In the world of eCommerce, businesses are always looking for ways to gain an edge over the competition.
Many companies rely on well-known eCommerce platforms such as Shopify, Magento, and WooCommerce to run their online stores. However, there are several lesser-known eCommerce tools that can help businesses boost their online sales and improve their overall operations and utilize professional employer organization (PEO). In this article, we will explore some of these hidden gems and their benefits.
Ecwid
Ecwid is an eCommerce platform that allows businesses to easily create and manage online stores. It integrates with popular website builders such as Wix, Weebly, and WordPress, making it easy for businesses to add an online store to their existing website.
Flexible Storefronts
One of the key features of Ecwid is its flexible storefronts. Businesses can choose from a range of themes and customize them to create a unique and branded online store. The platform also allows businesses to add custom HTML and CSS, giving them even greater flexibility in designing their online store.
Multi-currency Support
Ecwid offers multi-currency support, allowing businesses to sell products to customers around the world in their local currency. This can help businesses reach new markets and expand their customer base.
Flexible Shipping Options
Ecwid also offers flexible shipping options, allowing businesses to offer a range of shipping methods to their customers. This includes options such as flat-rate shipping, free shipping, and real-time shipping rates from popular carriers such as FedEx and USPS.
SendOwl
SendOwl can be an excellent choice for businesses that sell digital products such as ebooks, software, and courses. It not only provides features such as automated product delivery, customizable checkout pages, and integrations with popular payment gateways, but it also offers built-in affiliate management to incentivize others to promote their products. For businesses that utilize a professional employer organization (PEO) to manage their human resources needs, SendOwl’s affiliate management feature can be particularly helpful in driving sales and expanding their customer base.
By working with a PEO, businesses can focus on their core operations, while the PEO manages tasks such as payroll, benefits administration, and regulatory compliance. This allows companies to devote more time and resources to growing their eCommerce operations, including utilizing tools such as SendOwl’s affiliate management feature to increase sales and revenue.
Jumpseller
Jumpseller is a cloud-based eCommerce platform that allows businesses to easily create and manage online stores. It offers a range of features that can help enterprises sell products online, including customizable storefronts, integrations with popular payment gateways, and a built-in CRM system.
Customizable Storefronts
One of the key features of Jumpseller is its customizable storefronts. Businesses can choose from a range of templates and customize them to create a unique and branded online store. The platform also allows companies to add their own custom HTML and CSS, giving them even greater flexibility in designing their online store.
Integrations with Popular Payment Gateways
Jumpseller integrates with a range of popular payment gateways, making it easy for businesses to accept payments online. Some of the payment gateways that Jumpseller supports include PayPal, Stripe, and 2Checkout. This makes it easy for firms to offer a range of payment options to their customers.
Built-in CRM System
Jumpseller also includes a built-in CRM system that allows businesses to manage customer data and track sales. This can help companies improve their customer service and better understand their customer base. Additionally, Jumpseller integrates with popular email marketing platforms such as Mailchimp and Campaign Monitor, making it easy for enterprises to create targeted email campaigns for their customers.
Multi-language Support
Another key feature of Jumpseller is its multi-language support. The platform allows businesses to create online stores in multiple languages, making it easy for them to sell products to customers around the world. This can help businesses reach new markets and expand their customer base.
LemonStand
LemonStand is an eCommerce platform that offers a range of features, including customizable storefronts, integrations with popular payment gateways, and a built-in content management system. It also offers advanced analytics and reporting, making it easy for firms to track their sales and customer behavior. LemonStand is particularly useful for businesses that sell complex products or services, as it offers advanced product customization options.
Abandoned Cart Recovery
One of the biggest challenges facing eCommerce companies is abandoned shopping carts. According to recent statistics, more than 70% of online shopping carts are abandoned, representing billions of dollars in lost sales. Fortunately, there are several eCommerce tools available that can help enterprises recover lost sales and boost their revenue. One such tool is abandoned cart recovery.
What is Abandoned Cart Recovery?
Abandoned cart recovery is an eCommerce tool that allows companies to automatically send email reminders to customers who leave items in their online shopping cart without completing their purchase. The goal of these reminders is to encourage customers to return to their shopping cart and complete their purchase, ultimately increasing the conversion rate and boosting revenue.
How Does Abandoned Cart Recovery Work?
Abandoned cart recovery typically works by tracking customer behavior on the eCommerce website. When a customer adds items to their shopping cart but leaves the website without completing their purchase, the abandoned cart recovery tool sends an automated email reminder to the customer. These emails typically include a personalized message, product images, and a call-to-action button that directs the customer back to their shopping cart.
Benefits of Abandoned Cart Recovery
One of the main benefits of abandoned cart recovery is that it can help businesses recover lost sales and increase revenue. By sending automated email reminders, companies can remind customers of the items they left in their shopping cart, ultimately encouraging them to complete their purchases. Additionally, using an eCommerce tool for abandoned cart recovery can help enterprises improve customer loyalty and satisfaction by demonstrating that they care about their customers’ needs and preferences.
OptinMonster
OptinMonster is an eCommerce tool for lead generation that allows businesses to create targeted pop-ups, slide-ins, and other types of opt-in forms to capture leads. It offers a range of targeting and customization options, making it easy for firms to create forms that resonate with their audience. OptinMonster also integrates with popular email marketing platforms, making it easy to automatically add new leads to existing email lists.
Conclusion
In conclusion, while well-known eCommerce platforms such as Shopify, Magento, and WooCommerce are popular choices for companies, there are several lesser-known eCommerce tools that can help businesses boost their online sales and improve their overall operations. From Ecwid and SendOwl to Jumpseller and LemonStand, these less mainstream eCommerce tools and platforms offer a range of features that can help enterprises sell more products, improve customer satisfaction, and ultimately achieve their eCommerce goals.
