Last updated - December 21, 2023
Cross selling and upselling are popular strategies among eCommerce giants like Amazon, Ali, and the sort. A cross sell is when a store recommends related products to the one the customer is intending to buy and displays it with the intention of improving the customer’s experience by offering relevant products as well as increasing the store’s sales and revenue.
If you are a Shopify store owner, you’d be surprised to know that you can also introduce related products with cross sell and upselling apps and grow your revenue. This article discusses some of the popular Shopify Apps to introduce related products to your customers and grow your revenue by cross sales.
Upsell & Cross‑sell by MageWorx
As a Shopify store owner, one of the best apps you can find to grow your store’s sales with cross selling is UpSell & Cross-sell by MageWorx. The app is easy to use and enables you to create cross selling campaigns very quickly. You can create custom popups and widgets to display related products. Even though this app is relatively new to the field, it has proven to be a great cross selling tool for Shopify store owners.
Pricing: The app is available for free.
ReConvert Upsell & Cross sell
ReConvert’s Upsell & Cross sell app offers a one-click upsell addon to your Shopify store as well as adds to collect customers’ birthdays and gives upsell offers to users with a subscription. ReConvert promises a reduced acquisition cost through a mix of cross sell and customer retention features. You can also run surveys and set up bundled upsells on your eCommerce store with this app.
Pricing: A 30-day free trial is available. Paid plans are $4.99 per month for the basic upgrade, $7.99 per month for the premium upgrade, and $14.99 for the premium pro upgrade.
Upsell & Cross Sell ‑ Selleasy
Upsell & Cross Sell ‑ Selleasy offers smart suggestions of pre-purchase and past purchase offer to upsell products to customers. While you can manually create cross sell campaigns, the automated suggestions are a useful feature for beginners. The related product add-on can be enabled on the product page as well as the cart. Selleasy also supports multiple languages and currencies making your cross sales campaigns accessible to target customers worldwide.
Pricing: Free plan is available for less than 100 orders per month. The paid plans are available at $6.99 per month for the tier II plan for up to 600 orders and Tier III costs $12.99 per month and supports more than 600 orders per month.
Avada Upsell Cross Sell Bundle
Avada offers upsell and cross sell functionalities to your Shopify store via popups as well as product pages and carts and promises an increase in the average value of the orders placed on your store. You can create a wide range of offers with products as well as discount types. The app supports 7 languages and you can also customize the appearance of your cross sell and upsell campaign widgets as a bonus.
Pricing: The plugin is available for free.
Honeycomb Upsell & Cross Sell
The Honeycomb Upsell & Cross sell app encourages users to take advantage of its cross sell feature to increase sales without necessarily increasing your store’s traffic. Besides offering related products on different pages of the sales funnel, you can also make use of its AI engine to create effective product recommendations for your customers. The app also supports A/B testing and a detailed campaign analytic dashboard to optimize your cross sell campaigns.
Pricing: The app is available for free. Paid plans are available and start at $49.99 per month for the silver plan, $99.99 per month for the gold plan, and $149.99 per month for the platinum plan with increased funnel views with every plan.
In Cart Upsell & CrossSell ICU
In Cart Upsell & CrossSell ICU offers automatic product suggestions to your customers based on the products they are interested in. You can also create tags and enable or disable upsell and cross sell campaigns based on the tags. The app has BOGO and other discounts and supports A/B testing as well and supports advanced targeting for the cross selling campaigns based on cart value, order value, and the contents of the customer’s cart.
Pricing: Free plan is available with one offer while you can avail more in the paid plans starting at $19.99 that offer A/B testing, geo-targeting, AI suggestions as well as advanced support.
Propel Upsell & Cross‑sell
Propel Upsell & Cross‑sell offers BOGO and other discounts along with their upsell and cross sell functionalities to Shopify store owners. It offers advanced user targeting based on the cart value, items in the cart as well as product page. The app is compatible with major themes and offers high levels of customization to match offer designs with the store’s theme.
Pricing: Free plan of Propel Upsell and Cross sell gives one offer and unlimited offer views while the paid plan offers more offers at $7.95 per month with more views and premium support.
Personalized Recommendations
Personalized Recommendations offers personalized cross selling product recommendations based on customer behavior that is powered by AI. You can customize the related product widgets with the app’s visual builder to suit your store’s theme. The app is overall a good solution for growing sales on your Shopify with its well-planned related products sales funnel features.
Pricing: Free plan offers limited features. Paid plans start at $19.99 per month and offer more features incrementally.
Frequently Bought Together
Frequently Bought Together is the next plugin on the list which as the name suggests makes it easy for buyers to buy similar products with a single click. You can also create product bundles to offer personalized suggestions to customers. It works smoothly with themes to offer seamless performance and is scalable as well.
Pricing: 30 days free trial available. Unlock all the features with the paid plan which is $9.99 per month.
GLO Related Products, Upsell
With GLO Related Products, Upsell you can add a useful range of functionalities to your eCommerce store like upsell recommendations in the cart, handpicked frequently bought together items, best sellers, and new arrivals to your store visitors. The app offers 3 different types of layouts for the frequently brought-together products to offer a professional-looking cross sell campaign on your store.
Pricing: Free plan is available, you can unlock all the features with the pro version at $9.99 per month.
Also Bought • Related products
Another app that leaves little room for doubt about its features, Also Bought • Related products gives you top-notch product recommendations features akin to that found on Amazon. Also Bought’s powerful AI has been trained with billions of orders and products to bring the best possible cross sell recommendations to your visitors. It offers high levels of customization and compatibility with themes and hence gives a smooth user experience.
Pricing: 30-day free trial is available. The plugin is available at $9.99 per month.
Cross Sell & Cart Upsell
Cross Sell & Cart Upsell is one of the oldest players in the market and gives a lot of control to the store in creating custom cross sales campaigns. The plugin offers extreme personalization based on orders, sales history, and collections so your customers will be shown highly relevant items to add to their purchase. You can set particular recommendations for carts, integrate with other aspects of your store quite easily and grow your Shopify store with this app.
Pricing: Free plan is available and offers 50 recommendation clicks per month. Paid plans unlock more recommendations clicks and displays on all pages and start at $9.99 per month.
All the apps shown in this list are capable solutions for increasing your Shopify store’s revenue with personalized cross selling features. If we had to pick one though, Upsell & Cross-sell by MageWorx offers a complete solution despite being a newer contestant while being available for free and is hence a great choice to start with.
If you have any suggestions or recommendations, do let us know in the comments.
