Last updated - July 8, 2021
Google Shopping ads are a great way to improve the reach of your WooCommerce products. In addition, due to the detailed nature of Google Shopping ads, which have product image and pricing information, conversion possibility is high too. You need to create an account on Google Merchant Center and add your products there in order to be displayed on Google shopping ads. You will find several plugins in the WordPress ecosystem that will help you sync your products with Google Merchant Center. In this article, we will discuss some of the best free WooCommerce Google Shopping plugins.
ELEX WooCommerce Google Product Feed Plugin (Free)
This is one of the best free WooCommerce Google Shopping plugins that you can install on your WooCommerce store. The plugin helps you generate XML, TSV or CSV files with all your WooCommerce products that you wish to upload to Google Merchant Center. It also allows you to provide the URL of the product feed so that it will be periodically updated on Google. You will be able to select multiple Google categories for your products and map them to the relevant WooCommerce categories.
Google Merchant Center has mandatory requirements on the product fields that you have to provide. This might even change according to the country of your business. This plugin helps you meet all the mandatory product feed requirements without hassles. Moreover, it offers a powerful option to map attributes based on advanced rules and conditions. It also helps you exclude certain products from being listed on Google product feed by specifying them. It is easy to manage a product feed using this plugin as you can easily view, edit, copy, download or delete a feed.
The plugin also helps to schedule cron jobs to periodically update Google Product Feeds. Please note, the free version of this plugin supports only simple products. You can checkout the Premium Version of ELEX WooCommerce Google Product Feed Plugin, if you have a lot of variable products in your store.
Product Feed PRO for WooCommerce
This plugin helps you generate product feed for a variety of marketing channels. You can generate feed for Google Merchant Center, Bing ads, Facebook remarketing, and more. The plugin also offers pre-defined templates for a range of marketplaces and comparison shopping engines. You can create unlimited product feeds using this plugin and can map to the respective fields of the marketplace with your product properties. It also supports variable products and offers extensive filtering options.
The plugin helps you with all the required fields specified by Google Merchant Center. In addition, you can add custom fields when required for the specific feed you are creating. Moreover, the plugin supports WooCommerce shipping zones and shipping classes. That means you will be able to display the accurate shipping costs on the product feed as well.
WooCommerce Google Feed Manager
If you have only less than 100 products on your WooCommerce store, you can use this plugin to set up a Google product feed. The plugin automatically connects to all the required fields right after you install it. You will be able to make adjustments to the content on each field if required. The plugin helps you modify the product information so that you can make sure your products get proper attention in Google Shopping ads. It also allows you to change product titles and categories according to different requirements of Google.
The plugin is quite popular among free WooCommerce Google shopping plugins due to its simple and intuitive user interface. It also gives you the flexibility to customize your product feed to improve the visibility of your products in Google Shopping ads. Moreover, any changes you make to your WooCommerce products will be reflected in the Google product feed as well with the scheduled update option.
WooCommerce Product Feed for Google, Facebook, eBay
You can create product feeds for different marketplaces and advertising platforms using this plugin. These include Google Shopping, Bing ads, Facebook ads, Amazon, etc. The plugin helps you to generate a product feed and update the feed in regular intervals. You can manage the regular updates of product feed via HTTP or FTP. The plugin offers the option to create your product feed in three different file formats – TXT, CSV or XML. It offers a predefined template to set up your Google product feed.
The plugin offers both automatic and manual option to upload the product feed to Google Merchant Center. With the help of FTP, you will be able to automatically schedule feed uploads to the desired platform. Moreover, you can update all the required fields for Google product feed as mandated by Google. Check the plugin page to understand all the different options you have to create product feeds specific to different merchant platforms. Among the best free WooCommerce Google Shopping plugins, this one stands out owing to its flexibility to create other product feeds.
WooCommerce Google Product Feed
You can use this plugin to submit up to 40 WooCommerce products to Google Merchant Center. The plugin helps you generate XML file of your WooCommerce products, which you can submit to Google Merchant center. Once your products are on Google Merchant Center, there is a high possibility of Google showing them as shopping ads on relevant search engine results pages (SERP).
Please note, you will be able to submit products only one by one using this plugin. The plugin generates the form fields required to submit to Google Merchant Center automatically. Check out the premium version of the plugin as well, which will help you submit multiple products simultaneously.
WooCommerce Product Feed Export
This plugin helps you generate product feeds of over 40 sales channels including Google Merchant Center. The plugin helps you automate the feed generation and save you from the hassles of product feeds. You can create a product feed for individual products, or choose a category on your store. The plugin allows you to sync your products with different marketplaces, and automatically update the feed at scheduled intervals. It allows you to handle variable products efficiently by including or excluding individual variations.
Moreover, you can map your product categories with respective merchant categories and follow their guidelines without hassles. Check the plugin page to know about all the available sales channels for which you can create product feeds. They have a highly scalable premium version, which helps you customize your product feeds more effectively.
WooCommerce Product Feed Manager
This plugin too helps to create product feed for Google Merchant Center for up to 50 products. Once you install the plugin, it will automatically create the product feed according to the mandates of the respective sales channel. You will be able to make modifications to each of the fields according to specific requirements. The plugin helps you schedule periodic updates of your feed to Google Merchant Center. You can set up daily, weekly or monthly schedules to update the product feed on Google Merchant Center.
Moreover, the plugin has a simple user interface that will reduce the hassles of product feed updates. The plugin is compatible with most of the popular WooCommerce themes. Hence you don’t have to worry about conflicts with the theme when you use this plugin. Furthermore, the plugin offers custom filters and rules, which will help you exclude specific products from the feed, such as out of stock ones. The plugin supports two file formats to create product feeds – XML and TXT.
Advantages of displaying products in Google Shopping ads
Compared to traditional advertising, Google shopping ads are more informative and has visual appeal. This will help your products to stand out and easily attract the attention of users. Moreover, the leads generated through Google ads often tend to be more qualified, since the users have already some awareness about the product.
Furthermore, studies prove that Google Shopping ads offer better conversion rates compared to traditional advertising. This will give you opportunities for better revenue in a cost effective manner. And, it is comparatively easier to manage product feeds on a WooCommerce store, thanks to the several good quality plugins. Depending on the nature of your store and your customer base, you can easily tweak product feeds to optimize them. Overall Google Shopping ads will bring in better results with lesser efforts.
Free WooCommerce Google Shopping plugins can be a great help
There are several plugins in the WordPress ecosystem that helps you create different product feeds. For basic functionality, you can rely on free WooCommerce Google shopping plugins. You can always checkout the premium plugins for more advanced features.
