Last updated - February 28, 2023
As more SaaS products enter the market, the need for companies to stand out and the increasing difficulty in doing so becomes an important consideration in developing a strategy for each new year.
According to Gartner, SaaS continues to account for the lion’s share of the public cloud services market, which is expected to reach $152 billion in end-user spending in 2021. This figure is expected to rise to $176 billion in 2022 and then to $208 billion in 2023.
To stay relevant in the market of available SaaS products, it is no longer sufficient to focus solely on inbound content marketing. Marketing strategies are becoming more sophisticated across the board, from traditional affiliate partnerships to customer behavior tracking.
This blog offers you the top 10 SaaS Product Marketing Trends that you should focus on, so let’s get going.
Top SaaS Product Marketing Trends
Product-led Growth Is The Future
Marketers were traditionally tasked with generating leads and closing sales when advertising a product. This has changed with the marketing of SaaS products.
The primary value, in this case, is the product-led strategy, which is intended to improve SaaS marketing plans.
The product, its development, and the issues it addresses are the primary focus. In this approach, the product is thought to be capable of effectively marketing itself and speaking for itself.
Product teams are required to solicit client feedback. They can use this feedback to determine which features and benefits to include in the latest edition of the product.
In addition to SaaS services, some SaaS product development organizations provide product-led strategic marketing.
Customer Success Optimizations Is Key
Automating the customer success process will greatly simplify user acquisition, retention, and engagement. Customer success automation will also be crucial in all of this.
Customer Success is defined as a customer who understands your product, sees how it adds value to their business, and is actively using it.
Customers will be able to achieve their desired goals with your product, and it will be a success. Customers should not be disappointed if you want to keep them loyal to your company for a long time.
Customers may have questions in certain situations. Check that the automated processes can respond to them. This includes chatbots, easily accessible educational content, and new client onboarding.
Pay Attention On Building Relationships
These days, the applications can communicate with one another. They can also exchange data with one another. The customer has benefited from this. This is enhanced by the fact that two or more customers can have the same experience from both companies.
These businesses are more open to collaboration and benefit more from such thought processes. Examples include software, apps, and eCommerce stores. This allows for increased product marketing. The use of co-branding allows both brands to reach a larger audience.
This collaboration is intended to boost sales and generate significant profits for both brands. Many businesses also provide affiliate marketing and programs to attract people who have a large number of followers.
Targeting brand influencers can help you get new leads and customers.
Leverage Artificial Intelligence To Boost Customer Experience
One of the recent hot topics that SaaS companies have been closely following is the use of AI to improve UX. If you haven’t heard of AIaaS, which stands for artificial intelligence as a service, you will undoubtedly be familiar with it. According to experts, the AIaaS market will grow by up to 25.8% by 2030.
AI-powered technologies have already been implemented in the systems of some SaaS companies that are following SaaS growth trends. One of them is chatbots.
Businesses can use AI to provide personalized content that is relevant to each user.
Because it processes data more quickly than humans, it optimizes data-driven marketing campaigns to increase ROI.
AI can analyze both current and historical data to provide SaaS owners with insights into conversions, churn rates, and CLV.
Instagram Wall (Social Media Wall) Is A Pandora Box
Social media isn’t just for amusement. It has now become a requirement for all marketing campaigns. Brands and businesses have recognized the value of social media in influencing human behavior and are developing brilliant ideas to capitalize on it.
An Instagram or social media wall is a brilliant idea that captivates customers like nothing else. An Instagram wall is a large digital screen that displays Instagram feeds in real time.
Digital screens can be used in a variety of marketing channels, including events, sporting venues, product launches, car expos, and so on.
The Instagram wall can easily achieve all of the significant benefits, such as audience engagement, social proof, authenticity and reliability, increased sales and revenues, and so on.
Take Advantage Of Data Enrichment
Data is at the heart of SaaS. Users are also abandoning their data as platforms move the process online. This information can be used to identify new leads or customers.
You can send personalized SaaS messages directly to your customers after analyzing the data. Data enrichment allows you to learn more about your website visitors. This enables you to gain a comprehensive understanding of your users’ behavior.
The process can also be made more efficient and personalized, resulting in better marketing strategies and better results.
Multi-Channel Marketing & Sales Is Essential
Every customer and individual is now a member of several social media platforms. The user views the news feed of each social media platform on a daily basis.
Many businesses and brands use various social media platforms to reach out to customers. Your brand must have a social media presence where your customers can interact.
Customers can now take advantage of a variety of social media offers from brands. If you are interested in multi-channel marketing or sales, now is the time to start activating your social media profiles. Customers will be more engaged as a result of this.
Social media can be used to explain products and services to customers and assist them in understanding them.
Prime Focus On Mobile-First Approach
The mobile-first approach is the practice of creating an online experience for mobile devices before creating experiences for other devices.
By 2022, it is expected that 72.6% of people will use smartphones to access the internet. Furthermore, the average person spends more than 120 hours per month staring at a smartphone.
These figures provide a clear picture of the SaaS sector’s future. They demonstrate that smartphones are the proverbial promised land for the development of business SaaS.
The transition to mobile experiences is just getting started. As a result, SaaS providers continue to create and improve mobile apps for their products and services.
To keep up with the rate and direction of mobile technology evolution, more rapid change is required.
Need For SaaS Decentralization
Certain enterprises can still benefit from centralized SaaS solutions. However, the cloud computing revolution will eventually eliminate all-in-one data warehouses.
A battle over data ownership is raging on the internet, and stringent privacy regulations force businesses to keep their data on private clouds. Furthermore, because of their competition with the great Amazon, many businesses avoid Amazon Web Services.
You may need to segment client data and deploy software across multiple clouds if you own a SaaS company. If customers choose to exchange data with another SaaS provider, both must develop mechanisms for moving or replicating data across regions.
The Practice Of SaaS Unbundling
The final top SaaS trends in 2022 refer to a new generation of businesses that, rather than providing traditional SaaS packages to their customers, package their primary services as APIs and a suite of tools. It has absolutely nothing to do with traditional SaaS.
Rather, it’s a term used to describe the growing number of companies that offer software solutions packaged as APIs rather than the more comprehensive solution. These types of businesses are becoming increasingly popular in the SaaS market.
Wrapping Up
So, these are the top 10 SaaS Product Marketing trends that you should definitely focus on in 2022. If you have any questions or suggestions, let us know in the comments.
