Last updated - May 25, 2026
If you want to empower your customers to choose their own price point, Name Your Price plugins are the most efficient way to implement flexible pricing in WooCommerce. Often called the Pay What You Want (PWYW) model, this strategy is a proven winner for charitable donations, digital products, and high-impact promotional campaigns.
In this guide, we’ll break down the most popular free plugins, exploring their core features, pros and cons, and the best scenarios for each.
What is WooCommerce Name Your Price?
WooCommerce Name Your Price allows the customer to type in the price he wishes to pay for a product rather than paying a set price. They have the option of paying more or less than the recommended cost, and it is therefore particularly useful in flexible pricing or donation-type purchases.
The owners of the stores still have a say-you can set a minimum price, suggest an optimal price, and control the amount of flexibility the customers have to make payments. It is particularly effective as a use case, such as donations, digital downloads, charity campaigns, and even pricing experiments, where you want to know what customers will pay.
ELEX WooCommerce Name Your Price
One of the most popular plugins for implementing flexible pricing in WooCommerce. Best for Overall, flexible pricing needs.
Key Features:
- Set the minimum and maximum prices
- Allow users to enter custom amounts
- Display suggested price
- Easy integration with WooCommerce
Pros:
- User-friendly interface
- Good flexibility
- Suitable for multiple use cases
Cons:
- Some advanced options are premium
Acowebs WooCommerce Name Your Price Plugin
A simple and lightweight plugin for adding custom pricing. Best for Beginners and small stores
Key Features:
- User-defined pricing
- Minimum price support
- Works with standard WooCommerce products
Pros:
- Easy to set up
- Lightweight
Cons:
- Limited advanced features
WooCommerce Donation-Based Plugins (Free Options)
Instead of traditional NYOP plugins, donation plugins can also be used. Best for Donations and charity
Key Features:
- Custom donation amounts
- Predefined + user-entered values
- Works similarly to “pay what you want”
Pros:
- Great for fundraising
- Simple setup
Cons:
- Not ideal for product pricing
WP Simple Pay (Free Version)
A flexible payment solution that supports custom pricing. Best for Standalone payments
Key Features:
- Additional payment options with empty fields, which enable users to fill in their choice of amounts to pay.
- Stripe integration to provide a secure, reliable, and seamless payment processing experience.
- Interesting design of checkout that enhances user experience and minimizes friction in payment.
Pros:
- Modern UI
- Fast checkout experience
Cons:
- Not tightly integrated with WooCommerce
YITH Donations for WooCommerce
A well-known plugin for donation-based pricing. Best for Charity campaigns
Key Features:
- Allows customers to enter custom donation amounts or select predefined values easily
- Supports donation campaigns, helping you organize and manage fundraising efforts efficiently
- Integrates smoothly with WooCommerce for quick and simple setup
Pros:
- Reliable brand
- Easy to use
Cons:
- Limited beyond donations
Booster for WooCommerce
An all-in-one plugin that adds multiple features to extend the functionality of WooCommerce without installing multiple plugins.
Key Features:
- Offers 100+ modular features covering pricing, checkout, payments, and store customization options
- Supports multi-currency, dynamic pricing, and global selling features for flexible store management
- Includes tools like PDF invoicing, product add-ons, and variation swatches for better functionality
Pros:
- All-in-one solution
- Reduces the need for multiple plugins
Cons:
- Can feel overwhelming due to the many features
WPFactory Name Your Price for WooCommerce
A flexible WooCommerce plugin that allows customers to suggest or enter their own product prices. Best for Store-wide flexible pricing.
Key Features:
- Set the minimum and maximum prices
- Allow custom price input
- Suggested price support
- Works with simple and variable products
Pros:
- Easy to configure
- Supports multiple product types
- Helpful for donation or pay-what-you-want stores
Cons:
- Some advanced features require a premium version
Custom Price for WooCommerce
A lightweight plugin designed for simple pay-your-price functionality. Best for a simple pricing setup.
Key Features:
- Customers can enter their own price
- Simple WooCommerce integration
- Easy setup process
- Supports basic custom pricing
Pros:
- Beginner-friendly
- Lightweight plugin
- Free version available
Cons:
- Limited advanced customization
Catna – Woo Name Your Price and Offers
A negotiation-style pricing plugin where customers can submit price offers. Best for Customer offer-based pricing.
Key Features:
- Customers can suggest prices
- Offer approval system
- Minimum offer settings
- Email notifications for offers
Pros:
- Great for negotiation-based stores
- Helps improve conversions
- Easy offer management
Cons:
- Advanced workflow options are premium
WooCommerce Pay Your Price
A premium-focused plugin that adds pay-what-you-want pricing options to WooCommerce products. Best for Advanced pricing control.
Key Features:
- Set custom minimum and maximum pricing
- Suggested pricing support
- Compatible with variable products
- Works with subscription products
Pros:
- Advanced pricing flexibility
- Supports multiple product types
- Professional feature set
Cons:
- Limited features in the free version
Comparison Table
Use Cases of Name Your Price in WooCommerce
Donations & Fundraising
Allow people to donate any sum towards a cause, and it will become easier to raise flexible donations and motivate people to contribute.
Selling Digital Products
Perfect with ebooks, music or downloadable content where the flexibility of pricing can help to bring in more buyers and more conversions.
Pay-What-You-Want Campaigns
Get more users and make them more engaged by letting the customers choose the worth of your product.
Pricing Experiments
Determine how willing the customers are to pay and get information that can help you to adjust your overall pricing mechanism.
Tips to Use Name Your Price Effectively
- Always set a minimum price
- Display a recommended price
- Use it for selected products only
- Combine with promotional campaigns
Conclusion
With the help of a Name Your Price as a Name Your Price plug-in on WooCommerce, you can introduce flexible pricing strategies as well as increase customer engagement and conversions.
It is particularly efficient in terms of digital products, donations, and promotional campaigns, wherein the price flexibility can affect buying behavior.
The appropriate plug-in will be determined by your objective.
If you want pricing flexibility with options like minimum and recommended prices, ELEX is a good option. Conversely, when you are interested in soliciting contributions or holding charity events, then donation-based plugins would be more appropriate.With the appropriate tool and by establishing clear pricing boundaries, you can optimize the benefits of the pay-what-you-want model without impacting your income.
FAQs
1. Do you have any free WooCommerce Name Your Price plugins?
Yes, there are some free plugins available that will allow customers to assign their own price. A number of them additionally provide you with the option to choose the lowest cost to safeguard your profit margins.
2. Is it possible to enable a minimum price on WooCommerce Name Your Price?
Yes, most plugins include a minimum price stipulation, which means that you can set a limit on how much customers can pay under that price, meaning you’ll have more control over your revenue.
3. Is Name Your Price profitable?
If not set up correctly, it can. A minimum price and recommended value increases profitability and provides flexibility.
