Content optimization for product pages is a constant struggle for eCommerce store owners. Not only are you required to create product pages for each product you offer but you will also have to adequately optimize it for global SEO visibility.
Studies have shown that 74% of online customers prefer to have high quality and varied content presented to them when they decide to make a purchase. This stat alone should be enough to convince you of the importance of product page curation and optimization.
Search Engine Optimization (SEO) is the name of the game when it comes to attracting more customers and converting them subsequently. Let’s take a look at several SEO tips which can help you improve your product page optimization through WooCommerce.
Learn more about creating customer-friendly product information here.
Set a consistent plan
Consistency is key when it comes to eCommerce management and SEO optimization overall. Before you do anything about your content, make sure that you have a clear goal in mind.
- Do you create your own products or serve as a third-party sales representative?
- What products do you sell and in how many separate categories?
- Do you have a customer profile and know who you sell products to?
- What is the overall coverage of your product pages when it comes to product images, testimonials and reviews?
These are some elementary questions which you should answer before you optimize any content on your site. The reason for this is simple – you need a goal if you want to increase your WooCommerce store’s traffic and revenue. Your plan should be broken up into milestones and numeric KPIs. Once you have several goals ready, you can proceed to the content optimization side of the equation.
Stick to technical SEO
You might have heard about how important SEO is in the grand scheme of content optimization. Its importance cannot be overstated if you want your product pages to shine and attract more customers. You should create product descriptions for any products which may lack them.
Once that’s done, you should optimize all of your written content per SEO standards. Make sure that you implement as many technical SEO options into your existing content as possible. Google Adwords, HotEssayService and SEM Rush are all platforms which can help you increase your SEO ranking in their respective fields.
Use popular keywords which suit your products and the target demographic search patterns (according to the platforms). Format your written content so that it can be read easily and without thinking about what you wanted to say with the words you used. The more direct your writing is, the better it will fare with SEO and subsequent traffic rates.
Optimize your multimedia
Multimedia content such as images, videos and audio are crucial for ecommerce storefronts, WooCommerce or not. Your product images should be original and made in-house. This will elevate your site above any competition which may use stock photos to showcase important and expensive products.
Video demonstrations on product pages can increase your SEO ranking further by allowing customers to see a small demo of the product they are about to buy. The multimedia content optimization can be done internally if you have a content manager or a web designer present.
Otherwise, you can always rely on tools and services such as Kraken, RewardedEssays and Vidooly to help you out with multimedia optimization. The original content you create for your product pages coupled with SEO optimization through said tools will allow you to increase your chances of conversion drastically.
Include social proof
Social proof in your WooCommerce product pages can serve a two-fold purpose. On one hand, it will reassure potential customers of the quality and reliability of the product they are about to purchase. On the other, social proof adds much-needed statistical data to your website which will elevate your SEO standing even higher.
Start collecting social proof as soon as possible to be able to integrate it into your content. This can be anything from X number of customers satisfied with your product to Y person giving a testimonial about a purchase through your site. Create a mix of numeric and written social proof on your website to create a trustworthy environment for your customers.
You can go a step further and localize your social proof content for different international regions. Platforms such as Grammarly and IsAccurate work great both independently and in tandem as localization and translation aid. Use their list of services to the fullest in order to optimize your content even for customers who might not know English or your site’s native language.
Straightforward conversion (Purchase)
Believe it or not, the only thing that stands between you and revenue is the UI of the product pages on your WooCommerce storefront. It is crucial that you optimize your landing page and subsequent product description pages so that people can make instant purchases.
Don’t make it mandatory for customers to login, subscribe or fill long questionnaires before they can buy something. Make it quick and easy to spot the purchase buttons in your product page’s UI for increased conversion rates.
While it doesn’t convey to SEO directly, this change does make your site more appealing for customer retention and sharing. Be pro-customer and don’t make it difficult for people to give you their money – you will only learn to regret it in time.
Write calls to action
Lastly, calls to action can redefine the way you sell products on your WooCommerce online store. Calls to action serve to nudge an onlooker into buying a product which they may have found interesting. You can include CTAs in your product description pages, landing page and any UI element pertaining to making a purchase.
Depending on your target demographic and the industry your eCommerce storefront covers, you can take CTAs in several directions. The classic “Buy Now” is a good example of how you can increase your chances of extra revenue. Without a “Buy Now” button present, a potential customer won’t be indulged to make the final decision and break out their credit card.
Don’t assume that people know what they want once they arrive at your storefront. Use CTAs to illustrate the purpose of your site by asking and telling people to do something about their desire to get your products into their own hands.
Ongoing optimization (conclusion)
Regardless of how well you optimize your product pages initially, you will have to maintain the level of quality for the foreseeable future. Ongoing SEO optimization is a must in today’s competitive market.
If you don’t put enough effort into your content, your competition will do it for theirs. In doing so, they will rank higher than you simply because you rested on your laurels instead. Commit to product description and site-wide SEO in order to remain relevant to your customer base and rank well with popular search engines such as Google, Bing and Yahoo.