Are you looking to embed Facebook videos to WordPress? Sharing Facebook videos on your website is a good way to engage your audience as well as promote your Facebook page to gain new ones.
Why You Should Add Facebook Videos To Your Website
Facebook is without a doubt a great medium to promote your business. Studies show that an average of 4 billion video views happen on Facebook. While YouTube is still the biggest platform for video content, Facebook is the largest social media platform and has been acquiring an increased share in terms of video content as well.
Having a good Facebook page for any kind of campaign from physical shops to eCommerce stores helps in attracting potential customers and increasing social reach, in general. If you are sharing videos on Facebook to promote your business, you can also share the same back on your WordPress website for more reach and engage your website visitors.
There are more reasons to embed Facebook videos on your website from the mutual promotion of your website and your Facebook page on the respective platforms.
How To Embed Facebook Videos to WordPress
There are multiple ways to embed Facebook videos to WordPress and it is not very different from embedding YouTube videos to WordPress. In this article, let us see the easiest way to embed videos from Facebook to your WordPress website without requiring you to install plugins or other complications.
Step 1: Find the Video You Want to Embed
Pick the video you want to add to your WordPress website from Facebook.
Click on the three vertical dots in the top right corner next to the name of the page for more settings where you can get the embed code.
Step 2: Get the Embed Code
From the drop-down menu, select the Embed option to generate the embed code.
Copy the embed video code in the dialog box but there is an additional step before pasting it anywhere. Optionally, you can also tick the “Include full post” check box if you want to show the video description, and the number of likes, comments, and shares as a form on social proof. For now, let us proceed with just the video.
Step 3: Custom HTML in WordPress
In your WordPress dashboard, go to the post or page where you want to embed the Facebook video or to a new post or page. For this example, I am adding the video to a new post. The Gutenberg editor has an option to add custom HTML blocks. Create a new block and choose the same, in order to add the Facebook video embed code to your WordPress page.
Paste the embed code in the custom HTML block and save.
You can add, edit and update other parts of the page or post as you need before proceeding with publishing. In my case, it is a new post with just the post title and the embedded video so I proceeded with saving the post.
Step 4: Preview In The Front End
Now, before publishing the post, preview it in the front end to make sure everything is as you wanted to be. As you can see in my sample post, the content I had added which is the post title and the Facebook video I wanted to embed are appearing as I wanted them to.
Step 5: Including The Whole Post
Now let us try embedding the whole post along with the video. Return to step 2, now we have to check the “Include whole post” box for displaying other information on the Facebook video.
Now repeat steps 3 and 4 to add a Facebook video to your WordPress website along with the video description and social proof metrics such as likes.
Again, preview the post to see the changes reflected on the front end. The sample video that I used shows up with the additional information as shown below.
If everything is as you want, publish the post and now your WordPress website is embedded with Facebook videos.
Adding videos and other multimedia content to websites is a time-tested way to increase visitor engagement and improve user experience as well. While Facebook is the biggest social media platform, remember to promote and embed content from other platforms like Instagram, Twitter, and YouTube too. A comprehensive approach to social media marketing will yield the best results in reaching your target audience and growing your business.
