Last updated - February 24, 2020
We all know how important it is for businesses to drive traffic to their sites, even if they aren’t doing internet sales, but knowing and doing are two different things. The internet is becoming an increasingly crowded space, and it’s getting harder and harder to draw in customers and make sure they’re clicking on your site rather than the fifty other links available to them.
If you’re struggling with this, here are a few tips which may get you going and boost the numbers you’re seeing. Make sure you try all the strategies to maximize their effectiveness.
1) Perfect Your Landing Page
If someone clicks on your site and sees a cluttered, confusing, or unprofessional page, they’re going to close it and jump to the next one without even thinking about it. You have a matter of seconds to interest a customer, so make that first page as good as it can possibly be.
2) Get Linking
Using links in your content, both internal and external links, is a great way to boost your website’s presence online. Make sure links are relevant as users won’t appreciate being directed off to random places, but use them to make sure people are actually seeing your content, and to add value to your website. Links can be a great way to back up information you’re offering if that’s relevant to your business.
Optimize your link for the search engines as well.
3) The Key Is In The Keywords
One of the most standard tools of SEO is keywords, but this isn’t about just choosing a few phrases and making sure they appear several times. You need to understand exactly what terms are most likely to be used so you can include these in your content and make sure it matches up with searches. Try to think about what words your users might put in which would relate to your content, and find ways to incorporate them as much as possible without sounding unnatural. Don’t put readers off by making your content clunky for the sake of keywords, but don’t forget how important they are.
You should also optimize your images, as that is one of the most important areas of any Magento, WooCommerce or Shopify site. Use a proper description for your images and never stuff it with keywords but rather add one or two that are very targeted. Make your alt tags clear, short and creative. Your image name should also be something interesting, rather than a few random numbers on an image.
4) Understand Your User
This might sound obvious, but if you don’t have a good understanding of your user and how they think and behave, you’re going to struggle to capture their attention or keep it. You won’t be able to come up with good keywords or engaging content if you don’t know who you’re targeting.
Try to profile your ideal user and get a clear picture of who they are and what their priorities are. You should have an age and financial demographic in mind, and often know whether they are going to be male and female. You’ll likely get plenty of people who don’t fit your demographic, but knowing your main target will help you tailor your content to suit them.
5) Go Mobile
Don’t neglect to make your site suitable for cell phones; more and more users are starting to access sites this way, and if yours doesn’t hold up, they’ll find other resources which do. Make sure your site works on cell phones, and make sure it works well. More than half of internet traffic is from mobile devices, so don’t skimp here; do your best to outshine your competition.
Getting and keeping traffic on your site isn’t easy, but if you follow these steps, you should see an increase in users, both new and regular. Remember how important it is to include good content and demonstrate the professional nature of your business through your online persona. Your brand is at stake, so make your website as good as it can be, and then use these tricks to make sure people see it.