Last updated - February 24, 2020
While running an eCommerce store, one of the most important things to take into account is the incoming traffic to the website. One of the best ways to drive traffic to your product pages is maintaining a blog. However, there are certain things and nuances to consider in order to drive traffic from blog posts to product pages.
Having a blog that resonates with your target audience is a successful content marketing strategy. Content marketing is a valuable tool for all eCommerce stores. Fast growing and successful blog can help in the growth of your online store and guarantee long term success.
There are several ways to drive traffic from blog posts to product pages. Let’s take a look at several important ones.
1. Know Your Audience
Creating a content marketing strategy that attracts potential customers is very important. One of the best ways to succeed here is to conduct various interviews, focus groups, and surveys to know the needs of your audience.
Your blog posts do not need to be only about your products. You should have posts that your audience finds useful. To attract the right people to your company, you should also know your buyer persona. Once you know your audience, you can create content that is appealing to them.
For this, you should identify your current and future customers, and learn about their interests. Tools like Google Analytics can help you track how your audience finds your page and where your website traffic comes from. From here, you should be able to create posts that are compelling to your readers.
2. Promote Your Products In Your Blog
Having a company blog is one of the best ways to promote your brand online. You can promote your eCommerce store or display ads of one or more products in your blogs.
While advertising your products in your content, choose an item related to your blog post. Use your blog content as another way to deliver value by discussing practical tips. You can also include an honest review article or informative content about your products. Show confidence in your products and highlight the best ones on your website.
Besides product-themed blog posts, pay attention to press releases as well. Make sure you share all your new product launches for your customers not to miss out on any news from you. Write a quick press release about the latest products and upload them to your blog.
3. Analyze Keyword Traffic
Once you come up with blog topics your audience will enjoy reading, you should use a keyword research tool to look up the keywords people are using to search for answers. At this point, it is critical to research and analyze which keywords can bring the highest volume of traffic to your blog in the first place. This phase is critical for driving organic traffic to your blog, which then would work to turn readers into customers.
By way of example, if your eCommerce website sells household products, try to understand which keywords people search more to focus your attention on them. Later you can improvise and create DIY types of content to interest the readers and advertise your product meantime.
Analyzing and identifying keyword traffic is simple. Google Search Console is an awesome tool that allows you to quickly identify keywords that are driving traffic to your page.
Another great tool for keyword research is SEMrush. It helps identify all of the keyword phrases that promise the maximum search traffic for your website. Besides, SEMrush analyzes your content to ensure maximum optimization against search engines.
4. Use Internal Links
Internal linking is one of the most critical SEO techniques, especially for blogs that aim to complement content marketing. Unlike external links, there are no Google penalties for internal links. Internal linking guides readers to your most valuable pages and helps them get to know you as a brand.
Creating a blog on the same domain name as your online shop will link your blog post to your product page. You should use relevant links to other pages on your site as much as possible to complement your lead generation efforts . Within the content, you can add internal links to your product pages, thus increasing the traffic from the blog to your shop. Remember that there may be leads among your readers. Internal links are the best way to make them a client right away.
If you are wondering for a tool to increase internal links, check out Ahrefs. It has essential features to tighten-up internal backlinking for different websites. It also has the feature of an internal backlink audit, which checks your internal links. It shows which link you failed to include that was related to your content.
5. Tell a Story
People love reading success stories, and your company blog may be a great place to tell your story to your audience. Storytelling is a great option for you to promote your brand and your products.
Do not forget to mention your product when you tell your audience a story. Some marketers. however, put a straight advertisement content, which drives off the readers most of the time. To avoid this mistake, try to incorporate your product ad with your written content as smoothly as possible. This way the readers will just go through it, without even knowing that they faced an ad on their way.
This can build trust among your potential customers. They will feel more confident to buy from you because they know your personal story and are aware of your hard work.
And remember, publish your blogs for your customers, not for the search engines. Your content should always be created with your potential customers in mind because they are the ones that are going to buy your products.
6. Share Your Blogs on Social Media
Within the enormous popularity of social media, brands all over the world started using it to promote their companies. Social media helps build brand awareness, drive a lot of traffic to your site, and increase sales.
It has become vital to include some social media platforms like Facebook, Twitter, YouTube, and Instagram in any content marketing plan. The reason is simple; people spend a ton of time on social media, so it is the best place to share content.
For instance, Twitter allows you to add the “tweet” button to your blog posts and regularly share your content. Also, there are tools like AgoraPulse that let you plan and schedule content across different social networks.
Creating positive interactions on social media is a thing you do not want to miss. If you want to increase traffic to your product page, you need to make sure that your posts are shared on social media not only by you but by many who read them.
7. Retargeting the Audience
Another great way to drive high-quality traffic to your page is through retargeting. It is a marketing technique that helps you recapture the interest of your website visitors. Retargeting allows you to stay in your audience’s mind and encourages them to come back to your page and make a purchase.
Retargeting builds visibility for your brand and allows you to reach the audience that has already paid attention to your products. In addition to this, retargeting is very cost-effective and fits into most marketing strategies.
These are some essential steps you should implement to drive more eCommerce sales by blogging.
Remember to create a strategy that attracts potential customers, but do not forget about your current ones. After that, perform keyword research that will drive traffic to your site and share your content on social media.
And try to write blogs that will stay in our audience’s mind for a long time and make them come back to you.