Last updated - April 13, 2023
Are your sales feeling as sluggish as a sloth on a Sunday morning? Don’t worry, you’re not alone! 2023 Q1 was a tough time for businesses worldwide. Mass layoffs, the recession, and too many tech updates felt like a year in themselves with such dramatic shifts.
If you’re a new business owner, don’t panic; this is a common trend. Such sales sinks are triggered by many factors, such as seasonal changes, reduced consumer spending, or even changes in your business operations.
However, there are ways to overcome this slump and boost your sales. In this article, you’ll learn some expert, no-BS sales tips and apps to download that will help you shake off those sales slumps and get back to making those sweet, sweet profits.
You’ll explore 6 effective ways to identify the root cause of your sales drop and get your Shopify store back on track. 💪
6 Effective Ways to Find the Root Cause of Your Sales Drop
Ok, so let’s set the foundation right first.
First, compare your 2023 Q1 data with the 2022 Q1 data. For the sake of relevancy and accurate comparison, we need to tally with the right metrics.
It’s possible that your Q4 for 2022 went well… But you have to consider that Q4 had many holidays and the market was pretty lucrative. Here are a few sales-wise categories we’ve defined that will help understand why *actually* your sales dropped/are dropping:
Source Best-selling & Correct Products
One way to improve your Q2 sales is to conduct market research to identify popular trends and products in your niche. You can also look for reliable suppliers and negotiate better prices with them.
Sell Other than Just on Shopify
Offer more sales channels, such as Amazon, eBay, and Etsy, and social media platforms, like Instagram Shops, to increase your sales reach. Implementing subscription models or product bundles can also encourage repeat purchases and boost your average order value.
You can also offer digital downloads to expand your product offerings.
Manage Your Inventory Better
Customers returning the product may not be under your control, but if you have trouble keeping track of your inventory levels, you have to fix that as that is under your control.
There are tools you can install in your Shopify store that will handle fulfillment with inventory management, order printers, invoices, order tracking, and automatically reordering products when necessary. Use order printers to efficiently print invoices, packing slips, and shipping labels.
✅ Pro tip: Offer order tracking and delivery updates to improve customer service and increase customer satisfaction.
Customize to Appeal to Your Customers’ Tastes
Online, the first impression could honestly be the last impression. Appearance is everything. So, focus more on designing your store in such a way that the product is sold within seconds. Designing your store’s pages with reviews, currency converters, translation, and popups can enhance the user experience and improve conversions.
Market, Convince & Repeat
To get the best results in marketing, focus heavily on SEO to improve your website’s visibility in search engines and attract more traffic. For conversion, focusing more on upsells and discounts can help you increase your average order value.
Use as many marketing channels and touchpoints as you can to communicate with your customers and promote your products. Stay relevant, and be omnipresent.
Invest Heavily in Customer Support, Pre- and Post-Sales
📜 Business rule 101: Your work doesn’t end after the customer buys from you; rather, it begins just at that point.
Statistics by ThinkImpact revealed that retaining existing customers can increase profitability by even more, as much as 25% to a whopping 95%.
So, if your 2023 Q1 sales were down, begin analyzing how your interaction with your customers was. Focus more on:
- Developing better help centers
- Install chatbots
- Creating better wishlist widgets
- Answering the most burning FAQs
- Offering more loyalty programs.
Do you know: Offering excellent post-sale customer service can lead to positive word-of-mouth marketing and increased customer loyalty?
Why? Because repeat customers have been measured to spend an average of 67% more than new customers (as per the above statistical report).
Ok, now that you must have figured out which areas/categories you need to work on to fix your sales, here are our top 2 recommendations of apps you must install.
Please note: These recommendations are just our suggestions based on Google ratings, popular demand, and the majority of customers’ preferences. We don’t want to overwhelm you with a lot of options. We’re suggesting the top 2 apps that you can use without spending too much time on research.
But you can conduct your separate research and check which is the best app for your store.🙂
Top 2 Shopify Apps to Fix Your Store’s Sales by Sourcing the Right Products
Spocket
Spocket is a dropshipping app that enables online store owners to find and sell high-quality, ethically-sourced products from US and EU suppliers. It offers a range of educational resources to help store owners succeed in their eCommerce journey.
Why choose Spocket to fix your store’s Q1 sales?
- Focus on high-quality, ethically-sourced products.
