Last updated - May 24, 2022
Hey! What will your brand look like if Kylie Jenner advertises your products?
“The Brand of Riches”, “Best Quality Brand”, “Trustworthy and Must Buy” – will be your brand’s tags on social media platforms.
But why will these influencers advertise for you? How will you reach them? What are the platforms for influencers to promote your brand?
This article will answer all these questions to simplify and debunk your myths related to influencer marketing.
So, influencer marketing is a digital version of word-of-mouth marketing. These days influencers possess an abnormal power of affecting purchase decisions and the next trend for shoppers. You need to convince the influencers that your brand is the one they connect with.
Influencer marketing is ruling the digital marketing world with a market size of 42% y-o-y, which accounts for $13.8 Billion in 2021. As per the marketing experts, by the end of 2022, this figure will jump to $15 Billion.
But before we dive more into influencer marketing, you should watch out for your website’s SEO performance.
Test it on the Website SEO checker tool. Everything looks good; now, you are golden to pitch the site link to your target influencers.
Influencer marketing has vast branches with further twigs and leaves to explore through a comprehensive guide. But here, you will learn about the two important branches: Types of influencers and their Channels.
So, let’s start with types of influencers based on their followers:
Nano Influencers: 1K–10K Followers
If you are low on budget or you want deep local penetration of your product, Nano is your word. Also, if you want to launch or test your product in a new niche, this option is apt for you.
You should know the following Nano influencers features:
- Have 1K–10K followers on their social media channels
- Provide great engagement rates
- Very much vocal advocates of brands and products
- Maintain close relationships with their followers
- Take time to enhance their relationships with their followers
Micro Influencers: 10K–100K Followers
When you want to generate more specific leads for your business, micro-influencers will help you with that.
Your micro-influencers will have:
- 10K-100K followers on their social media channels
- Huge engagement rates
- Specialized in a particular niche
- Targeted audience
It will be easier for you to create specialized sponsorships with these influencers.
Macro influencers: 100K–1M followers
After you reach a stage where you want to increase awareness of your brand, services and products, Macron is your level.
Following are the traits of macro-influencers:
- 100K-1M followers on their social media platforms
- Huge audience with a wide reach
- Maybe stars, celebrities, vloggers, podcasters, etc.
You will probably have one disadvantage with them – a low engagement rate. But they help you reach diverse audiences and increase awareness of your brand at the macro level.
Mega Or Celebrity Influencers: 1M+ Followers
Now comes the big turkey.
Celebrities are your sellers when you have a large budget and want to run a brand campaign.
They have more than 1 million followers and are already big celebrities. So, your brand will have the biggest outreach in the audience.
Your audience will be very broad and will have a huge impact on your sales if your brand appeals across segments.
Now you know the broad classification of influencers network, but you need an influencer specific to your niche many times.
Let’s witness 5 top influencers’ niches to target for your brand:
Gamers
If your business is related to gadgets and technology, gamers are easy to target.
You can target them if you sell:
- Games
- Gadgets related to games like PC, Laptops, Headphones, etc.
- Review of tech products
- Gaming tutorials
These influencers will be caught live-streaming on platforms like Youtube and Twitch and garner millions of views for its exciting graphics and games.
They represent a targeted niche that can get you great results even if you sell clothes, vehicles, shoes, snacks, etc.
Apart from gaming networks, sports and fitness also incur millions of daily engagements.
Sports And Fitness
When your target is youth, sports and fitness enthusiasts, this is your category.
With sports influencers, you can focus on:
- Running
- Weight-training
- Gym gears
- Nutrition products
- Weight gain/ loss products
- Healthy lifestyle
….. And many more
They motivate the followers and viewers, which will also motivate them to buy your products. This creates a trust-and-follow type of culture within the audience.
You can also focus on Bloggers or vloggers to create authority for your product with information and context.
Bloggers Or Vloggers
Keeping your products visible for organic traffic on search engine results pages is also important.
Bloggers help you make that space as they have SEO as their weapon. They optimize their blogs with the latest SEO practices to rank high on SERPs. By that, I mean high-quality backlinks with huge organic traffic to your website with an intent to nearly buy the product.
With vloggers, you can target more engaging users as it directly puts ads for your website while the user interacts with the content.
Now it’s your choice to approach bloggers or vloggers, or both as per your budget and niche.
Talking about visuals, the best way to target your audience for photography businesses is through photographers.
Photographers
These influencers have a reach of micro to mega influencers networks.
They pick up a camera and related gadgets’ companies to test their lenses, cameras, etc., services and put reviews on their social media platforms. Their audience is not just limited to their network, but the unlimited network as, Who doesn’t love a professional, appealing picture!
Isn’t the picture eye captivating!
Another type of niche that captivates not just the eyes but also people’s curiosity is Beauty and fashion.
Beauty & Fashion
Though both are different niches, together, they create a better niche.
The beauty and fashion industries are some of the most profitable and demanding businesses. There are many big and small influencers targeting the niche, so with competition, your budget remains feasible.
So, if your brand is selling beauty products or fashionable clothes or anything related, these influencers will provide you with your customers.
But it is also important to know where and how you will find your influencers.
So, these are the types of channels your influencers will be seen at:
- YouTube
- Blogs
- Twitch
- Snapchat
And How? For that, you can follow these free influencers research tools:
- WebSignals
- Upfluence
- Aspire
- Influence.co
- Discover.ly
Finally, your influencer outreach begins now.
Conclusion
Despite the rise of influencers, influencer marketing still has a lot of gaps to cover in the marketing realm. It is, though, considered an important and trending marketing strategy.
With all this information, get started with your campaign today. You will take time and tackle errors and challenges for the same, but it shouldn’t stop you. And with time, you will become an example of influencer marketing: a solid marketing strategy to success.
So, did you find your influencers? How is your target audience responding to them? Let me know what challenges and roadblocks you face or overcome in this journey.
