How to Add Product Personalization to Your Shopify Store (The Easy Way)?

Last updated - October 24, 2024

Engravings and flaunting that quote from your favorite TV show on your coffee mug or T-shirt is the new wave when it comes to products. This is called product personalization; and in the trend of gifting yourself and your close ones.

Shopify is one of the most accessed website builder platforms with the ease that it portrays to its users. As product personalization gains traction, Shopify also offers the business owners to incorporate the same into their venture as well.

Product personalization can be engraving, adding an extra text box, print-on-demand, etc.

This blog tries to elaborate on the different features offered by Shopify with respect to personalization on your business store.

Table of Contents

Why is it Important to Add Product Personalization to your Shopify Store?

If your store aims to align with the needs and preferences of the customers, then bringing in personalization to products is necessary. Many benefits come along with adding personalization to your Shopify store. Let’s look into them:

Improving User Satisfaction

Along with providing the customers with good quality products, it will enhance the user experience by letting them experiment with their different likes. Giving them the option to add something personal from their end to your products can help in bringing revisits to your Shopify store. Product personalization is nothing but trying to encourage recommendations and requests from the customer end.

Better Conversion Rates

When customers know that their choices and preferences are respected, they tend to come back and make more personalized requests. Product personalization can give an edge to sales and even boost them.

Competitive Advantage

Bringing in product personalization can help with competition comparison with other online stores. The ease of adding personalization to the products in your Shopify store makes all the more reason to choose Shopify as your online store platform.

Data Collection

Personalization of products can bring in a better understanding of the kind of customers that make purchases in your store. When you get an insight into such data you can figure out and bring in more that matches the customer’s best interests. So adding in personalization can help with getting enough data to transform your store.

How to Add Personalization to your Shopify Store?

How to Add Product Variants on Shopify?

Click on the product tab and move down to the section “Variants”.

The section Variants, helps you add different specifications like size, color, fabric, age group, etc.

Choose the ones right for your product, here I have selected size and color as the variants.

Then click on “Save“

How to Add Personalization Box in your Shopify Store?

In Shopify, you can create a personalization box for customers to jot down their specific thoughts on the product.

To get started with the personalized box on the product page, you have to get the code at Shopify UI Elements Generator.

Under the type of form field, You can select Text-Long. Add in the title which you want the form field to have. You can uncheck the “Show at the Checkbox” box if you don’t want your thoughts to be seen there.
You can preview your personalized text box on the right of the window.
From the below box, Copy the code to the clipboard.
Next, go to your Shopify store, and then select the “theme”.

Click on the three dots near the “Customize” button and Click on “Edit Code”.
In the next window, under Sections, choose “main-product. liquid.” Add the Code we copied to the end and save it.

Once that’s done, You can click on “Preview”.

How to Add Product Personalization through Engraving?

Engraving is where the name or logo is etched into the product. Let’s see how it is possible through the Shopify store:

Go to Themes Settings > Customize

Choose the default product, Then click on “Product Information”> Add Block> Custom Liquid

You can add the code below to the custom liquid tab and Preview.

<label for=”engraving” class=”form__label”>Engraving :</label>

<div class=”field”>

<textarea id=”engraving” class=”text-area field__input” placeholder=”engraving ” name=”properties[engraving ]”form=”product-form-{{ section.id }}”></textarea>

</div>

Plugins for Product Personalization with Shopify

Here’s a list of plugins that help with product personalization in Shopify:

Final Wrap

Product personalization is one way where businesses can create an upper hand over their competitors. Personalization of products can help make online stores stand out and garner better attention from customers.

FAQs

What does product personalization mean?

Product personalization is a way in which businesses individualize products according to the needs of a customer. Personalization is like print-on-demand shirts, engravings, etc.

What does a personalized box signify in the Shopify store?

By using the personalized text box, you can understand the pulse of the customers and evaluate their thoughts to enhance the business.

What is the purpose of personalization of products?

The main purpose of adding personalization of products is to give businesses a competitive edge and to get the attention of customers.

How do Shopify plugins help with the personalization of products?

Using personalization plugins in Shopify helps with handling the process with ease and there are also additional features that help make the online store a standout.