Last updated - November 9, 2023
It is a fact that both marketing trends and mediums change over time. That being said, email is one of the mediums that has largely remained constant even though some trends may fade away. In actuality, email marketing remains the most effective channel for content marketing across both B2C and B2B marketers.
As a matter of fact, email marketing is used by 87% and 77% of B2B and B2C marketers, respectively, to build their audience base.
A Brief Introduction to Email Marketing
Email marketing is considered a direct marketing channel with which businesses can communicate updates, sales, and new items with contact list customers. It is essential to the overall inbound strategy of most firms due to its high ROI.
One-size-fits-all mass mailings are no longer used in modern email marketing; instead, segmentation, personalization, and consent are the key components.
Although it may appear to take a lot of time, marketing automation actually does most of the work for you. In the long run, a successful email marketing plan helps create a community around your company in addition to driving sales.
What are Email Marketing Tools?
Tools used by marketers to build, send, test, improve, and analyze their email campaigns are called email marketing tools. Typically, an application or piece of software used in email marketing campaigns is referred to as an email marketing tool. Some of the popular use cases of email marketing tools are
- Sending emails
- Optimizing emails
- Generating email reports
- Analyzing email metrics
- Designing email templates
- Building emails
Why are Email Marketing Tools Important for your Business?
Enhances Customer Loyalty
You can frequently communicate with consumers and website visitors by using email marketing. Proven customers also value being informed of new items and promotions. According to studies, acquiring a new customer is five times more expensive than keeping an existing one.
Results in Better Customer Outreach
Email marketing has a higher chance of being viewed than updates on social media since users may miss notifications and just keep scrolling their news feeds. Emails can be sent to millions of users with the least effort by using email marketing tools. And the likelihood of opening an email is far more than any other medium.
It is Inexpensive and Easy to Maintain
Email marketing is affordable and relatively simple and inexpensive to maintain. The process has been made all the more simple with the help of the email marketing tools we have mentioned below, enabling more automation and customization.
Top Email Marketing Tools
ActiveCampaign was the most often named product in our research of email marketing tools for 2023, which is not unexpected given that it has more than 150,000 customers. By concentrating on developing a world-class product that offers a variety of services for B2C, B2B, and e-commerce enterprises from all over the world, ActiveCampaign has established itself as a top marketing automation tool.
With machine learning and predictive tools, it is by far the most sophisticated email marketing platform on our list, allowing marketers to operate more effectively and provide higher ROI.
ActiveCampaign, which is frequently credited with developing visual marketing automation, is remarkably intuitive and simpler in comparison.
Rating: ⭐ 4.5
By giving your website identity complete ownership of your consumer information and engagements with Klaviyo, a unified customer platform for email, SMS, and more, you can speak to every client as though you already know them and develop your company on your own terms.
With Klaviyo, an integrated customer platform, your online business has direct control over consumer information and interactions, enabling you to convert customer encounters into fruitful long-term partnerships at scale.
The Klaviyo database interfaces effortlessly with your tech stack, allowing you to gather comprehensive information about each visitor before using that information to create targeted email and SMS conversations that help recipients feel heard. With Klaviyo, it’s simple to interact with every consumer as though you already know them and expand your company on your own terms.
Rating: ⭐ 4.0
With GetResponse, you can change contact details, add GetResponse landing pages as pages to your website, and add website traffic to your contact list. Use it to transfer eCommerce information to GetResponse and track website visitors.
The plugin makes sure you have the contact details and retail data you need to design effective marketing campaigns. It also helps you expand your contact list. Customers can be added to your contact list and e-commerce information can be sent to GetResponse using the built-in interaction with WooCommerce.
You can even monitor site traffic with GetResponse for WordPress, create workflows depending on visited URLs, and discover who recently visited your website by using advanced search tools. In addition, custom filters can be made and mailing schedules can be planned.
Rating: ⭐ 3.5
Adding subscribers to your newsletter from your WordPress website or blog is simple with the official MailerLite registration forms plugin. The plugin seamlessly connects your MailerLite email campaigns account and your WordPress form.
You can choose and add any one of the pre-built web forms using your MailerLite account after activating the plugin, or you can build a new form from start. The form may be inserted anywhere you like by using a shortcode or a widget to put it in the sidebar.
Rating: ⭐ 3.4
For marketing, sales, and customer support, HubSpot provides a platform with all the features and partnerships you require. The platform’s individual products are all strong on their own, but their combined use is truly magical. The HubSpot WordPress plugin is free, so you can experience the magic for yourself.
