It doesn’t matter if you own a website or a brick-and-block store for your business. What matters most is: are you converting? Are you promoting your product, podcast, website, or any other service you offer?
Marketing is the key to creating brand awareness. And email newsletters serve as a foundation for any marketing plan. Why? Because email is an effective tool to provide personalized information to customers.
But you can’t just begin to send email newsletters out of the blue to customers without their permission. They have to be aware and ready to receive your newsletter.
How do you ask for their consent? Newsletter sign-up forms.
First of all: Who Needs Newsletters?
The Ecommerce world poses a lot of competition, and if you snooze, you lose. Newsletters give you that ‘edge’ to stay in your customer’s face. It could be to inform prospects about a new product or inform your audience that you have something exciting for them.
Newsletters are a proximate way to stay in touch with your customers, readers, or listeners. Email newsletters send your information directly to your audience’s inbox. Unlike social media content, your prospects can’t miss your newsletter content.
Now, do you think your brand needs an email newsletter to thrive and improve conversion? If your answer is yes, stay tuned to this post.
In this article, we will walk you through the basic steps of creating a newsletter sign-up form in WordPress while highlighting plugins to hasten the newsletter sign-up form creation process.
Since you’re sure you want to take the newsletter route, the first step is growing an email list. Subscribers don’t fall from the sky. And no, you can’t email them without their permission.
How to Grow Your Email List
Here are some tips to grow your email list.
1. Do A Giveaway
We all love the thought of free things, and we might also give out some basic information about ourselves in exchange for it. Giveaways are a great way to make prospects freely grant you access to their email.
But before joining the giveaway bandwagon, know this: whatever you’re giving away must correlate to the services you provide.
For instance, if you do a free pastry giveaway, your prospects expect pastry-related emails. They probably gave out their email address in anticipation of pastry-related emails. They’ll unsubscribe from your newsletter if you continually email them about something else.
2. Provide Exclusive Information
Promising your prospects first-hand and exclusive information via email newsletters tempts them to subscribe to your email.
Promising to update them on unique posts or “members only” news is a great way to get their interest. People will exchange their email addresses for valuable information.
3. Create Quality Content On your Website
Your website content lets your visitors tell if your email newsletter is worth it.
Your website is the first point of contact, which means it has to contain quality content. Make your articles, videos, audio, or podcasts enticing enough to tempt your prospects. Quality content is a sure-fire way to show them what they get by subscribing to your newsletter.
Now, if you include any listed list-building strategies in your business, you’ll yield beautiful results.
But wait! Why can’t we help but think something is missing what’s missing from the strategies mentioned above? 🤔 Ah ha! An email newsletter sign-up form.
A newsletter sign-up form is what you use to collect your prospects’ email addresses. It’s what your call-to-action button leads your site visitors to when you request newsletter sign-up.
This brings us to the real issue…
How Do You Create A Sign-up Form in WordPress?
NOTE: We are focusing on WordPress because it’s one of the easiest ways to create a sign-up form without coding. Plus, it’s one of the most cost-effective website-building tools.
Below, we outline the steps in creating an appealing yet straightforward sign-up form with WordPress, using Sender (an email automation software provider) as a case study.
- Adopt an Email Newsletter Sign-up form building-tool;
- Choose an email newsletter sending service;
- Connect your email newsletter sending service with your form builder;
- Create an email newsletter sign-up form on your WordPress website;
- Publish the created form on your website.
1. Adopt an Email Newsletter Signup Form Building Tool
WordPress doesn’t have built-in email sign-up building tools, meaning you’ve to outsource a formidable sign-up form builder from a reliable email service provider.
And since many sign-up form builders exist from multiple tried and tested email service providers, we’ve helped you cut through the noise by recommending one.
Sender.net is an automation software offering a simplified way to create a sign-up form using WordPress. Here are key features that set them apart:
- Straightforward drag-and-drop features;
- Works with all known email marketing services;
- Opportunity to create a personalized form;
- Diverse form styles options;
- 100% user-friendly and responsive design;
- Built-in template for faster form creation.
2. Choose An Email Sending Service
Getting an email marketing service is ideal for simplifying the email collection process. Email service providers don’t only send your newsletters, but they also store and manage your email list.
You don’t have to go far in search of email marketing services because Sender isn’t just a form-building platform but also an email marketing service. They offer customizable email templates to ease your email campaign journey.
3. Install A Sender plugin on WordPress
As we said, WordPress doesn’t have a built-in form builder. This means you have to download and install a plugin to enable you to build a form on WordPress.
And the good thing is that Sender also has a plugin on WordPress. Follow these steps to install a Sender Plugin on WordPress:
- Head to app.sender.net and log into your account.
- Download a Sender.net plugin from WordPress (make sure you select the one created by Sender).
- Extract files and install the plugin.
- After installation, you’ll have to activate the plugin. Activate it by inserting an API token, and you’re good to go.
4. Create an email newsletter sign-up form on your WordPress
Now that you’ve downloaded the plugins, let’s dive into creating a sign-up form on WordPress through the plugin.
- Head back to your Sender dashboard
- Click on Forms. You’ll be presented with three types of forms:
- Embedded Forms
- Pop-up forms
- Landing page
Creating an embed form is pretty straightforward. You have to choose a layout (preferably Basic). The form is customizable with different designs of your choice. What’s more, your form can have the reCaptcha for security, a confirmation checkbox, and other options.
Do you need extra information on how to design your form? Here’s a premium guide.
5. Publish the created form on your website
The upside of using the embedded form is that you can also publish the form on your website. Copy and paste the custom HTML code provided by the form design tool into your website, and voila! You’re good to go.
Creating a WordPress Sign-up Form
WordPress is one of the most popular content management systems out there. It powers almost 39.5% of all websites on the internet, and for a good reason. With WordPress, you can create a website or blog in no time at all. The software also makes it easy to add new features as your site grows and changes.
A sign-up form is essential for any website that wants to grow its user base. However, setting up a sign-up form on your WordPress site requires an email software tool. Fortunately, you can use Sender to make this otherwise complicated process seem effortless. Good luck!