Last updated - June 23, 2022
Lead generation is an essential component of your marketing strategy. About 85 percent of B2B marketers consider it the biggest goal of their content marketing efforts.
However, the lead generation process is complicated and can take up a lot of time. Since there is no one-size-fits-all solution, you’ll need to invest a lot of time and effort into research. Sometimes, outsourced marketing and lead generation makes more sense.
Here are a few reasons why hiring a lead generation service may be a good idea.
Less Involvement On Your Part
When you have a team of marketing experts doing the work for you, there is no need to get involved. Your outsourced marketing team handles all day-to-day activities, ensuring that your team is on track to meet your KPIs.
In fact, all you have to do is let them know about your objectives and requirements. The outsourced marketing team will handle the rest. Since they have been in the market for a while, they have the know-how and experience to actualize different kinds of lead generation projects. They don’t need much supervision.
High ROI Through Outbound Lead Generation
Instead of waiting months to start reaping the rewards of your inbound strategy, you can get faster rewards through outbound lead generation. Outsourced lead generation services are great for hyper-targeting the leads your business needs. These leads do all the heavy lifting for you.
The cost of handling your own outbound lead generation strategy can be higher than outsourcing. The ROI May not be as high as with outsourced services.
Improve Your Inbound Campaigns
Your inbound and outbound campaigns may be different, but they complement each other. You can have one helping the other out. Outbound channels like email messages and phone calls can target inbound leads, translating to closed deals. In B2B lead generation, prospects in a sequence can come back around to your brand. Your outsource marketing team will help capture the leads.
Save Time
Time is a precious resource for all businesses. Saving it can translate to profits for your business. If you rely on cold calling, you may waste a lot of time and endure plenty of rejections. Outsource sales can save you a lot of time.
Instead of wasting your time looking through contact info and email addresses, you can spend it on the core operations of your business. The lead generation team looks through social networks, holds contacts, and creates specialized spreadsheets on your behalf. They can save you countless hours and improve the productivity of your team.
Increase Brand Exposure
People today are a lot savvier than ever. Potential customers know how to do product research before making purchases. However, strong brand awareness is still important. It is what sets you apart from the competition and promotes brand loyalty.
Outsourced lead generation teams are great for outbound messaging. They send out emails, make phone calls, and use other forms of communication to make your brand visible to prospects.
Save Money
The initial cost of hiring a lead generation service is high. However, it could save you money in the long run. With business, the biggest achievements typically result from working with others,
Spreading your lead generation effort between more agents translates to a better ROI. All the money you invest ultimately comes back to you. Working alone, a lot of your effort goes into chasing leads. All the other important aspects of successful marketing may fall through the cracks.
In addition to saving on labor costs, your provider is responsible for overhead costs like equipment procurement, office space rental, and the costs of recruiting. The costs may be small, but they add up over time and can drain your budget.
A Motivated Team
The process of lead generation is long, tiring, and inconvenient. Doing it over time could make your employees lose motivation and focus on the job. The quality of their work may deteriorate over time.
With a lead generation service on board, your team can focus on other tasks. Lead generation services also make it easy to scale your team as your needs change. They can recruit lots of candidates in a short time.
Better Quality Leads
If the quality of your current leads isn’t as good as you’d like, outsourcing could help. Since they are professionals, lead generation services take the time to build high-quality leads.
Quality leads have a high likelihood of converting into customers. They have a solid product fit, hence increasing customer retention and lifetime value.
Access to the Right Technologies
Your sales team needs computers, phones, and software to track leads and calls. Your business may not have the budget to get all of these technologies but your outsourced sales company does. With the latest technologies, your team can experiment with different scripts and get feedback fast.
Outsourced lead generation companies have all the technologies needed for the job. You can reap their benefits without incurring any additional costs.
Considerations Before Outsourcing Leads
Even though outsourcing your lead can be beneficial, you shouldn’t go into it blindly. The wrong lead generation service can cost a lot of money and bring you no rewards.
First, you need to check out review websites. Such sites offer comparison for different lead outsourcing companies. They can help you identify the most suitable one for your company needs.
Consider the size of your lead generation company. Can it provide you with the number of employees you need? Can it help scale your team if necessary?
Find out if the company has any experience with lead generation projects that are similar to yours. If they have never handled a similar project, they may not be your best choice. In addition, they must be able to create a solid plan to help attain your goals.
While the price is also important, you shouldn’t base your decision on it. Generally, you should get what you are paying for. If, for example, you find a company that is charging significantly lower than others, you must pay attention to its offering and processes. You don’t want to work with a company that is cutting corners.
Conclusion
Lead generation is an essential part of marketing. However, it can be very time-intensive. It can take a lot of time that would otherwise be invested into other marketing processes. Fortunately, you can outsource such work. You get to enjoy the benefits of having professionals on board while you focus on other aspects of the business. Outsourcing could improve the quality of your leads, save you money and time, and improve your employees’ morale.
