The Essential Guide to eCommerce Personalization

eCommerce Personalization

Last updated - March 1, 2021

Personalization is the future of eCommerce. And why not! Research shows that 80 percent of consumers are more likely to shop when brands offer personalized experiences. Another report by Accenture shares that 91 percent of consumers are more likely to shop with brands that recognize and remember their preferences and provide relevant offers and recommendations.

So, what is eCommerce personalization? It’s the process of delivering personal experiences on ecommerce websites through tailored content, product recommendations, and offers. These experiences are based on the customer’s previous actions, such as their buying habits, purchase history, location, personal data, and others. 

Personalizing experiences is critical for eCommerce owners as it allows them to promote their offering in a way that directly appeals to customers. This helps merchants to engage their audience and increase the chances of repeat purchases and conversions. 

In this post, we have a few personalization tactics that will help you improve conversions and generate more sales revenue.

Go for Personalized Homepages

Your company’s homepage is probably the first thing your customers see and interact with. Personalizing the way you welcome customers to your store can go a long way in building and nurturing a strong relationship with them. 

Statistics reveal that personalized homepages influenced 85 percent of site visitors to make a purchase. In fact, customers feel frustrated when a website isn’t tailored to their needs and preferences. So, offering tailored content to customers isn’t just a nice-to-have option. It’s a must, especially if you are looking to woo your customers with a great shopping experience. 

Customers are willing to share personal data in exchange for better customer experiences. An Accenture report revealed that 83 percent of customers are open to sharing their data for a tailored shopping experience. 

Harness the power of this data to understand your customers’ interests and preferences and create a personalized homepage for them. This will help them shop without any distractions and improve conversion rates for you. 

eCommerce Personalization

Brands like H&M know this tactic like the back of their hand. They use cookies to remember the interests of its customers. When the customer visits again, the site offers a homepage targeting their interests and product categories. 

Make Tailored Product Recommendations

Recommending products based on your customer’s browsing or buying behavior can fetch you a 915 percent increase in conversion rate. Lisa Joy Rosner, VP Marketing at MyBuys shares that recommending products at the time of checkout is like candy at the cash counter of a store. It persuades customers to buy some more!

eCommerce Personalization

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Using historical data to make targeted product suggestions can greatly improve your store’s conversion rate and increase your average order value. Ecommerce giants like Amazon use this strategy to make predictions about what future customers will like. 

eCommerce Personalization

Leverage the Power of Email Marketing

Email marketing is by far the most profitable tool ecommerce marketers can use today. For every USD1 spent, email marketing can generate USD38. In fact, it beats email delivers better results than any other channel, including social. 

eCommerce Personalization

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Get personal with your emails using the below-mentioned tactics. 

Use Personalized Subject Lines

A Campaign Monitor study reveals that emails with personalized subject lines are more likely to be opened. 

eCommerce Personalization

Check out how Suta, an online apparel store, confidently addresses the recipient in the subject line.

Wish Them on Special Occasions

This may seem like an obvious thing to do but customers do appreciate brands wishing them on birthdays and anniversaries. Providing a special discount coupon can act as a gentle nudge for them to act in your favor. 

Design Email Campaigns Based on User Behavior

If you are tracking user behavior on your online store, you can use the data to send targeted emails to customers. 

eCommerce Personalization

For instance, if a customer has spent more time on a specific product category but hasn’t shopped, you can send an email related to that particular category. 

Don’t Forget – There’s a Tool for Everything!

Thanks to technology, personalizing experiences is no longer a time-intensive and burdensome task for marketers. Today, we have thousands of businesses coming up with innovative tools in the personalization space. 

AI-powered eCommerce personalization platform, Dialogue is one such tool that can help you recognize, analyze, and understand shopping patterns. This allows marketers to deliver the most enhanced and relevant experiences to customers through their online journey.

eCommerce Personalization

HubSpot is another all-in-one marketing platform that allows online marketers to personalize their online campaigns through many of its free and paid features. Similarly, if you are looking for an A/B testing tool with a dynamic website personalization suite, opt for Google Optimize.

Robust ecommerce platforms, such as Shopify, Wix, and BigCommerce among others offer powerful enterprise integrations and ecommerce apps that help marketers track customer interests and personalize emails, thus boosting conversion rates. 

If you are a large-sized merchant using WordPress, plugins like WooCommerce can help you add ecommerce functionality to your store and customize various aspects of the shopping journey. For instance, WooCommerce Blocks can be used to create a remarkable storefront.

All these personalization tools have simplified customization for ecommerce businesses. Count on them to put your online store on the fast track to success.

Summing Up

There’s no doubt that today’s customers are more likely to engage with brands that offer personalized experiences. No wonder, more and more ecommerce firms have prioritized creating customer-centric strategies

Personalization not just establishes a high level of trust among customers but also translates into revenue. Use the tips shared above to cater to your customers’ needs and witness your conversions skyrocket in no time.

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