Best Free WooCommerce Themes – 2018

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Last updated - May 10, 2018

eCommerce is growing at a rapid pace in all parts of the world. WordPress and WooCommerce continue to play an important role in popularizing eCommerce with cost-effective and flexible solutions. More than 28% of all online stores in the world are powered by WooCommerce. Interestingly, eCommerce tools are getting updated regularly, and there are new players in the market every other day. So, you need to make sure that your store features the latest design and tolls. This article presents to you a list of the best free WooCommerce themes for 2018. As a WooCommerce store owner, you should also understand how the right theme can contribute to the success of your store.

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The Storefront is arguably one of the best free options that you can get for your WooCommerce store when you start out. It is quite flexible and intuitive and offers the best integration with WooCommerce. The flawless integration with WooCommerce ensures that you won’t face any conflicts with other plugins. It checks all the right boxes required for a modern theme such as responsive layout, SEO friendliness, flexibility, etc. Moreover, you can easily customize Storefront to suit your product range and brand identity. Here is an article that will guide you in creating a Storefront child theme.

Storefront is a clear winner when it comes to WooCommerce integration.

WooCommerce has kept Storefront really light by keeping it free of any shortcodes, sliders and page builders. And, if you want any of these features, you can easily integrate a compatible option in the market.

Download Storefront.


Based on Bootstrap, this is a perfect theme for your WooCommerce store. It has all the features needed for a good WooCommerce theme.

The home page design of ShopIsle is definitely stunning.

Here is a quick look at the features of ShopIsle:

  • Hassle-free WooCommerce integration – Great integration with WooCommerce to ensure that your site users will find a catchy, modern design, and the best experience.
  • Responsive design – Being responsive is one of the fundamental requirements of any eCommerce theme. ShopIsle makes sure all your store visitors get the best experience, irrespective of the device they are signing in from.
  • User-friendly theme panel – You can customize your store the way you want it with the easy to use theme panel of ShopIsle
  • Contact Form 7 – The theme has integrated Contact Form 7 with it. So, your site visitors can easily be in touch with you.

Download ShopIsle.

Azera Shop

This is another bootstrap based theme that is quite popular in the WordPress theme directory. The theme is a great choice if you are building a one page online store. It is perfect for small businesses or blogs that are looking for a simple yet modern design. Here is a quick look at the features.

  • WooCommerce compatibility – The theme has ensured a great integration with WooCommerce. As a result, you can set it up with minimal steps.
  • Responsive design – An essential requirement of a modern eCommerce theme is to be responsive. Azera Shop ensures that you face no difficulties in this regard.
  • Advanced theme options – You can easily customize your site according to your preferences using this theme. Azera Shop has great range of color choices to satisfy varied sensibilities.
  • Great design – Azera Shop is a great theme that offers a simple and clutter-free design to your WooCommerce store.
  • Testimonial section – Offers an option to display customer testimonials on your site. This can be a good option for better customer experience.
  • Engage customers with blog – The blog layout helps you open a communication channel for better customer engagement.

Download Azera Shop.


Orfeo is a versatile theme that can be used for all kinds of business sites. From restaurants to fashion sites, you can use to set up a stylish and modern website. The one-page design, clean appearance, widget footer, etc., are some of the outstanding features of this popular theme. Orfeo is a responsive WordPress theme that also has newsletter integration. Moreover, it has perfect integration with WooCommerce and supports translation. It is also SEO friendly and ensures great loading speed for your pages.

The fast setting up process and great customization features become the icing on the cake for this excellent theme.

Download Orfeo.


eStore is a responsive and completely customizable theme suitable for your WooCommerce store. In addition, it is compatible with many popular plugins such as YITH Wishlist. In fact, eStore is a theme that will contribute a lot in attracting and retaining more customers on your store. eStore ensures a perfect integration with WooCommerce, and you can set it up within no time. The theme offers great flexibility with colors, as you can color code your categories with colors of your choice.

Moreover, you can create a collection of products from different categories to be displayed on your site. Also, you will find more than 10 widget areas and over 12 custom widgets with this theme. The eStore theme is translation ready and SEO friendly too. It is optimized for speed and ensures great loading speed for all your pages. The extensive documentation and dependable support should help you in case you face any difficulties with the theme.

Download eStore.


Multiple pre-designed demos and a responsive layout make this theme a favorite of many WooCommerce store owners. It is flexible and offers a plethora of features to set up a great eCommerce site. It comes loaded with SiteOrigin Page Builder, that has an easy to use drag and drop interface. You will also get the flash toolkit plugin that will help you enhance the features of the theme. The theme comes with multiple widget areas that give you more room for design enhancements. More than 18 custom widgets would give you ample options to try out different layouts.

