Roughly 90% of buyers prefer to watch a video before purchasing a product or service, whether you are selling something as simple as an electric toothbrush or a more expensive option. It helps them understand the product/service better and ensures that it is the right fit. Unfortunately, WooCommerce does not have the feature to add product video on the product page, despite being one of the best eCommerce solutions.
Still, the platform can be used even by big companies, such as Firefly Aerospace with their Alpha rocket, should they need to add an eCommerce part to their business. If you need the software for smaller-scale projects, read on.
WooCommerce allows you to add more images of products and services, apart from the featured image. These images will be displayed as a small thumbnail gallery on a page. Videos will help the seller present different views of the products and/or services to provide a better idea to the buyers.
However, it would be great if the WooCommerce gallery also allowed adding videos. Sadly, WooCommerce does not give this desirable feature in-built. Thankfully, there are many ways that you can upload videos to your customized WooCommerce website. In this article, we will look through some of these methods.
How Does Adding Product Video To WooCommerce Help Increase Sales?
Before we get into some methods of adding videos from the WooCommerce tutorial, we need to understand why you should add videos to your platform. Let us look into some reasons why videos are required:
- Boosting the overall sales and conversion rates
- Videos are much better at educating than images
- The ROI (Return on Interest) becomes much better
- Improves SEO because Google loves videos
Building brand trust
Overall, roughly almost all video marketers agree that videos can help increase the understanding of specific products and services. If you, let’s say, sell something that requires tutorials or explanation, this content is considered the best medium.
Adding videos allows you to tell stories about your products, which overall helps in engaging with the clients in a creative manner. You will be able to demonstrate various aspects of your products/services in a short video. This cannot be done unless the image is super-descriptive, which often entails a time-consuming and tedious process.
One more beneficial aspect of adding video content to the sales pages is this: leads will spend more time on your site. It’s an outcome that businesses need to target since it is believed that the longer a user spends time on your website, the higher chances are for them to purchase anything.
Now that we have covered the statistics, here are some reasons why you should have video content on your WooCommerce platform, which include:
Selling Custom Physical Products
To cover this point, let us consider the example of pet products. If you boast a new cat toy that stands out as unique, customers would require video content to see how it actually works. No matter how professional, a photo won’tmanage to demonstrate the waya the product works. If your customers cannot understand how products work, they’ll not be too sure about purchasing it.
Selling Digital Services and Products
Evidently, not each and everyWooCommerce WordPress website sells physical products. Some sell digital products known as Software as a Service (SaaS). If you are selling such products, it is important to include video content on your website. For example, it will be a bit tougher to highlight the entire list of benefits of your digital products without a tutorial video.
Selling Fashion and Clothing
Speaking of the fashion business, customers need to see how the clothes fit, move, and precisely how thick/thin the materials are. The only problem is that such parameters cannot be judged simply by a photograph. For instance, you will not be able to determine how the fabric stretches when you move or the quality of the material.
How Do You Add Video to Your Customized WooCommerce Platform?
Of course, you can use a WooCommerce plugin to add videos to your product page. However, most of these plugins are paid ones. Product Video for WooCommerce is considered one of the best plugins that offer a lot of customization options. Let us understand how to add videos to the WooCommerce dynamic gallery:
You first need to head to the Plugins option. Here, you need to tap on Add New and look for WooCommerce Product Video Gallery. Once you find it, install and activate the plugin. You can also configure the plugin easily.
Adding the Video to the Product/Service
Look and choose the product and open the Edit Product page. Once the page has opened, you need to tap on the Edit Product. Scroll down to the bottom of the page where you should see a Product Video URL section; here, you will find an input field—this is where you can add the URL link of your video about your product. You need to remember that you can only add content from YouTube.
It means that you need to upload the content on YouTube first, copy the URL, and paste it into this field. It’s all you need to do – you just need to tap on the Update button and save the changes. When you visit the front-end of your site, you can see the YouTube video among the thumbnail images.
This is considered the best way to upload videos if your WooCommerce gallery not working. The thumbnail will be visible at the front. However, you may have to reduce the number of additional product images.
Customizing The Page Even More
Of course, adding a video to the WooCommerce API will open a lot of customization options. A fantastic feature of this WooCommerce support plugin is related to how it works well with other plugins. Therefore, you do not have to worry about having to redesign the entire structure and the related elements of the page. This plugin can accommodate all the other plugins with ease.
For instance, this plugin works in unison with any other plugin (let’s say) WooCommerce Bulk Variation. When combining these two, you can easily benefit by adding a video to the WooCommerce product gallery slider and making use of the variations table of the Bulk Variation. Or, you could use a plugin with WooCommerce Attribute Swatches to combine the videos with beautiful color swatches and images. This will deliver a more captivating digital shopping experience.
Steps For Adding Videos To WooCommerce Product Video Gallery
Here are the steps that can help you add videos to WooCommerce Product Video Gallery:
- You first need to download the WooCommerce Product Video Gallery plugin and save it as a .zip file.
- Head to the WooCommerce admin panel and tap on the Plugin section. Tap on Add New to install the plugin.
- Upload the .zip file to continue with the installation process.
- After the installation process, activate the plugin and head towards the configuration settings.
As soon as the plugin gets installed, you can get done with the configuration by following the steps mentioned below:
- Head to the Products at the WooCommerce admin panel and add/edit any product.
- Tap on the Product Data section and then on the Featured Video tab. Here, you will find some settings.
- The Enable Featured Video toggle setting will allow you to add variation videos, gallery videos, and featured videos.
- Link is the space where you need to copy and paste the URL of the video. You can link videos from platforms like DailyMotion, Vimeo, and YouTube. The videos will then be displayed on the shop and product page.
- Enable Gallery is the option that you can tap to enable/disable the gallery on the product pages.
- As for the Add Videos in the Gallery section, you will find two choices here. The Add Video Link option, where you can paste the URL of the videos; the Upload Videos option will allow you to upload the videos from your computer.
Adding videos to your products is very important if you want to get your message across. Additionally, the chances of your customers buying the increase tenfold if you add videos on the sales pages. With the help of the WooCommerce plugin, you will add videos to your product pages and increase your WooCommerce subscriptions with ease.
The most important aspect of the video should be it needs to be simple and have clarity about the message. It should connect with the audience since modern shoppers are quite impatient. Just get into the gist of the problem and solve it right away! Also, do not forget to include a call to action, which will compel the shopper to click on the Add to Cart button.
This is it. Would you add anything? Let us know in the comments!