7 Reasons Why You Need a Multilingual Shopify Store

Perks of Having a Multilingual Shopify Store

When it comes to eCommerce, the world is your oyster. Customers are no longer limited to just one country or a specific set of languages when they’re buying. More than 50% of all online stores are now multilingual, allowing them to cater more efficiently to international shoppers.

If you’re looking to expand your operations and provide your products and services to customers internationally, you must make your Shopify store multilingual.

By doing this, you can reach more people. What’s more, your multilingual Shopify store can also help you improve conversions and increase sales on Shopify.

 Here’s our list of the top 7 benefits of having a multilingual Shopify store!

1. Reach a Global Audience

Reach International Customers With a Multilingual Shopify Store

If you want to be successful, you must understand your audience. If they’re English speakers, it makes sense to create an English-language-based catalog. If they speak Spanish, a Spanish-language version will likely be more popular with them.

Either way, they are more likely to feel comfortable enough to stay on your page and explore your products if they are able to understand the text on your Shopify store. If your store is multilingual, your international customers are more likely to stay on your page longer and potentially make a purchase.

Indeed, you can’t go wrong with reaching a global audience. 

2. Better SEO Results

When it comes to SEO, multilingual stores have some advantages over their single-language counterparts. The fact that you’re multilingual means that your Shopify store will have more keywords to target. This will help you get more traffic, thereby boosting your ranking. After all, if someone is looking for something in one language, chances are they’ll be looking for it in another language as well!

Being multilingual helps your store rank higher in search engines, like Google, that use machine translators and other methods to provide the best results for their users.

If you’re targeting a specific country, then it’s important that you translate your page titles, descriptions and meta tags into the relevant language. If possible, try to make sure that these translations are grammatically correct as well as culturally relevant.

These translations will help your pages rank higher on search engines like Google and Bing because they provide more precise results for users searching in different languages than from a single-language store with poor content optimization.

3. Customer Personalization

If you’re a store owner, then you know that the key to customer retention is customer satisfaction. You want to make sure your customers have a great experience every time they visit your store. And one way to do this is by personalizing their experience, giving them exactly what they need at the right time.

A multilingual Shopify store can help you do just that by allowing you to offer different language options depending on where your customers are coming from. If someone from France visits your site and wants to order in French, he or she can do so without having to worry about being confused by English. 

You can also personalize your store’s content for each visitor based on their regional preferences. You could show them products that are only available in their region or offer special deals that are only available to customers from their country.

Besides this, you can go a step further by creating localized landing pages for each language version of your website so that visitors from different regions will see content that is relevant to them. 

4. Improve Conversions While Reducing Bounce Rates

These days, customers expect an international shopping experience no matter where they’re located. According to research from Ahrefs, eCommerce stores with multilingual websites show a significantly higher conversion rate as compared to those with single-language websites.

This means that customers feel more comfortable ordering from your store if they can read it in their native language.

When someone visits your site but leaves without making a purchase, this is called a bounce or cart abandonment on Shopify. The lower your bounce rate is, the better because it means that people who visit your site actually want what it offers! Visitors with a preference for another language will leave your site quickly but having a multilingual website can actually reduce bounce rates. 

When they can view your site in their preferred language and get the information they need, they stick around and explore your site

5. Make a Professional Impression on International Shoppers

There are around 1.5 billion people in the world who speak English as a second language. This means that many of the people looking at your site will not be native English speakers, 

Therefore, it’s essential for your store to be multilingual in order to appeal to a larger target audience. It can give you an edge over other retailers and shows you care about the customer’s experience. 

Overall, a multilingual Shopify store helps you to expand your business and reach a wider audience, helping you leave a lasting impression on your customers, by showing them you care to make their shopping experience as comfortable and familiar as possible. 

6. More Local Payment Options

To run a successful multilingual Shopify store, it’s not just the language of your website that has to be localized. Local payment options are essential to make sure that your customers can pay with the currency they’re familiar with.

With Shopify, you can list all the available payment methods in each language on your website. This makes it so that if someone wants to pay with their local currency, they are able to do so by choosing their preferred language.

For example, if someone wants to pay with their local currency in Spain, they will be able to do so by choosing Spanish as their preferred language. Then when they go through the checkout process and choose their preferred payment method, the prices will automatically show up in euros instead of dollars or pounds.

This way, you are able to have a global presence and target new customers who would otherwise not have known about your products or brand.

7. More Comprehensive Customer Service Options

When a shop offers multilingual support, multilingual customer service is important so it is more accessible to customers. This allows you to offer a wider range of services to a larger number of people in different parts of the world.

It’s not just about making your store visible to a wider audience, but also about providing better customer service. If someone has a problem with their order or wants to return something, being able to do it in a familiar language will make a good impression. 

Conclusion

The benefits of having a multilingual Shopify store can be seen in the business it generates, the customers you can attract, and your ability to reach new markets. It can help you gain more international customers, increase your revenue and substantially grow your business online.

Besides this, having a multilingual store also helps you optimize your SEO to rank higher on Google.

If you have been wondering about creating a multilingual Shopify store, we hope this article has been helpful to you.

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