With HubSpot, you can build your business while establishing a connection with your target market. You can manage contacts with HubSpot’s all-in-one WordPress plugin, interact with site visitors via live chat and chatbots, include lovely forms on sites, develop compelling email marketing campaigns, and more.
You don’t have to switch between tools to control everything when you have HubSpot. You can instead keep all of your data in one location.
With HubSpot’s CRM, every team in your company has complete visibility into customer interactions. This implies that everyone will be working together to better serve your clients, from promotion to customer service to sales.
Rating: ⭐ 4.5
You can send email promotions to a list of subscribers using Mailchimp, a newsletter service. Since it is free for audiences with up to 2000 members, it is the preferred mailing provider for thousands of companies.
With this plugin, you may fully link your WordPress website with your Mailchimp account. By using several techniques, this plugin enables you to expand your Mailchimp lists and create newsletters that are better.
You can design eye-catching opt-in forms or combine them with any form already on your website, such as the contact, comment, or checkout form.
Rating: ⭐ 5.0
By allowing you to simply integrate email campaign capture forms anywhere on your WordPress website, ConvertKit makes it simple to gather more leads, sell more goods, and send more targeted email newsletters.
ConvertKit allows you to create subscription forms, automatically adding them to any WordPress post or page or displaying forms within your WordPress content using the block and shortcode possibilities provided by Gutenberg.
ConvertKit is the tool you will want for your email marketing requirements. This straightforward and effective email marketing tool was developed by creators, for creators, to assist artists in quickly expanding their brand through email marketing.
Rating: ⭐ 4.8
With the help of Sendinblue’s easy sign-up form options, home page builder, and simple and adaptive email editor, you can simply convert leads into clients. Sendinblue also offers a variety of nurturing capabilities.
Sendinblue is one of the top email platform options accessible right now because it is a smart all-in-one online marketing solution, as well as having comprehensive reporting capabilities and a ton of customizable templates.
With Sendinblue, you can easily develop an email marketing campaign, manage SMS and website chat messages, connect Facebook ad management, and maintain records of everything with ease thanks to a built-in CRM.
Additionally, Sendinblue’s pre-built developer solutions will make it simple for you to send corporate or bulk emails, as well as a number of other useful choices for developers if you’re keen on bespoke HTML emails.
Rating: ⭐ 4.4
To create dynamic emails that look beautiful on any device, Benchmark Email is a fantastic solution for email marketing solution. You can even alter the image on the platform if you need to include it in your email as an attachment.
To effectively convey your message, you can add effects, stickers, and text using the email editor. You can select from a huge selection of pre-designed templates according to the type, industry, and occasion.
For those who are more knowledgeable about HTML, you can create emails from scratch using the code editor. The dual view feature makes it easier to create emails by allowing you to see your email design while you update it.
Rating: ⭐ 4.0
Sender, one of the top free email marketing tools available, has capabilities to guarantee deliverability. It enables HTML-illiterate users to produce visually appealing newsletters. Simply select a template and add components like photographs, videos, and text to make it your own. To make an even greater effect, you may even make your emails personalized for each reader.
One of the main reasons Sender is on this list is because of its powerful analytics function. You may use it to keep track of things like who opened your emails, when they were opened, and who clicked on the links.
It even enables you to create precise buyer profiles based on the behaviors of your subscribers, enabling you to improve your current email marketing approach and create offers that are appealing.
Rating: ⭐ 4.1
Omnisend, which was created to assist e-commerce firms in personalizing their marketing, is swiftly rising to the top among online shop platforms. In order to take advantage of growth opportunities and generate sales automatically, they provide a full marketing automation toolkit encompassing email, SMS, push notifications, compatibility with Google Ads, Facebook Lead Ads, and 70+ apps.
Omnisend has created cutting-edge email templates that are intended to encourage repeat business by concentrating solely on e-commerce. The features like “Wheel of Fortune” offers, birthday discounts, and cart reminders all make it clear that the team behind Omnisend is well-versed in e-commerce best practices.
Most e-commerce platforms, including Shopify, Magento, and BigCommerce, are compatible with Omnisend. However, the advantages go beyond that. By connecting with platforms like Yotpo, Smile.io, and ReCharge, which offer review, loyalty, and support desk services, Omnisend goes above and above in providing for its clients.
Rating: ⭐ 4.8
The majority of these email marketing solutions provide numerous capabilities that may be used without upgrading to a subscription plan. It should be possible for small firms and marketers to maximize these opportunities while minimizing costs and time.
Many of the premium plans are reasonable and adaptable enough to fit your budget, even if you need to upgrade to meet your business’s needs. This list is not exhaustive, meaning there are a lot more email marketing tools available, however, the ones mentioned here are some of the best you can get for your business.