How to Optimize Your eCommerce Store for Voice Search in 2024

Voice Search

Last updated - January 8, 2024

Do you know? 40% of adults utilize voice search every day.

As you may or may not know, voice search will make up half of all searches online and the number is only growing as time goes on.

Voice-powered search has inflated at a stupefying speed during the past few years.

If you haven’t been optimizing your eCommerce store for voice searches, this is the finest hour to shine the brightest among your competitors.

Because voice search is the FUTURE.

So, line up your approach to fulfill the needs of voice search.

Ready? Let’s dive right in!

How to Optimize Your eCommerce store for Voice Search in 2022

Here are some tips to optimize voice search:

Target Long-Tail Keywords

First, let’s talk about long-tail keywords. SEO conversation is never complete without keywords. 

Have you heard yet that 70% of search queries are long-tail keywords? 

Keywords are basically a way of determining user intent to search for your website. So, you should have an idea of how voice search keywords vary from traditional keywords. 

Voice search keywords have a communicational tone. As the query is asked orally, it is asked in a conversational manner. So, it sounds natural when said out loud.

Following are a bunch of reasons to utilize long-tail keywords in 2022.

  • Long-tail keywords equip you with increased conversion accelerations
  • They are more leisurely to rank for (due to less competition or monthly searches)
  • Ranking #1 for long-tail keywords usually doesn’t require a plethora of links 
  • It is obvious that people perform voice searches with long-tail keywords (which means your SEO efforts will be more effective with voice search)

And the list continues…

Try to discover phrases that have a high search volume and less rivalry. 

The chance of your content popping up when a user does a relevant voice search on their device is higher since you’ll have a tremendous possibility of climbing through the ranks.

Enhance site speed and performance

The performance of your site is a paramount aspect to get through to users’ pick in search results. But to get picked up by users, you ought to guarantee that your website is pleasingly-organized and fast. The ranking of your site for specific keywords in traditional search, as well as voice search, is determined by factors such as loading times. Studies have shown that a hold-off in even 1 second can affect 7% of conversions. You may forfeit as many deals as possible if your website bears considerably longer to load!

Grab the Magento Performance Optimization Service to speed up your Magento store in no time resulting in an enhanced user experience.

The goal should be to improve the performance of your website on mobile devices and speed it up. As of today, 85% of American adults hold a smart device, and that digit is predicted to climb significantly in the coming years.

Due to the fact that many phones are capable of using voice search, it is clearly visible why Google emphasizes mobile-friendly websites.

Below are a bunch of tips to optimize your eCommerce store for mobile devices:

  • Create a mobile app
  • Restrict redirects and popups
  • Utilize mobile responsive themes & plugins
  • Utilize Accelerated Mobile Pages (AMP)

Set Up Your Local SEO

If people search for local businesses by using voice searches, then it is imperative that you optimize your local SEO ranking.

A good local SEO optimization strategy can help local businesses achieve better organic rankings as in the above example.

Local business directories like Yelp, Yell, Google My Business, etc cannot be neglected. They can be helpful in exhibiting customer reviews, business data, etc.

Below are not-to-be-overlooked local search ranking aspects:

  • Google Assistant produces the most elongate solutions at 41 words
  • Firms can execute local SEO approaches when optimizing for Google Assistant.
  • Getting high Yelp ratings and positive customer reviews can help you rank higher in Apple’s Siri

Follow the below tips to enhance your local SEO for voice searches.

  • If you want your business to appear in Google searches, you need to create a Google My Business (GMB) account. It is imperative you provide valid company details like Name, Address, and Phone Number (NAP).
  • List your business on local directories online like Yelp, Google My Business, Yellow Book, Apple Maps, etc; seek to obtain as many customer reviews as practicable with the intention to remain in the competition. 
  • Make sure that the URLs, title tags, headings, meta titles, and content are fully optimized. Optimizing is significant to level up your search rankings; doesn’t matter if you have a normal website or a business one.

First and foremost, ensure that you execute all the above tips to rank your business #1 on Google. 

Create and Publish Conversational Blog Posts

As we discussed earlier in this post about conversational keywords, it’s not time to examine what type of blog posts you should publish. Many industry owners utilize blogs to build connections with their visitors, build-up leads, and close sales.

Considering that you’ve chosen some prevalent chatty keywords terms, it’s time to incorporate them on your site. Your keyword intent should match your audience’s goals and pain points. Find a way to bridge this gap.

It’s easy to see why featured snippets are so popular, especially when you assume that more than 40% of voice search outcomes are results of featured snippets.

I even suggest assembling an FAQ page on your website. 

By including all of the common questions and concerns users may have about your product in long-tail keywords, you are enabling them to make informed decisions. The questions you select offer a conversational tone and a similarly approachable answer, so there is a high chance you’ll rank for them.

Over to You!

Using today’s tips, you’ll be able to build and manipulate compelling voice search tactics. To see how your site is being found by visitors over time, keep a close eye on your Google Analytics account.

You will see more organic traffic if you incorporate this information into your SEO strategy. Therefore, sales, subscribers, and overall engagement should increase.

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