A generic email ID never poses a problem if the communication is personal. A custom email domain name becomes a prerequisite if the communication is between businesses.
Custom email domain names can help an organization’s recognition, integrity, and search engine authority.
Here in this blog, let’s understand the importance and a step-by-step guide on how to create your custom email domain name.
Importance of Custom Email Domain Name
Custom email domain name brings in a lot of advantages to your business, unlike random domain name which has no relation to your brand. Let’s look into why a custom email domain name is important for your business:
- Brand Identity: The email domain name serves as an identification for the business and the brand. Every time you send a mail, your brand name is out front thus giving maximum exposure to your brand.
- Credibility: Random email domain names can create trust issues in the minds of customers. Custom email domain name reinforces the integrity and authority of the brand.
- Brings in Consistency: When all of your organization follows the same email domain name, it will bring consistency to your business communication.
- Cost-Effective Branding Tool: Inducing your business name into your email can help bring in an inexpensive form of branding and marketing.
Step-by-Step Guide on Creating a Custom Domain Name
Choose a Domain Name and Registrar
The ideal pick of a domain name will be either exact or that closely resembles the business or brand name. You can choose your domain name from portals like NameCheap, GoDaddy, etc.
It will be good to follow certain tips to create a valid, short, and memorable domain for your customers.
Purchase the Domain
Once you land on the domain name, go ahead and purchase it. Sometimes you can come across the issue where”.com” is not available, in that case, you can go for others like “.net, .tech, etc.
If the name is already taken, you can find who owns the domain name and try purchasing it from them.
Choosing a Hosting Provider with Email Support
Email hosting provider stores the data in a remote server. Through the hosting provider, you can set up emails for the entire organization.
When choosing an email hosting provider, consider factors like reliability, scalability, customer support, security, and affordability.
There are many options out there like Zoho Mail, IONOS, Google Workspace, etc. You can further refer to “How to Create a Professional Business Email Address for Free?” to learn more about this context.
DNS Configuration
DNS stands for Domain Name System.
Once you have chosen the email hosting provider, you need to connect the domain to their servers. When the records are set up, the email hosting provider checks whether you own the domain name.
The first step is to add a TXT-type record with a specific value. The second step is to add a mail exchange record from MX to point the email host to your servers.
It can also be A records, CName records, and SPF/DKIM records. In this SPF/DKIM records are mostly to keep the security of the mails intact and to ensure that nobody will be able to pretend to send emails from your domain.
Let’s take Zoho Mail as an example and use the TXT record method to enter the credentials and connect the servers.
- Go to the Domain Registrar Page in Zoho and choose the TXT record method
Courtesy: Zoho Mail
- This will allow you to connect your domain to your email hosting provider.
- Navigate to the DNS record page.
- To add a TXT record, locate the option to add a TXT record, and then click Add.
- Next, you will be required to add information on host and value fields.
- The host field can either be left blank or you can enter the domain name.
- Copy the unique value from Zoho’s Domain setup page and paste it into the value field.
- Once done, Click Save.
Create your Email Address
Create the first user with your custom email domain name. Make sure to create unique emails for each department and employee.
As discussed before, it brings in consistency and is also a cheaper way to build branding.
Follow a structured approach and bring in a pattern while creating emails for different users.
Test your Email Address
Send and receive mail from your new email address and make sure there are no glitches.
Mistakes to Avoid When Setting Up Your Email Domain
- Using highly complicated domain names.
- Forgetting security measures.
- Ignoring regular backups.
- Not giving importance to mobile compatibility.
Conclusion
Creating a custom email domain name is the first step to enhancing your brand identity and regularity in business communication. Follow this guide to get a beginner’s understanding of the setup of email domain names.
FAQs
- Can I create a custom email domain name for free?
Most of the plans that provide custom domain names are paid.
- What are the different security measures for a custom email domain?
Use SSL/TLS encryption, implement SPF, DKIM, and DMARC, and choose a hosting provider with robust security measures.
- Can I migrate an existing email address to a custom email domain?
Yes, most of the providers give the migration facility from existing email to custom domain.
- Do I need technical expertise to set up a custom email domain name?
Basic technical ideas will help. However, most hosting providers have user-friendly interfaces.
- Can we sync custom domain names on multiple devices?
Yes, we can sync it on different devices at the same time.
