Revolutionize your Visual Content with AI Image Generator: A Guide for eCommerce Businesses

Revolutionize visual content with AI image generator

Last updated - November 17, 2023

Artificial Intelligence (AI) image generators are taking content creation by storm. They are text-to-image tools that help content creators to come up with high-quality images within a few minutes. This has simplified content creation.

Every entrepreneur understands the importance of high-quality content. eCommerce businesses have to create different types of content every time to address different needs in the market. They, therefore, have to ensure that they are using the right tools.

There are many content creation tools, key among them is AI image generators. This has changed the future of content. Here is a complete guide for eCommerce businesses concerning AI image generators.

Introduction to AI Image Generators

AI Image generators

As discussed above, an AI image generator is a tool used for the creation of images. They do this fast compared to doing the same manually. These tools use artificial intelligence to ensure that the images created look real and more effective.

eCommerce businesses have to create images for their products. They can also create images for their online content, including blog posts and infographics. Instead of having someone create these images from scratch, they can use AI image generators.

According to online shoppers in the United States, every product posted on an eCommerce store should have at least five product images. Creating these images manually is not easy. However, these image generators have made it easy for businesses across the board.

How do AI Image Generators Work?

AI image generators have large databases of images. They use these images to learn how they can effectively create new images that are even better than the ones in their databases. All that is required from content creators is simply a set of instructions.

This set of instructions is referred to as a prompt. Once a content creator provides the AI image generator with a prompt, a process is made depending on the images that are already in the database. This leads to the creation of a new image.

Here are some examples of prompts you can issue to an AI image generator;

  1. Generate an image of soccer boots similar to the ones used by Lionel Messi.
  2. Generate a 4K, high-quality image of a high-end apartment building in detail.

Sometimes, these prompts will dictate the kind of image you are going to get. A detailed prompt will most likely get you exactly what you are looking for. However, you need to be careful since a very long prompt might confuse the image generator.

You should keep in mind the importance of high-quality images for your eCommerce store. According to Retail Technology Review, up to 75% of shoppers online depend on product images to make purchasing decisions. This is a large number of shoppers.

Common Ways AI Image Generators Creates Images

How AI generates images

Most AI image generators work in a similar manner. They ask you to provide them with a prompt in the form of text. The generators will then create an image based on the instructions you have provided.

However, some of them also come with other ways you can use to create images. For instance, you can provide these image generators with an existing image and ask it to create a new image for you based on the provided image.

You can also provide a sketch and then ask it to create the complete image for you. If you want an image created for a certain niche in a specific type of art such as pop art, then all you need to do is to issue the correct instructions.

Examples of AI Image Generators



Jasper is one of the best and most popular AI image generators we have today. To get the kind of image you are looking for, ensure that you have provided it with a brief that explains exactly what you are looking for.

Jasper stands out from other image generators because it provides content creators with the ability to choose things like style, inspiration, and mood, among others, for their images. In addition, it generates multiple images for you to choose the one you want. eCommerce businesses can use Jasper to generate a variety of images for their products. They can also use Jasper to create images that improve conversion rates.


Dalle 2

OpenAI is one of the most successful companies when it comes to AI development and research. The company has built a couple of tools, including ChatGPT, a conversational chatbot, DALL-E 2, etc.

eCommerce businesses can use this image generator to create high-resolution, accurate, and realistic images within a couple of minutes. This tool stands out from the others because it can be modified and improved by third parties. Just like Jasper, you should make sure that you have described the image you want well to get exactly what you are looking for.

Freepik AI Image Generator

Freepik AI Generator

Freepik’s pioneering AI image generation tool, with full support of its vast asset library and design features, provides a rewarding experience for its users, no matter what level of creative talent. 

The journey starts with providing a clear and detailed prompt for the AI to interpret, followed by selecting from five visual styles and clicking the generate button. What sets it apart from the rest is the ability to take the visual into Freepik’s online editing tool and customize it on the fly, saving you vast amounts of time creating the most specific visuals for your personal or commercial projects.

To use the service for free, all you need to do is create an account, and you will be able to generate three AI images per day. However, premium members will prosper from unlimited downloads, access to the online editing tool, and a bunch of other incredible features. 



Completing our list of the top three AI image generators is Photosonic. It is one of the best tools for eCommerce businesses that want to visualize their ideas or get some inspiration for their creative projects.

Just like the other two discussed above, Photosonic requires content creators to provide it with a prompt. It also has a dropdown menu where content creators can select the kind of style that they want. The styles include painting, fantasy, anime, 3D, cartoon, illustration, and character, among others.

Other popular image generators include Artbreeder, NightCafe Studio, StarryAI, and Deep Dream Generator by Google.

Why Should eCommerce Businesses Use AI Image Generators?

Many reasons can prompt an eCommerce business to start using an AI image generator. Some of them include;

  1. eCommerce businesses deal with many types of products. Creating images (different images for each product) manually can be tiresome and expensive. An AI image generator can create many high-quality images within a short time.
  2. It can take an average of four years for a university degree before one becomes a competent graphic designer. Some graphic designers are very expensive for eCommerce businesses. Fortunately, anyone can use AI image generators even if they do not have a background in graphic design.
  3. It takes only a couple of minutes to create high-quality images for eCommerce stores using AI image generators, compared to hours or days if the same is done manually.
  4. Using AI image generators, eCommerce businesses can give their designers ample time to think about the imagination and concept of their images and leave the technical aspects to the generators.
  5. Most AI image generators are cheap. They provide subscription-based plans. Graphic designers, on the contrary, are expensive. According to Glassdoor, the average salary of a graphic designer is $62,820 per year. eCommerce businesses can save this money if they use AI image generators.

Limitations to Look Out for in AI Image Generators

Limitations of AI image generator

As much as eCommerce businesses are encouraged to start using AI image generators, they need to look out for some limitations. For instance, if you have specific details for the image you want, chances are that you might not get exactly what you are looking for.

In addition, these image generators depend on models they have been trained on. This means that they cannot exceed what they know. They cannot get better not unless they are trained again.

Some images created by these tools might look fake or artificial. For instance, it might be difficult to get a real image of a human face. One needs to understand the prompt that they should issue to the AI image generator for them to get the exact image they are looking for.


As you can see, you can revolutionize your visual content with AI image generators. This is something every other eCommerce business needs to invest in. Moreover, using AI image generators will help your eCommerce business integrate non-repetitive and non-replicative images, thus helping your business stand out from the competition.

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