The ratio of unique clicks to unique opens, or click-to-open rate (CTOR), is compared. The effectiveness of the email’s message, design, and substance is measured by this score, which also shows whether the receiver was sufficiently piqued to act.
The ratio of unique clicks to unique opens, or click-to-open rate (CTOR), is compared. The effectiveness of the email’s message, design, and substance is measured by this score, which also shows whether the receiver was sufficiently piqued to act.
