Last updated - February 10, 2022
As a business owner or a marketer, one goal that you want to achieve is to drive sales to your business. To achieve that, of course, you need customers. However, in such a competitive and saturated market, how do you entice more customers and convince them to choose and patronize your brand?
Well, there are many ways to increase your business’s web and foot traffic and potentially improve your sales. Yes, it may be quite difficult to get noticed, but the truth is that as long as you understand the basic principles of marketing and SEO, then you can be quickly on your way to the top of the search results and see more foot traffic in your physical store.
Take note, though. Although traffic in its general sense is good, it will be deemed useless if you are targeting all the wrong people. Don’t worry because you can easily grasp everything as you come to understand what drives buyers to purchase from you.
In this blog, allow us to explain and share some sure-fire ways and SEO tactics that can help grow your business revenue. Here you go:
1. Advertise! Advertise! Advertise!
These days, there are many ways to get your brand known to people – paid search, traditional advertising, and, the most popular, social media advertising. However, you can’t just choose any advertising method that you want and set a budget. You need to adjust your paid advertising strategies to ensure you are hitting your goals. Remember, each channel has pros and cons, so think about your objectives first before reaching for your credit card.
For instance, when it comes to SEO, if you want to drive more traffic to your website and turn it into more sales, you have to consider targeting intent keywords in your advertising strategy. While the competition for such search terms can be fierce, the results will be worth it.
2. Be Active on Social Media
So, do you think putting up informative content on your website is more than enough? Think again. People need to find it. And for that, you need to be proactive, too! One of the best ways to get your content known is by using social media channels.
Twitter gives you a competitive advantage to insert catchy links, while Google My Business helps customers find your website via local search results. Pinterest and Instagram, on the other hand, can help your business gain traction if you have eye-catching products. Be wise in what channel you will be focusing on.
Aside from being active on social media, you need to work on your profile. Your profile should show all essential information needed by visitors. Whether it’s Facebook or LinkedIn, be sure to include all information about your business and do not forget to drop a link to your site.
3. Optimize Your Content
Some say that SEO is dead, but it’s actually not. Even in this modern era, optimizing content for search is still a worthwhile practice. Take advantage of ALT text and insert relevant links into your content. Also, write meta descriptions to give readers an idea of what the page is all about. The effects of search engine optimization may not reflect very soon, but when it does, you may improve your web traffic and even establish your brand.
When your content is properly optimized, you can reap many benefits, such as:
- Better search rankings
- More links
- Become known to an audience
- Drive social engagement
- Get more leads
- Be on top of the funnel leads
4. Interview Industry Leaders
No, interviews aren’t just for established names. You’d be surprised by how many experts in your niche are willing to hop in interviews and talk about your offering. You can even publish the interviews on your website. Aside from the added credibility boost, you can also gain more website traffic as your interviewee will likely be happy to share your content on their platforms.
To ensure you conduct a great interview that will drive traffic to your website and store, consider these tips:
- Do your homework.
- Prepare a list of questions to ask.
- Consider what your audience thinks and wants.
- Communicate with your guest.
- Test your equipment.
- Edit if needed.
5. Make Sure Your Website Is Fast and Responsive
Nowadays, people browse the internet not just via their desktop computers but also through mobile devices. And if your website doesn’t look good on a mobile device, you’re basically driving away your visitors. Even if you have a simple website, it is good practice to keep it accessible and viewable across different devices.
Apart from having a responsive website, you also have to ensure it loads fast. Nobody wants to wait for an hour for a website to load. If it takes forever for your website to load, the bounce rate is likely to skyrocket. So, ensure your website is fast by optimizing all elements, such as image file sizes and plugins.
Other ways to improve your site speed include:
- Reduce the HTTP requests.
- Minify JavaScript, HTML, and CSS files.
- Reduce the server response time.
- Select the right hosting provider.
- Allow browser caching.
- Use a content delivery network.
- Limit the use of plugins.
- Reduce redirects.
6. Research Your Competition
Have you checked what your competitors are doing? If not, then you are at a huge disadvantage. You can check the social activities of your competitors via websites that provide you with a glance at what topics they are talking about and those that are making rounds on social media. You can write about such topics as well and publish them on your website to drive targeted traffic.
7. Host Webinars
People enjoy learning, and webinars are an amazing way to share what you know about the industry. When done alongside social media promotion strategies, you can drastically increase traffic to your website.
To guarantee a successful webinar, send out emails to your mailing list. If possible, there should be a time-bound call-to-action to encourage them to sign up as soon as possible. After that, send emails again the day before the seminar.
Once the webinar is over, be sure to upload your presentation somewhere viewable. You can then promote it via social media channels or on your website.
8. Participate in Conferences
Regardless of your industry, it is likely that there is a convention or two that are related to your business. Attending these conferences is a great idea, and speaking at them is so much better. Such a speaking engagement can help establish yourself and your brand as an authority in the industry. Plus, you get to promote your website for free.
Boost Your Website and Store Traffic Fast!
Driving targeted traffic to your website and physical store is not easy. However, if done correctly, you can reap great results fast. And there are many ways to drive potential clients to your site. All you need to do is find a strategy that works for you. Start by trying any of the strategies we have presented above.
