As a website owner, knowing how to optimize content for search engines is of paramount importance. eCommerce stores, blogs, news websites, and all major websites need to be on top of their SEO game to grow organic traffic to stay relevant as well as to keep up with the growing competition. Keyword research and the right placement of relevant keywords go a long way in terms of search engine optimization.
Another usefulness of keyword research is finding low-volume keywords that are very specific and also have low competition. You can get targeted traffic with high user intent with these low-volume and low-competition keywords. Having established this, let us see some of the top keyword research tools you can use to find high-performing keywords for website owners in this article.
Semrush Keyword Overview Tool
Semrush is a big name in search engine optimization and for a good reason. They offer a comprehensive solution for your website’s SEO needs from domain overview, keyword analysis, content gap, traffic analysis and backlink analysis, and a complete SEO audit. Semrush Keyword Overview Tool is a part of their SEO solution and can be a reliable tool for keyword research. You can get the keyword difficulty, related keywords, cost of the keywords, and a keyword magic tool that shows a detailed result of questions associated with the keyword, variations, and common questions related to the keyword.
Google Keyword Planner
What better tool to find keywords to rank higher on search engines than the most popular search engine on the internet? Google’s Keyword Planner, a part of Google Ads helps you optimize your ad campaigns by providing keywords based on search volume, historical performance, cost estimates, and targeted keywords based on geographical location, language, and user devices. To sum up, the Keyword Planner of Google is a good addition to your website’s SEO campaigns and in advertising as well.
Keyword Explorer Ahrefs
Ahrefs is another popular SEO tool and has dedicated solutions for different aspects of search engine optimization. Ahrefs Keyword Explorer offers an estimate of the number of clicks and traffics the keyword generates, insights into given content for a particular keyword including the number of backlinks, as well as keyword difficulty. The Keyword Explorer tool also gives keyword suggestions based on your input by offering related words that you can use in your content.
Note that the Ahrefs Keyword Explorer tool is not free and you have to subscribe to Ahrefs, and you can check out if it is the right tool for you with the free trial period.
Moz Keyword Explorer
Moz Keyword Explorer is a powerful tool for finding keywords and is from the trusted SEO provider, Moz. It provides search results analysis of a given keyword including the difficulty, top ranking pages for the keyword with their backlink profiles as well as related keywords and topics relevant to the primary keyword given. You can also do competitive keyword analysis to find out the popular keywords used by your peers to stay ahead.
Another useful feature of Moz Keyword Explorer is the saved lists which enable you to create and maintain keyword lists for different campaigns.
Google Trends
As the name suggests, Google Trends shows you real-time data of popular search entries on Google both current and historical. Google Trends is a great place to find out what is trending in the niche you are interested in and you can filter based on geographical location, search category, and related topics and search queries. You can also compare similar keywords for their performance across time periods to choose the one that is better for your campaigns.
Overall, Google Trends is a useful tool for SEO as well as marketing professionals to find time-relevant keywords and topics for their website’s content and marketing campaigns.
Ubersuggest
Ubersuggest is a keyword research tool from the popular Digital Marketing agency Neil Patel Digital, and it provides comprehensive keyword as well as SEO solutions for website owners. You can make use of the tool to find out top-ranking keywords for your content and also filter based on location and language. Besides keyword research, Ubersuggest also offers content analysis such as meta tags and headers optimization as well as backlinks analysis. The tool can be an all-in-one solution for your SEO as well as keyword analysis.
QuestionDB
While QuestionDB is not particularly a keyword analysis tool, its question-finding approach can be used to find suitable keywords and questions that are popular in your niche. The tool claims to solve points that are not typically addressed by the popular keyword analysis tools by taking input from a broad keyword and providing questions related to the keyword that helps you create useful content for your audience. It is fully based on user-generated content and it makes it free of algorithm and search engine bias.
The user-intent-based, community-driven approach of QuestionDB makes it a valuable complementary tool to be used along with any traditional keyword research tool.
KWFinder
You can’t completely rely on high-ranking keywords for your SEO campaigns. The issue with high-ranking keywords is that the internet is saturated with them and so they are high difficulty keywords as well. This is a pain point KWFinder by Mangools is trying to solve by giving you long tail keywords that are more specific and have more user intent than the high-traffic keywords.
By combining the metrics of high search volume and low keyword difficulty, you can find the keywords that are low-hanging fruits in ranking higher in search results. This clever approach makes KWFinder a compelling addition to any keyword research campaign.
Serpstat
Serpstat is another all-in-one SEO tool that has a great keyword analysis tool in its arsenal of tools to help websites perform better in SERP. With a thorough keyword research tool that helps you find questions related to your keywords, related keywords, and a tree view of keyword distribution, Serpstat has all you want in a keyword research tool.
Besides these, Serpstat also rank tracking, site audit, content, and site audit as well as a content optimization tool, making it one of the most versatile tools in this list.
LongTailPro
LongTailPro is another tool that focuses on finding keywords that are more specific and user intent rich with low difficulty. You can also analyze your competitor’s high-performing keywords, analyze keywords for SERP performance, and keyword difficulty based on domain authority, traffic, and backlink profile. You can also group keywords based on common topics and this makes it easy for organizing your keyword research campaigns.
Staying up to date with search engine optimization is important for website owners and one of the basic parts of it is to regularly conduct keyword research and optimize your website content with suitable keywords, both high difficulty and low for the best results. The tools we have compiled in this article will help you achieve that with relative ease, so get started with moving your keyword game to the next level with the right tool.
If you have any queries or suggestions, let us know in the comments section.
