I find a new brand at least once a month and quickly scan their profile. I quickly decide whether to click the “follow” button or close the tab.
During those brief moments when I’m examining a brand’s profile, I ask myself two questions: Will their upcoming content be of interest to me, and will it be visually appealing?
Many people, in my opinion, probably use social media in a similar manner. Because of this, social media design plays a crucial role in your whole social strategy. Social media is so much about perception, and design has a tremendous impact on perception.
How can you ensure that the correct people are drawn to your design? Below, we’ll go through it and other things.
Consumers commonly discover brands for the first time on social media platforms today. Therefore, making a strong initial impression is crucial to developing a strong social media presence.
Your brand perception will be impacted by your social media design. Every article you write and upload online tells a story and builds your brand. Assuring that the tale connects with your audience and supports your overall messaging is important.
What to Bear in Mind When Designing Social Media Posts
You should think about a few things before you begin designing. Your social media platform will serve as the visual representation of your brand identity, so you and your team need to be very clear on what that is.
The following step is to do market research to identify your target market. What qualities do they seek in a brand, for instance?
What do they stand for?
What do they have an interest in?
Why are they worried about this?
What content do they enjoy viewing on social media? What do they want the X platform to offer?
This might serve as the cornerstone of your design plan.
Following that, you should consider the designs of your rivals. Even when you take a different method, it’s helpful to be aware of what visual tactics they’re doing and how customers are reacting. You will be better able to create creative assets that connect with your audience the more knowledge you have.
Photos are the main form of content on Instagram for Instagram, Pinterest, and Tumblr; Google+ offers photo postings excellent real estate; and Facebook and Twitter posts with images receive more engagement than posts without images. When it comes to visual content, social media users are much more inclined to click “share,” “like,” or “favorite.”
Advice on Creating Social Media Posts
Strive for Coherence and Consistency
When building your social media page, consistency is essential. Why? as a result of the benefit to brand recognition.
What if a brand’s colors and logo were to change each time you saw it? Most likely, you would mistake it for a different brand or completely forget about it. Building brand recognition is crucial for gaining your audience’s trust and loyalty.
Beyond publishing regularly, consistency on social media also requires sticking to a visual theme. Is it mellow and airy or somber and dark? Do you want your page to promote serenity, vigor, equilibrium, attention, or something else?
A unified design should incorporate your answers to those questions. To ensure that all of your photographs adhere to your identity, you can achieve this by applying the same filter or editing technique to each of them.
Use Colors That Reflect the Style of Your Company
It should come as no surprise that colors influence how customers view your brand. As a result, well-known food brands frequently use the colors red and yellow, whereas financial organizations like the color blue.
Color can be used in a variety of ways in social media design. One is already in your templates. To boost brand recognition, you should include your colors if you intend to use templates while submitting graphics.
To make certain colors pop out in your images and movies, you can also accentuate them.
Urban Skin regularly employs peach and turquoise as its two primary hues in the design of the aforementioned sample. These two are always in the foreground, despite the fact that their images may contain other colors.
Designing your social media postings to correspond with a specific theme and color is another tactic. Let’s take the example of a fashion firm creating content for February. Given that February is associated with Valentine’s Day and the color red, you might base your creative assets around that idea.
Use Social Media Designs Templates
It’s likely that you will need templates if you wish to scale your social media approach.
They provide consistent branding and save a tonne of work. Teams may easily design and distribute templates that have been approved by the branding team and match your strategy thanks to platforms like Canva. Navigate here to that area.
Make sure you have a wide range of templates that can be applied to different kinds of material, including infographics and films. For instance, Mateo New York is probably using templates to create a neat, appealing layout that is consistent.
Make your Design Platform Appropriate
Every platform has unique content and sizing requirements.
Videos must be shot in portrait orientation for platforms like Instagram Reels, designed to be seen on smartphones. Conversely, Facebook is formatted for landscape videos, much like YouTube.
Black sidebars on content should be avoided, especially for videos, as they don’t look well.
You should consider the platforms that work best for particular designs in addition to size. For instance, it’s unlikely that an infographic would succeed on Twitter. A better approach would be to organize that stuff into a text thread.
Your material will be more likely to succeed if you adhere to these recommendations.
Adhere to Design Best Practices
Your social media design should focus on producing aesthetically appealing content that engages and grabs the attention of your audience.
General design principles are recognized to provide appealing images, while many things influence this. The first kind of space in your frame is called white space, which is sometimes referred to as negative space. White or negative space might help direct attention to the subject you want your audience to pay attention to.
Yvonne Koné uses white space in its social media design to reflect the company’s straightforward and understated aesthetic.
When creating your creative assets, bear in mind the following design principles:
Organize your graphic pieces according to relevance via hierarchy. Playing about with the size, contrast, space, and other elements will help you achieve this.
Equal visual weight throughout an image, as seen in this example, produces balance and harmony.
To make elements stand out, juxtapose them using different colors, sizes, or materials.