- Fast shipping times, with many products shipping from the US and Europe.
- Custom branding options are available, including branded invoicing and packaging.
Modalyst
Modalyst is also a dropshipping app that can be integrated with Shopify, making it easier for online store owners to find and sell products without holding inventory.
Why choose Modalyst to fix your store’s Q1 sales?
- Real-time inventory updates and automatic order fulfillment.
- Automatic order fulfillment, saving you time and effort.
- Product customization, including the ability to add your own branding.
✅ Pro-tip for making the most of your existing products: Improve your product descriptions.
Make sure your product descriptions are detailed and informative. Include high-quality images and videos to showcase your products. Use customer reviews and ratings to build trust with potential buyers.
Top 2 Shopify Apps to Fix Your Store’s Sales by Selling on Other Platforms
Apart from selling on other platforms like Amazon, eBay, and Etsy, here are 2 apps you must install (or at least consider) if you want to upsell your products.
Bold Subscriptions
Bold Subscriptions is a subscription management app for Shopify that allows you to offer subscription-based products and services to your customers. With it, you can create and manage different types of subscription plans, including recurring, pre-paid, and build-your-own-box subscriptions.
Why choose Bold Subscriptions to improve your store’s Q1 sales?
- Access subscription analytics, flexible billing options, and customizable checkout experiences.
- Customize your checkout experience for subscription customers.
- Streamline the management of your subscriptions, automated billing, and payment processing.
Zipify Pages
Zipify Pages is a landing page builder that allows you to create highly effective landing pages and sales funnels for your Shopify store.
Why choose Zipify Pages to improve your store’s Q1 sales?
- Create landing pages and sales funnels that are optimized for conversions
- A range of pre-built templates and conversion-focused elements, such as countdown timers, social proof elements, and exit-intent popups.
- Customization options such as fonts, colors, and layouts, for a unique and professional-looking landing page that matches your brand.
✅ Pro tip: Analyze your traffic sources: Use Google Analytics or Shopify’s built-in analytics to identify where your traffic is coming from. Are you getting traffic from social media, search engines, or email campaigns? Once you know where your traffic is coming from, you can focus on improving those channels.
Top 2 Shopify Apps to Fix Your Store’s Sales with Better Store Management
Loox
Loox is a product review app that allows customers to share photos and reviews of the products they have purchased, which can help build trust and credibility with potential customers.
Why choose Loox to improve your store’s Q1 sales?
- Boosting social proof by seeing real-life images and reviews from other customers builds trust and confidence in potential buyers, leading to increased conversions and sales.
- With Loox’s automatic review request emails, customers are reminded to leave a review after making a purchase, which can encourage them to return to the store for future purchases.
- Loox’s photo galleries and social proof notifications help increase customer engagement and create a sense of community around the brand, leading to increased loyalty and advocacy.
Shogun
Shogun is a page builder app that allows store owners to create custom pages and landing pages without the need for coding or design skills. It offers a drag-and-drop interface, customizable templates, and integration with popular apps such as Shopify and Google Analytics
Why choose Shogun to improve your store’s Q1 sales?
- Create custom pages that showcase products, highlight promotions, or provide helpful information for a more engaging and memorable shopping experience.
- Shogun’s integration with Google Analytics and other SEO tools can help improve the store’s visibility in search engine results, leading to increased traffic and sales.
- Custom landing pages for specific campaigns or promotions to better target their marketing efforts and improve conversion rates.
✅ Here’s a tip: Optimize your website for conversions. Make sure your website is easy to navigate and has clear CTAs. Use high-quality images and videos to showcase your products. Use customer reviews and ratings to build trust with potential buyers.
Top 4 Shopify Apps to Fix Your Store’s Sales by Marketing Effectively
Omnisend
Omnisend is an omnichannel marketing automation platform that allows store owners to create targeted campaigns across email, SMS, push notifications, and other channels. It offers features such as email capture forms, segmentation, and automated workflows. Omnisend can help improve sales by:
Why choose Omnisend to improve your store’s Q1 sales?
- By using targeted messaging and personalized content across multiple channels, Omnisend can help increase customer engagement and retention, leading to topline revenue.
- With its automation workflows and integrations, Omnisend saves time and effort in managing its marketing campaigns.
- Improving conversion rates by using targeted messaging and offers based on customer behavior and preferences.