Flash presents a clean and tidy layout

Moreover, the theme come s with multiple color options, so that you can make your store as colorful as you want. Without saying, the theme is translation ready and has good SEO compatibility.

Download Flash.


TheShop is a simple, but very functional WooCommerce theme that you can make full use of. Custom front page, dual menus, multiple font and color options, etc., are among the highlights of features. It is pretty easy to set up – even without any coding knowledge, you can configure it with the help of tutorial videos. You will find the two-page layout, one for the homepage, and another one for full-width pages. The theme offers great features to customize the colors to suit your needs. In addition, you will get access to over 600 Google fonts.

Moreover, TheShop supports multiple browsers and has regular updates and bug fixes. The ease of use and attractive design make it stand out among other similar options.

Download TheShop.


Bellini is a great theme that’ll help you set up a beautiful WooCommerce store. It is fast, light and easy to customize. The advanced SEO features of this theme would ensure that your site always stays visible to search engines. You can set it up in a matter of minutes, as the demo import requires just a single click. Perfect integration with WooCommerce ensures that you won’t find any hassles related to compatibility.

Bellini is a great free WooCommerce theme that has an attractive design and customization features.

If you are comfortable with WordPress customizer, you will find it especially easy to customize with this one. In addition, you will get real-time preview as well. Moreover, Bellini is compatible with several of the popular page builder plugins available in the market.

Download Bellini.

eCommerce Market

This is a great theme suitable to set up an eCommerce marketplace. Read more about the strategies that would help you set up a great marketplace here. The theme has a responsive layout, and has features that enable easy navigation. Another preferred attribute of this theme is the large range of options for customization. The theme is optimized for speed and makes sure it takes care of your SEO needs.

Download eCommerce Market.


StoreOne is a multipurpose WooCommerce theme that you can use to set up a successful store. Based on the Bootstrap framework, it has a responsive layout suitable for all devices. It is SEO friendly and optimized for speed, so you don’t have to face any hassles regarding the visibility of your site. Some of the useful features of this theme include the customizable homepage, slider, social media integration, blog layout, etc. Three choices in page layout give you more scope in customization. And, extensive documentation will provide with any help that you need while setting up this theme.

Download StoreOne.

How themes help with a successful eCommerce store?

As you already know it, themes play an important role in the success of any eCommerce business. Here is a look at some of the facets of a theme that can influence your online store’s power to attract and retain customers.


Aesthetics plays a major role in the minds of users, from the time they first land on your site itself. You need to be perfectly aware of the power of this aspect to attract customers. Your site should invariably emanate a sense of modernism and quality without diverting focus away from the products. Also, your site’s look and feel should complement the nature of the products that you are selling. For example, the aesthetics of a fashion store would be surely different from that of an electronics store.

Ability to adapt to change

eCommerce is all about flexibility and your success depends a lot on how quickly you can adapt to evolving requirements. That is where multipurpose themes with several customization options become useful. The latest eCommerce platforms and tools are regularly getting updates, and if your theme is not keeping up to that you might land in trouble. Moreover, if you are diversifying your product range, the theme options should have enough scope to alter the design language. Changing your focus in terms of products might also mean a change in your user base. And if you need to make necessary adjustments to suit a different audience, your theme should be able to adapt.

Responsive design

In the changing landscape of business, mobile commerce is one of the most prospective opportunity. Studies have pointed out that the upcoming generation is widely preferring mobile transactions. Having a responsive layout in your theme makes a lot of difference in this aspect. Basically, whatever changes you make to your site’s design and layout should reflect appropriately on all devices and resolutions.

Multiple browser support

Similar to the case where users browse from different devices, there are also several browsers that your users would prefer. Not having support for a particular browser would mean that you are losing out on potential customers who are using that browser. You need to ensure that the theme you are choosing supports multiple browsers.

Ready for translation

This is especially important if your business model has a focus on multiple international markets. In such a scenario, you need to ensure that your site is ready for translations. Most of the popular themes that we have discussed in this article make sure that is compatible to WPML. You might also need to pay attention to languages using the right-to-left flow of the script. By ensuring the support for translations, you can ensure that you are not losing out on potential customers due to language barriers.


When you are planning to set up an eCommerce store with WordPress and WooCommerce, one of the first concerns would be to get a suitable theme. Thankfully, there are numerous options in the community to find one that is appropriate for your products and customers. However, experts advise doing a thorough research on your market before identifying the best theme for your site. Several factors like responsiveness, customization options, translation readiness, flexibility, etc., can influence the success of your store. Once you are convinced on the facets you are looking for in a theme, you can search the WordPress theme directory for a great option. This article has provided you a list that includes some of the best free WooCommerce themes currently in the market.

Read about some of the best WordPress eCommerce themes for 2018 here.