Last updated - June 27, 2022
Shopify helps small to medium-scale business owners start, run, and expand their businesses. This platform offers updated e-commerce features, 24/7 support, and an expert marketplace to boost growth. But to further drive sales and improve customer experience, many successful Shopify users use chatbots.
In 2020, Chatbots Life predicted that chatbots would be responsible for 85% of customer interactions by 2021. Today, more and more shoppers use chatbots and are satisfied with this type of customer support. Chatbot for Shopify can answer almost all basic questions and can help with order processing. It is an effective solution for Shopify accounts to streamline customer interactions and ordering.
Let’s find out how to elevate customer experience and boost sales with a Shopify chatbot.
Chatbots Increase the Number of Customers
Assuming you’ve set up an organized and enticing Shopify store, adding a Shopify bot will help you automate many processes. Everything starts with building an optimized bot that works with Facebook Messenger.
Bots and Facebook Ads
Once your Messenger bot is set, link this to your Shopify store. Now you’re ready to run Messenger ads from Facebook to attract more users. Once the users click the ad, they will go to your Messenger bot. The bot asks users some engaging questions or offers discounts or special deals. If a user responds, they become a contact. Your bot can message them about offers and deals in the future.
Bots for Comments and Posts
Aside from Facebook ads, you may also get customers from Facebook post comments. Bots can send comments to anyone who comments on your Facebook posts. If a user responds to the bot, he becomes a subscriber that the bot can message for offers and deals in the future.
For instance, a specific online store sells personalized cakes and pastries for all occasions via Shopify. This store may use a Shopify live chat app to attract more customers by responding to ads or posts. Once a user becomes a subscriber, they may offer special deals and discounts right away or later.
Chatbots Increase AOV
AOV or average order value is the average dollar amount that a customer spends each time they place online orders. This value is a key performance indicator that businesses use to understand their customers’ buying behaviors.
A bot can also reward consumers every time they buy more for every transaction. Bots can provide personalized recommendations while the consumer is engaged, based on what the user is asking. Recommendations could also be the result of a quiz.
The chatbot can help increase the average order value to the business. As users inquire about their products, chatbots for Shopify may ask for the size, flavor, and design. If a user chooses a large cake, the bot can provide a selection of the best-selling cakes.
The bot can display specific details about these cakes and the prices as well. Because users see these popular options, they are more likely to buy from the bot than to visit the businesses’ Shopify store.
Upselling With a Chatbot
A Shopify chatbot can upsell by recommending a product like what they want to buy but more expensive. A chatbot for a baking company, for example, could show the top-selling cakes and offer low-calorie, low-fat, healthy cake options. These are premium cakes and may cost more, but the chatbot can provide benefits to encourage the customer.
Cross-Selling With a Bot
Another way a chatbot can increase AOV is by cross-selling. A bot can encourage customers to buy a complementary product aside from the ones they want to buy. Aside from the best cakes, the bot can cross-sell muffins or cookies, or party decorations.
The bot gathers information from user preferences while they shop. They can use this information for future use by using user attributes to buyers. The bot can tag customers looking for cakes as “cake lover” while those looking for muffins and cookies as “sweet tooth.” With these tags, the bot can provide personalized incentives. This can be through Facebook Messenger or sponsored messages.
Bots to Offer Discounts, Deals, and Sales
A free Shopify bot may help boost sales for a particular product or provide volume discounts. A bot can also automate a business’s loyalty program by sending messages to customers. The store’s frequent customers may receive messages on how to qualify for a free offer or get messages for upcoming offers and deals. A chatbot can encourage customers to take advantage of a discount or a limited-time sale. A “last chance” message will inform customers of a discount or deal happening for a limited time.
Chatbots Increase Purchases for Every Customer
Shopify bots can help nurture repeat customers and make them buy again. Experts imply that it costs more to attract a new customer than to keep one that’s already made a sale. Repeat customers buy more items per order than first-time customers, which increases revenue for every visit.
Bots for an Awesome Customer Experience
So, how does a chatbot help keep customers? Hubspot reveals that the best way is always to provide a fantastic customer experience. You must exceed customers’ expectations to produce a positive buying experience from a brand. It’s about providing fast, personalized, and friendly service to keep long-term customers. A bot can provide fantastic service to please customers.
Because of user attributes, bots can provide a personalized buying experience. The bot can respond by thanking a customer using their first name and adding remarks like “We hope you enjoy the cake.” A bot can work with different users and respond using different personalized responses. All these can help improve customer satisfaction and retention.
Bots for FAQs
Customers and prospects can use bots to answer FAQs about the brand or the different products or services for a business. There’s no need to wait for a human customer representative to answer basic questions. This leaves agents to handle more complex concerns. Bots can offer fast and engaging customer service which delights both new and long-term customers.
If a question or inquiry requires the help of a human agent, a bot can grant users access to a rep through a particular plugin. A representative can always take over and solve an issue to prevent confusion or frustration. A bot can also help bring back shoppers to help them find what they are looking for.
Some relevant plugins to consider for your Shopify store are those that help you analyze email stats, improve dropshipping, and free shipping bar plugins. Other plugins that manage social media ads, create wish lists, and buy button plugins add a better user experience to your customers.
Bots to Bring Customers Back
If a shopper adds items to their shopping cart but abandons it at the last minute, a bot can send personal reminders. It can send a friendly message with a link to the shopping cart or offer a discount or special deal.
A bot’s job does not end after a sale; it can follow up after a delivery has been made to ask if the customer liked the product. Bots can send bonuses or gifts to previous customers to show that you appreciate their business.
Final Words
A chatbot has a lot of potential uses for Shopify users. It can drive new customers, keep customers, and create user attributes to enhance customer satisfaction. Online business owners get more free time to do other things like develop their products or deal with more complex customer concerns. Chatbots are indeed a sound investment that every e-commerce website owner should consider.
