managing emails manually can be tedious.
Regular and consistent email campaigns are crucial, making reliable email marketing service an essential tool for success.
Many email marketing service providers give you the benefit of keeping up with your strategies in the best way possible.
This guide helps you understand what email marketing is, the benefits of a good email marketing service, and the different email marketing software you can choose from for your small business.
What is an Email Marketing Service?
Bringing visibility to your products is essential and it helps incentivize the loyalty of your customers. To make this happen, keep them reminded of your products and services.
The best way to do this for businesses that do not have big budgets in marketing is through email marketing. The emails can contain information on new product launches, trendsetters, discounts, offers, etc.
Most businesses agree that investing in email marketing apps is a good return on investment.
Why Should You Choose an Email Marketing Strategy?
A well-thought-out email marketing strategy ensures that your emails are not flagged as spam, maximizing their impact.
The acceptance of cold mail is next to zero without a proper plan or strategy. So, effective email marketing software ensures your emails are impactful.
The emails can be of different types like they can be promotional or informational emails. You choose one or a mix of the kinds that resonate with your target group of customers.
Benefits of Choosing the Best Email Marketing Software
Good ROI
Small businesses face constraints in the amount of money that they can invest in their marketing strategy. Email marketing is something that fits into the budget and also promises a good return.
Email marketing apps can direct your emails to the existing and potential customer base. All you have to do is curate the content aligning with your aim and make a good call to action that will help your customers return to your e-commerce store.
Strengthens Customer Loyalty
Customer loyalty is primary for any business, especially for businesses that are growing. Creating emails that match customer’s expectations can help garner their attention.
These emails can also help you understand what your customers want in the current scenario. You can also take their opinions into consideration and craft product strategies that are going to be a hit among your customers.
Sending them targeted and personalized emails can help cement the trust and loyalty that your customers have in your brand.
Better Brand Awareness
With the kind of competition that is in the market, it is pretty easy for any brand to go unnoticeable to customers.
To make sure that your brand makes a long-lasting impression on the minds of customers, small businesses can make use of good email marketing strategies.
Sending out mail campaigns to existing and potential customer base can help them be interested in what you and your brand have to convey.
Popping up in their inbox at regular intervals can pique their interest and make them think of you next time they plan a purchase. Adding direct checkout links can also sometimes result in impulsive buys.
Affordability
One can adapt their business to multiple marketing strategies. However, for developing and growing businesses, it can be difficult to invest too much in evasive ones. In such cases, small businesses rely on email marketing strategies.
As small businesses start their journey, their customer base is also quite small so sending emails may not cost much. This makes it one of the least expensive marketing tools out there.
You only need to think of spending on email marketing services as the business grows and compared to social media marketing, influencer marketing, etc. email marketing software is the cheapest.
Bring in Automation
Email marketing thrives on personalization. But not all emails require to be personalized and with the help of automation, these emails can be taken care of.
Emails that welcome new customers and those that convey store policy can be automated. With the best email marketing software, you design those messages and send them when necessary, saving time.
By automating such messages, you can focus more on a customer-facing difficulty in payment or shipment. This ensures that your time is invested in the right place.
7 Best Email Marketing Services for Small Businesses in 2025
Mailchimp
Mailchimp is one of the commonly used email marketing services that uses AI-powered strategies promising definite opens, clicks, and sales. The service offers a 99% deliverability rate and has 11 million users globally.
The wide range of templates offered by Mailchimp helps you pick the right one that suits your business objectives. With integrations with almost every tool, makes it the best choice as you get everything at a single location.
Key Features:
- Provides with Customer Journey Builder; When the customers make a purchase or even directly sign up for newsletters, they are prompted with mails that can ensure re-purchases and brand building.
- Customer Segmentation Tool; the emails are classified based on the interests and behavior of the customers.
- Using generative AI for the primary draft and helping you find the tone for your email newsletters.
- 130+ high-quality templates
- 300+ integrations
- An onboarding specialist is assigned to you in the standard or premium plan.
- The omnichannel dashboard can help figure out reports and analytics.
Pricing: You can sign up for free. But the premium plans start from $4.51/month.
HubSpot Email Marketing
HubSpot Email Marketing tool considers your recipients as people with all emotions. And with this, you can ensure that your customers get personalized emails and irrelevant emails stay out of the picture.
Pre-built goal-based templates and a drag-and-drop editor can make overall email marketing an easy process. The email marketing service ensures that the emails are tailor-made thus improving the chances of it being opened by the customer.
Key Features
- Boost open and click rates with intimidating subject lines and content that personally aligns with your customers.
- A/B testing with mail; helps segregate emails that are opened and content that works through for customers.
- AI that helps curate the content most effectively with simple prompts.
- Customize emails using CRM data.
- Email health score which analyzes your email’s deliverability.
