Last updated - February 24, 2020
An eCommerce website is one of the best avenues of earning money online in today’s IT-savvy world. However, many people, despite having spent the time and effort in setting up their online shop which is beautiful in aesthetic design and rich in features, are not able to bring in the traffic and sales.
Many challenges arise with web design and maintenance of the website. Updating of the website can be a great challenge especially if you do not have the right tools or support services for the data entry and editing.
Focus on design
The amateur behavior of people hiring anybody to design a website for them or upkeep their already existing domain is very delimiting to any individual who aspires to get a result out of a web development project. Web design is a professional job that should be given the necessary consideration and not cheap web development show of a website. It is obvious that at one point you may need to get a website immediately and you do not have the financing to acquire a professionally done web design; this, however, should not be the reason for you to look for cheap alternatives that will only hold for a day and then start killing your reputation.
eCommerce Website Improvement Tips
Stated are some pointers which might just help you improve your eCommerce website’s overall usability and bring in more traffic at minimum cost:
#1. Site Navigation:
Is your website easy to navigate around and are your users able to find the product that they want to purchase from your site easily? The number one reason that a potential customer leaves your site without a purchase is that they are frustrated with navigating your site. There should also be an on-site search function as well to aid customers in finding what they want.
#2. Is the Website Optimized for Search?
Is your website properly set up and optimized for searching by major search engines? Appropriate keywords and description should be set up for every important page on your website that is related to your core business.
Having a blog that talks about your business and service offerings are crucial to creating awareness and traffic to your website. It can also be great for you as the business owner to interact with your customers or potential customers.
Based on eCommerce research, a typical web user normally does not buy from a website the very first time they come into contact with. It takes at least three contacts with an online business before they are comfortable and confident enough to make the purchase. Having a newsletter will allow you to further increase your chance of keeping in contact with the first time visitor’s, enabling you to convince them to make those desirable sales.
#5. Submit to Search Engines:
Pretty often, people just register for a domain and create a few webpages, expecting to be able to search for their domain name in search engines and get results immediately. In reality, it takes a while for search engines to know of your new website, and it might not even find your site in years if no other sites are linking to yours. To solve this problem and expedite the process, be proactive and submit your site to at least the major search engines (Google, Yahoo, and Bing).
#6. Online Directories:
Do remember to take the time and effort to submit your eCommerce website to the online directories, preferably starting with those that are local to your business. This not only exposes your business to people searching for your products and services in the directories, but it also serves as a great way to have backlinks to your website, which will improve your ranking in search engines.
#7. Informative Articles and Resources:
Provide your customers with useful information and resources that are related to your products and services. This not only positions you as an expert in your business domain, it further helps to improve search engine rankings. For e.g., if you are an online pet shop, you could be providing articles on how to care for your pet’s fur and hygiene, how to handle a pet which is sick, etc.
#8. Social Media:
Sign up for these new media channels to further interact with your customers. Social media such as Facebook and Twitter has been known to be able to propagate news extremely fast, imagine you have a hot promotion of your products; it could be spread within minutes to thousands of users.
#9. Paid Advertising/PPC (Pay-Per-Click):
If you have a limited marketing budget, this method could be a very cost-effective manner of getting instant traffic to your promotions or events. This marketing method allows you to set a strict budget without overspending.
#10. Display your Domain Name Whenever Possible:
Especially useful for a new business, put your domain name everywhere that is sensible. Place them in your email signatures, business cards, flyers, brochures, and banners. This will maximize your website’s exposure.
Professional approach can make a difference in web design
You can split the web development process easily by breaking only the breakable parts such as the logo design, the outlook of the site and the details to be included so that you make sure no party is overloaded and they can achieve your web design focus easily. This implies that the picture that holds your details or is the heart of the company gets edited by professionals and appear as per what is expected into the website design.
On the other hand, the look of the web development is solid and communicates your policies from a far glance and more so, the information provided in the web design states clearly what you can. Critical information is a must check! In many amateur web development projects, some important information is left out and thus results in poor communication and eventual loss of clients. For example, a web design that leaves out the contact details totally disadvantages the company and the web development project would be the cause for the fall of the business.