Shopify is an eCommerce platform that is becoming increasingly popular, particularly as customers turn more and more to shopping online.
There are several ways to generate money using Shopify, whether you have an established local company that you want to digitize or if you want to start a new endeavor.
Print-on-demand platforms, such as Printify, have allowed users to start selling on Shopify. with low risks and increased convenience. You can easily start a Shopify T-shirt business or sell custom baby blankets with a super easy set-up.
Why Do You Need to Use Marketing Tactics for Shopify?
Let’s confront the fact. Creating a Shopify account takes less than 2 minutes. Literally, anyone can do it. Because of its ease of use, and exceptionally customizable features Shopify is becoming a preferred eCommerce website with time.
During the COVID-19 pandemic, the number of Shopify stores increased by three times. However, this also means there are many competitions in the market and you must stand out to be noticed by customers.
If the concept of getting profits is why you launched the store initially, you’ll need a great marketing approach for your Shopify store. A strong marketing plan will assist you in measuring your company’s reach and sales potential. You’ll have measurable targets to aim towards.
Having a fantastic marketing system for your eCommerce business places you above all others who work without a plan.
5 Ways to Market Your Shopify Store
It’s reasonable for an online business to desire to boost traffic and income. However, it’s easy to become overwhelmed by the plethora of Shopify marketing tactics and ideas available.
So we’ve compiled a list of five unique and straightforward procedures for novices to promote their Shopify business.
Build a community
Relationship development is critical for merchants. Connecting with customers fosters trust, which increases commerce.
Participating in community retailing allows you to gain the confidence of your target consumers. It also assists retailers in increasing sales, generating word-of-mouth recommendations, and building consumer loyalty.
Indeed, 88% of customers feel that trust is a key component in deciding which companies to buy. You can begin community retailing using strategic guides from Shopify to boost customer loyalty.
Community building is the most natural approach to gaining your audience’s trust and improving brand exposure and sales. You can conduct live, in-store events or create an online community through social media using the community builder app by Shopify.
Leverage social media
Social media networks like Facebook, Instagram, and Pinterest are some of the most effective ways to market your Shopify business. It presents a huge chance to connect and influence your target clients with countless individuals globally.
Here are some tips to market your Shopify store on social media:
- Use original content personalized for your brand.
- Highlight reviews from customers or repost user-generated content (UGC).
- Paid advertisement to target audience based on demographics and interest, in addition to reaching new customers similar to your existing ones.
- Partner with influencers on social media to boost traffic on your socials and eventually to your store.
Employ Email Marketing
By delivering targeted activity email newsletters prompted by specific behavior, such as the initial visit to a webpage, sale of a product, leaving without buying things in the cart, etc., Bikerhelmets.com was able to achieve a 40% Return with email campaigns within only three months.
There are a plethora of email marketing strategies you can design based on your business needs. Here are a few to think about:
- Welcome emails- to persuade new and prospective clients
- Loyalty program- for staying connected to customers long term and staying connected
- Email capture- engage with potential customers and current customers by getting their emails when they sign up
- Product updates- Stay connected via sharing product updates, special discounts, event details, etc.
Automate your email campaigns by sending triggered emails to consumers at the best moment containing relevant information to support your Shopify store without appearing spammy.
Rather than sending one large generic email to each person on the company mailing list, this guarantees that the correct individuals are contacted at the right moment with relevant material.
Regular Blogging
If you aren’t already blogging, now is the time to begin because it is a great method for promoting your Shopify store through your digital platform.
By creating great content and consistently updating your site’s blog, you can improve traffic to the website and turn more individuals into loyal clients. Make sure to keep the following things in mind:
- Develop SEO-optimized content to enhance your chances of getting top spots in search results on Google
- Posting relevant information as a marketing tactic to expand the number of touchpoints accessible to help visitors go through their customer journey
- Consider adding a comment section in the blog post to increase customer interaction
- When it comes to ideas for creating content, publish guides, how-to articles, catalog for best products to buy, etc.
To drive traffic to your Shopify business, create intriguing blog entries about your company and its products and services. According to research, more than 60% of buyers actually bought something based on a blog article.
Create Video Guides
Social media’s expanding popularity has boosted everyday video viewership. Viewers consume 16 hours of video content each week on average. That’s almost three hours every day!
People prefer watching a video over browsing through written content to understand a product. This is an innovative opportunity for you to show your audience the products you offer on Shopify.
Here are the steps to make an appealing video to promote your Shopify store:
- Prepare your video objectives. What is its function? What is your budget, and where will it go up?
- Make a script. If you want your films to seem professional, make a list of important details and arrange them.
- Learn how to operate your camera. That entails comprehending every technological component of the equipment.
- Use professional editing tools like iMovie or Adobe Premiere Pro.
- Finally, distribute it on popular video-sharing sites such as TikTok and Youtube, as well as Facebook and Instagram, with separate categories for short and lengthy videos.
Video content is an excellent tool for reaching a large audience, fostering trust, and building a solid relationship because people prefer watching because they are more engaging.
Take advantage of it!
Conclusion
Whatever your eCommerce site sells, great Shopify marketing tactics are essential to increasing exposure and traffic. Given that there is always potential for development, you should put those techniques to the test before determining which to use in the long term.
Making plans and judgments will become a lot easier and faster after you’ve mastered it.
