No matter what type of business you’re running, one of your main goals is to get your company to appear at the top of the first page of Google search results. After all, exposure is one of the most critical factors for any business. Whether you run a traditional shop or are all about eCommerce, it doesn’t really make a difference. However, it’s not always an easy task to get your WordPress website indexed by Google. It will require both backend work on your website and efforts from your marketing team to ensure this happens. But don’t worry – you have us to help you. This article will let you know how to increase the likelihood that Google search crawlers will visit and index your WordPress website.
Simple tips to get your WordPress website indexed by Google
First, let’s acquire a better understanding of what indexing is before we dive into the specifics of how to allow Google to crawl and index your WordPress site. So what exactly is indexing? A search engine like Google is more of a database, a comprehensive index that lists web pages on the internet.
When a search engine indexes a website, the process involves digging deeper to collect additional information about the website. To accomplish this, it uses bots, spiders, and crawlers to search the entirety of the website. Some search areas include the meta tags, XML sitemap,.htaccess, and robot.txt, amongst others.
So here’s what you should do for your WordPress website to be recognized and indexed by Google.
Create a Sitemap
An XML Sitemap is one of the best ways to present your website to search bots because it allows them to comprehend how the pages on your website are laid up and connected. In addition, it provides the directions that search bots need to follow to crawl your content more efficiently and effectively.
One of the best parts about using WordPress is that it allows you to generate an XML Sitemap effortlessly. Major SEO plugins come with an XML Sitemap creation feature. Alternatively, you can use one of the various sitemap plugins developed specifically for this function. Do keep in mind that this might not have a substantial impact on Google noticing your website. However, it can significantly boost your website’s ranking in the search engine results.
Publish optimized and relevant content
The vast majority of websites include a blog where the company will publish their observations and ideas regarding the industry in which they operate. The key is creating content that appeals to your readers and the crawlers. When it comes to your readers, the main thing to pay attention to is creating engaging and interesting content. On the other hand, you’ll also have to focus on relevancy as that’s the best way to appeal to crawlers.
Therefore, thoroughly think about how the content of your blog connects to your niche. Also, you want to incorporate relevant keywords into the titles, content, and URLs of your blog posts. However, do keep in mind that overusing keywords is frowned upon. This doesn’t mean you should stop using them but rather explore ways to use them in the best ways. This will surely help your WordPress website get indexed in the appropriate sections of Google. For instance, if you research tips for ranking on Google’s featured snippets, you’ll have an even bigger chance to drive traffic to your website.
Create quality backlinks
Backlinks (inbound links) are links that direct site visitors to your domain. You have various options available to you when it comes to creating backlinks. However, the most effective marketing strategies are
- Another website or blog writes about your company’s services or goods
- A website or blog references your content in their writing
- You write guest posts for other blogs
Backlinks are extremely valuable since they help you speed up Google indexing and rank well on search engine results pages even if you do not send Google your website’s Sitemaps. The number and quality of backlinks pointing to your website are two of the most critical variables contributing to its indexing and ranking position. So by constructing contextual backlinks, you’ll increase your website rating in organic search results and speed up the indexing process.
Use a reliable hosting platform to get your WordPress website indexed by Google
Google crawlers will evaluate your website to decide if it’s up to their standards and whether or not it should appear on the first page of their search results. The bots will note any red flags, such as when your website loses its connection to the server, has painfully sluggish load times, or experiences issues frequently.
If you choose professionally managed WordPress hosting, they will ensure that everything behind the scenes of your website is functioning smoothly and effectively. When the crawlers finally reach your page, they will have a favorable impression of your website because of its consistency and dependability.
Take advantage of Google analytics
You can monitor the real-time statistics of your website efficiently and effectively by using Google Analytics. Using this convenient tool, you can view helpful information—for example, your unique page visits, bounce rate, links, and so much more. The best part is that there are plenty of Google Analytics plugins for WordPress to choose from!
Caption: Using Google Analytics will help you get your WordPress website indexed by Google.
Alt-tag: Photo of website metrics represented in numbers and charts on Google Analytics
Plus, when you sign up for Google Analytics, you inform Google that you have a website. You also invite them to scan your site because it contains valuable content. In a nutshell, using Google Analytics will motivate the crawlers to visit your site more rapidly, resulting in speedier indexing of your content.
The bottom line
As you can see, if you get your WordPress website indexed by Google, you’ll benefit in many ways. Besides allowing your target audience to locate your website easily, you’ll also improve your website rating on SERPs. Therefore, try out our tips, and you can rest assured that your website will receive organic traffic, which will ultimately result in conversions and sales. What more could a business owner want?