Last updated - July 19, 2023
Whether you have been trying to grow your Shopify business using email marketing or your email marketing efforts are not bearing notable results, this is the right place for you.
Email marketing remains central to digital communication for businesses across the globe, with the number of global email users projected to exceed 4.6 billion by 2025.
Interestingly, the global email marketing revenue for the previous year was more than 7.5 billion U.S. dollars, and the figure is set to go past the 10 billion dollar mark by the end of 2023. Such figures are what every business owner wants to see. Not to mention, they reveal the highest ROI compared to other types of marketing.
If you are looking for a perfect time to get more serious with your Shopify email marketing, then that time is now. Below, we provide tips to help you improve your email marketing campaigns for Shopify.
Set Up a Welcome Email Series
With an average click-through rate of 16.05% and an average open rate of 68.59%, a welcome email series can no doubt help you drive serious engagement. It is a perfect way to create the best impression with your new subscribers. You can use the opportunity to give your brand story, talk about your best products, and even provide discounts to increase sales.
Two to three welcome email series are enough. Anything more than that can be spammy and scare off new subscribers. The key elements to include in your welcome emails are:
- Thank the subscriber and welcome them on board
- Inform them about what they should expect in future emails
- Let subscribers know how they can connect with you through social media or mobile apps
- Showcase the value of your products
Personalize Your Emails
Personalized promotional emails boost revenue and transaction rates six times higher than non-personalized emails. Your email recipients expect to receive relevant messages or content specifically tailored to their needs.
You can personalize your email marketing in three categories. The first is behavioral personalization, whereby you use the subscriber’s past interactions, website behavior, or purchases to create the email content.
Another option is demographic personalization which utilizes demographic information like gender, age, and location to inform recommendations. Besides that, you can use contextual personalization whereby you focus on where the customer is in their purchasing journey.
Include a Compelling Call to Action (CTA)
A call to action is basically telling your customers what to do next after reading your emails to achieve the goal. A compelling CTA should be clear, concise, and bold, with contrasting features to the rest of the email.
Most CTAs are buttons or hyperlinks with short text showing the next line of action. It can redirect your email recipients to your Shopify store or web page. The good thing with CTAs is that they make it easy to track your click-through rates, enabling you to monitor your conversions and email performance.
Automate Where Possible
Automated email campaigns for Shopify can be a perfect way to level up your email marketing strategy. Through automated emails, leads can engage with your brand even when you are asleep. You can automate your welcome email series, transactional emails, cart abandonment, and re-engagement campaigns.
Email marketing software will come in handy in this as it will enable you to save time while maintaining a cohesive brand identity. It will also provide you with email templates to use for your marketing and sales messages.
Keep Your Emails Simple and Brief
If you are still wondering how to sell on Shopify quickly, then you should keep your marketing emails simple, concise, and brief. In a single day, a person sends and receives an average of 121 business emails.
The email you share with your reader is just one among many. You can give it a better chance of being read by ensuring the email is brief and straight to the point. Additionally, avoid big grammar, ambiguous words, phrases, and acronyms that might require interpretations to comprehend.
Conduct Split Testing
Also known as A/B testing, split testing is a marketing strategy that involves dividing your subscribers into two or more groups and sharing with them different variations of an email element to test efficiency and effectiveness.
For instance, your split test can focus on the efficiency of two CTA buttons with varying font color, size, and text. The goal is to identify the best email element variation with the greatest return on investment.
Segment Your Audience
Through segmentation, you will easily personalize your emails as well as reward loyal subscribers. It helps you to offer exclusive experiences that make loyal customers feel valued by your brand.
Besides, it lowers the need to share broadcast messages with your entire email list. You can segment your audience based on their preferences and interests, shopping experience, and location.
Leverage Convincing Subject Lines
The first thing a customer sees upon receiving a mail is the subject line. Your headline should be convincing enough to make your recipients eager to open the email. A randomly selected headline can hurt your email marketing campaign even if your mail body is well crafted.
Consider creating clear and concise email headlines that give the reader a glimpse into what the email entails. For promotional emails, instill a sense of urgency by including the time remaining for the sales offer to end or limited stock. Besides that, avoid using excessive tags, emojis, and caps, as they may sound offensive.
Use a Valid Email Adress
Emails offer you a ground to solidify your relationship with readers. The email address type you use can positively or negatively impact that relationship. Avoid using a no-reply email address for your regular emails to subscribers. Keep in mind that your audience might want to reply to your emails or want to inquire something about your products.
However, certain instances call for a no-reply email address, such as in transactional or promotional emails like sending one-time codes, password resets, and shipping confirmations.
Optimize Your Email Marketing for Mobile
Since most people use desktop computers to draft and edit marketing emails, it is often easy to overlook how the email appears on mobile. With mobile customers accounting for 41.6% of email opens you need to test and check how your email renders on a mobile device before sending it. Your email marketing platform should have responsive design templates that adapt to various devices such as mobile, desktop, and tablet.
Final Thoughts
If done perfectly, Shopify email marketing can drive the highest return on investment. With these top strategies at hand, you can easily get started and make your email marketing campaigns a complete success.