Pricing: The email marketing tool is part of an entire marketing package from HubSpot.
Constant Contact
Constant Contact offers pro-level templates that are used to stand out in your customer’s inbox. You can flex your design skills with their easy-to-use drag-and-drop editor.
Hundreds of templates that are mobile responsive. Campaign building at Constant Contact is done by flexible and efficient AI making the campaigns in a snap.
Automation is entangled with Vimeo and Canva. Also, you can get your customers to watch a video or place an order right through email.
Key Features
- Hundreds of templates that are easily editable and mobile-responsive.
- AI-made campaign strategies
- Content Generator that drafts messages for you.
- Consolidated reports are right on the dashboard.
- 300 integrations to choose from.
- Create landing pages and emails with Canva.
Pricing: The paid packages come in three levels: Lite, Standard, and Premium. The plan starts at $12/month.
MailerLite
With MailerLite, you get to have three editors to design email campaigns. You can build custom emails using HTML editors.
The intuitive drag-and-drop editor with expert design tools makes your process quick. The product block in the email campaign can help you integrate e-commerce products.
Designed templates can be saved into the gallery, making it available for future reference. Using AI to automate workflows, the built-in triggers can help send mail and update custom fields of an email campaign.
Key Features:
- Compose emails with the help of plain text with the formatting capabilities of HTML.
- AI writing assistant and subject line generator.
- A good set of newsletter templates.
- Integrate e-commerce platforms like WooCommerce and Shopify.
- Advanced automated workflows.
Pricing: The email marketing service is free for 1000 subscribers. After that, the pricing plan starts from $9/month.
Brevo
The best thing that Brevo offers is the option to send 300 emails in one day on the free plan. Professional emails and newsletters adapt to different screen sizes.
The drag-and-drop feature helps people even with zero design skills. Predictive AI helps cater to the personalized preferences of customers.
99% assurance of serving straight to the inbox instead of the spam folder. Email segmentation is based on different demographics of customers.
Key Features:
- Advanced segmentation based on demographics, filters, and attributes.
- Readymade workflows and autoresponders like welcome emails, birthday mails, etc.
- Analyze results with detailed statistics.
- Straight to inbox.
- AI-generated content and subject lines.
- Build from scratch easily with the drag-and-drop editor
Pricing: The free plan comes with 300/mails a day. The paid plan starts from $8.08/month.
Sender
Sender helps you send branded and beautiful emails with their best email marketing service. Drag and drop blocks make the design process extremely quick.
The email marketing service ensures that none of the sent emails will be broken. If you are opting to create custom email using codes then Sender gives you the option to use their HTML editor.
Automated abandoned cart mail which ensures that it prompts the users to come back and make the purchase. Easily add products to your newsletter using the product wizard of Sender.
Key Features:
- Drag & Drop Builder
- Free templates gallery
- No broken emails.
- Custom HTML editor
- Product Wizard to add your e-commerce products to your newsletters.
- Pinpoints right subscribers with segmentation.
- Grow your audience with attractive pop-ups and forms.
Pricing: 2500 subscribers and up to 15000 emails/month are available for free subscribers. The plan starts at $7.40/month.
MoonSend
Moonsend offers sophisticated personalization that keeps you apart from your competition. Triggered cart abandonment cart emails will surely instigate the buyers to make a purchase.
Unlike other email marketing software, Moonsend offers to send in a campaign that aligns with the weather conditions which promotes cross-selling and upselling of products.
AI analyzes data and provides product suggestions through emails. Personalize emails through efficient segmentation.
Key Features:
- Personalization based on previous purchases.
- Personalization with Automation.
- A/B testing for picking the email template that works.
- Tracks opens, clicks, and social media shares.
- 90 responsive up-to-date templates.
- The audience can choose the frequency of emails.
Pricing: You can try all core features in the 30-day trial period. The basic plan starts at $9/month.
Final Wrap
Smaller businesses often have limited budgets and rely on email marketing software due to its high return on investment. This blog has outlined various software options to choose from—select the one that best fits your needs and budget.
FAQs
- What is the most affordable email marketing software for small businesses?
Most email marketing software providers give a free plan with certain limitations in terms of the number of mails or subscribers. So, according to requirement you can try and test the free plan and then pick a paid one.
- Can email marketing really help a small business grow?
Yes, the ROI on email marketing is pretty high. Therefore, businesses with low budgets can rely on email marketing for good and quality leads.
- How do I choose the best email marketing tool for my small business?
Ease of use, scalability, affordability, integrations, etc. are some of the factors that you need to consider while choosing an email marketing service.
- Is automation necessary in email marketing?
Automation helps save a lot of time and thus caters to a larger audience.
- Why is email marketing a good strategy?
It is a cost-effective method of reaching a larger audience in a personalized way. This will give it better leverage and thus better conversion rates.