Klaviyo
Klaviyo offers similar features to Omnisend, such as email capture forms, segmentation, and automation workflows. However, Klaviyo also offers advanced features such as predictive analytics and integrations with popular eCommerce platforms.
Why choose Klaviyo to skyrocket your store’s Q1 sales?
- Klaviyo’s advanced analytics and segmentation capabilities can help store owners create more effective email campaigns that drive engagement and sales.
- With its predictive analytics and integrations with popular eCommerce platforms, Klaviyo improves the CLV to upsell and cross-sell to existing customers.
✅ Pro tip: How to make the most of your existing offers with limited marketing budgets? Offer promotions and discounts. Consider running promotions or offering discounts to incentivize purchases.
Privy
Privy is a conversion optimization app that creates pop-ups, banners, and other on-site messaging to encourage visitors to take specific actions, such as subscribing to a newsletter or making a purchase.
Why choose Privy to skyrocket your store’s Q1 sales?
- By using targeted messaging and offers based on customer behavior and preferences, Privy improves conversion rates and boosts sales.
- With its exit intent pop-ups and abandoned cart recovery campaigns, Privy recovers lost sales and reduces cart abandonment rates.
- Privy’s on-site messaging creates a more engaging and personalized shopping experience for visitors, leading to increased loyalty and advocacy.
Referral Candy
Referral Candy is a referral marketing app that allows store owners to create referral programs to incentivize customers to refer their friends and family to the store.
Why choose Referral Candy to skyrocket your store’s Q1 sales?
- Acquire new customers at a lower cost than traditional advertising or marketing efforts.
- Identify loyal and engaged customers who are more likely to make repeat purchases and have a higher lifetime value.
- Create a sense of community around their brand, leading to increased loyalty and advocacy from customers.
Pro tip: Focus on customer service. Make sure you provide excellent customer service. Respond to customer inquiries promptly and professionally. Consider offering a money-back guarantee or a hassle-free return policy to build trust with potential buyers. 💹
Top 4 Shopify Apps to Fix Your Store’s Sales with Real Support
Here are the top 4 Shopify apps to fix your store’s sales that will help you build a loyal customer base, increase retention and offer better services:
Gorgias
Gorgias is a customer support and helpdesk app that integrates with Shopify. It allows you to manage all of your customer inquiries and support tickets from a single dashboard. Fast and effective customer service on the go!
Why choose Gorgias to improve your store management which will improve your Q2 goals?
- Streamlines your customer support process and responds to inquiries quickly.
- Provides automated responses and workflows, which can save you time and free up resources for other tasks.
- Omnichannel presence as it integrates with a range of other tools, including social media platforms and chatbots.
Yotpo
Yotpo is a customer review and rating app that allows you to collect and showcase user-generated content on your Shopify store. It can help you build social proof and trust with your customers, which can lead to increased sales and conversions.
3 reasons to consider Yotpo to fix your Q2 sales:
- Encourages customers to leave reviews and ratings without bombarding or irritating them.
- Provides a range of review display options, including star ratings and customer photos. This increases the visibility and credibility of your reviews.
- Incentivize customers to make repeat purchases with a range of other features, such as referral programs and loyalty rewards.
LoyaltyLion
LoyaltyLion is a loyalty program app that allows you to create and manage a loyalty program for your Shopify store. Like the apps mentioned above, it also increases customer retention and repeat purchases.
3 reasons to consider LoyaltyLion to increase Q2 sales:
- Incentivize customers with a range of loyalty program options, like points-based rewards and VIP tiers to increase their loyalty to your brand.
- Customization as you like to have a unique and engaging loyalty program.
- Seamless integration with a range of other marketing tools.
Help Scout
Help Scout is a customer support and helpdesk app. It manages all of your customer inquiries and supports tickets from a single dashboard. Increased customer satisfaction is guaranteed.
3 reasons to install Help Scout to increase Q2 sales:
- Provides a shared inbox that allows your team to collaborate and respond to customer inquiries quickly.
- Its canned responses save time and improve workflows.
- An omnichannel customer experience that’s integrated with chatbots and marketing platforms.
Get Your Shopify Store’s Sales Back on Track for 2023 & Beyond!
We hope you have taken thorough notes on finding the root cause of why your Q1 2023 went down. Analyze which of these apps you should install to skyrocket your sales in this and the coming quarters of 2023.
You’ve got this. 🌱
If you have any questions, please drop them below & we’ll try our best to answer them.
