11 Social Proof Techniques to Increase Conversion rate on Shopify

Social Proof Techniques

Last updated - November 9, 2021

Do you want to increase your Shopify conversion rate with social proof?

Including real social proof in your store can help your business expand. That’s why major companies like Amazon, WordPress, Mailchimp, and just about everyone else use social proof on their websites.

The disadvantage of this independence is that your store begins with a lack of trust and reputation. Before visitors will pull the trigger and convert into paying customers, you must develop your ecosystem of trust and credibility and use the power of social proof. Low conversions will result if you don’t generate social proof, and your business will suffer as a result.

In this article, you’ll go over more than 11 techniques to use social proof in your marketing to boost conversions.

How to Monitor the Shopify Conversion Rate?

Shopify’s summary of conversions provides an overview of a customer’s previous visits and actions, paving the road for purchase from your store. The conversion summary appears on the order page details and includes an overview of:

  • The total amount of orders placed by customers in your store.
  • Customers’ total visits to your store over 30 days.
  • The beginning of a customer’s first visit to a store.

What is the formula for calculating conversion rate?

It’s simple to figure out the conversion rate. Divide the number of conversions received during a specific period by the total number of people that visited your landing page or website, and multiply by 100%. Once you’ve mastered this calculation, you’ll see a significant increase in the conversion rate of your Shopify store.

Conversion rate = [conversions / total visitors] x 100

Here are 11 Social Proof Techniques to Increase Shopify Conversion rate

When it comes to making a large purchase, no one wants to feel pushed. Shoppers feel comfortable in a virtual community since they are surrounded by people making similar decisions, just as they would in a physical store.

Here are seven things you can do right now to enhance your social proof, credibility, and conversions drastically.

1.Reviews always stands out for the social proof

Did you know that 63% of customers say that having product ratings and reviews on a website makes them more likely to buy?

You should use ratings and reviews to enhance conversions on your product pages, especially if you have an eCommerce business.

Follow up with previous customers regularly and ask them to leave a review. The term “type of bullying” refers to the tendency for people’s unfavourable opinions to be heard loudest. It would help to prevent this, as most satisfied clients will never consider leaving a positive review.

Creating a system to collect reviews might be time-consuming, but it’s necessary if you’re serious about your e-commerce business. Consider using a platform like reviewbit, which automatically follows up with consumers over WhatsApp, to save time and automate the process.

2.Images speaks more than words

People aren’t going to believe your social evidence just because it’s real. So, how are you trying to convince them?

According to research, including photos is an excellent approach to convince others that your statements are accurate. We also know that people enjoy looking at human faces on the internet, and photo reviews that include a photograph are more likely to be believed.

When a customer sees smiling faces on your website, you can benefit from the many unconscious triggers. People form bonds with one another. Customers want to connect with actual human emotions rather than just looking at an artificial product while making a purchase choice.

3.Power of testimonials

Customer testimonials are perhaps the most popular type of social evidence. According to a Nielsen study, 92 percent of consumers will believe a recommendation from a peer, whereas 70 percent will trust a referral from someone they don’t know.

As a result, practically every major brand includes client testimonials on its website. You don’t have to confine reviews and testimonials to a single section of your website. Consider displaying your top testimonials in a variety of locations.

Repetition is an effective way to establish familiarity and trust. When a consumer sees social proof in the form of testimonials on various pages of your website, it might help them rush through the buyer journey. It will transform them from someone who has never heard of your brand to someone who has listened to a lot of buzz about it from various places.

4.UGC strategy

You allow potential buyers to imagine what they might look like if they were wearing the same watch, watching the same television, wearing a particular brand of makeup, etc., by exhibiting this content, also known as User-Generated Content, or UGC.

Collect product images using automated WhatsApp messages that are sent out after someone purchases from you. Encourage users to send you photos of their products. Right on your product pages, provide a curated feed of product photographs.

5.Social Signals Should Be Included

Your social media presence may already be a sales booster for you. It would be best to have a significant following on a social media network such as Facebook, Instagram, or YouTube.

People visiting your website for the first time can gain trust by seeing how many followers, subscribers, and likes you have across your social platforms. To make sense and act as social proof, you must have at least 1k followers on your social media accounts.

6.Make use of Hot Streaks

As humans, we tend to modify our decisions, attitudes, and ideas in response to the number of people who act in the same way. Milgram, Bickman, and Berkowitz conducted a study in 1969. They wanted to see how a crowd of people standing and staring up at a building on a busy New York street affects passers-by.

Because nothing was interesting to look at, the researchers hired some actors to assist them simply standing there and staring up. The outcomes were fascinating!

As the “stimulus mass” grew, more individuals came to a standstill and joined in, looking up. Simply put, when two or more persons looked up, 60 percent or more of passers-by looked up as well. We can take advantage of this bias in our Shopify stores by making the number of people actively interested in, exploring, or buying our products visible on our product pages.

Begin keeping track of transactions, sales, website traffic, or any other important metric. Create hot streak notifications that complement the style and feel of your website as well as your topic. Display hot streak notifications alongside product reviews and user-generated content on product sites, landing pages, and sales pages (UGC).

7.Badges and Certifications

You can proudly show specific industry certifications or accreditations on your website if your company holds them.

Most certification and accrediting bodies have badges or logos that you can use on your website for free. Conversion rates have been reported to increase by as much as 30% in some cases.

8.Remove Obstacles

Unsolved assumptions are one of the key reasons why individuals don’t buy. These can take the shape of customers’ queries that they can’t easily find answers to on your website, unclear next steps, or concerns about the product quality and offer you’re presenting to them.

The goal is to demonstrate to your visitors that they are in excellent hands by removing uncertainty and unnecessary obstacles, allowing them to cross the finish line. Begin by include notifications at the conversion stage that explains the process in detail, confirm the users’ choice, and respond to the most common support inquiries.

9.Promotion by influencers/celebrities

What could be better than feedback from another regular shopper? A testimonial from a well-known figure with whom the customer is already familiar. You get to take advantage of the influencer’s good associations with their audience right away.

The influencer marketing industry is still in its early stages. There are many social media influencers, each with millions of followers that pay attention to what they say and follow their every move.

Because many of these influencers don’t have a good monetization strategy, they’re easy to convince to make a short video of themselves using your product. Some people may even do it for free in exchange for a sample.

10.Integrating different platforms

If your product or service interfaces with third-party services, the logos of your integration partners are one of the best forms of social proof you can use. By doing so, you’re putting your product in the company of trusted and well-known companies.

When someone shows up, they may not know who we are. Still, they have undoubtedly heard of Constant Contact, Mailchimp, AWeber, WordPress, Drip, Shopify, and other similar services, which lends credibility.

One of the simplest ways to gain a social reputation is to include logos for third-party platform integration.

11.Bestseller tactic

Simply displaying which products are your “best sellers” helps to enhance conversions on those products.

A prospect considering buying may be undecided, but if they discover that it is a best seller, they will be much more inclined to make the purchase.

How can you improve your Shopify conversion rate?

Here are the summarized tips that that you can apply for your store:

  • Including social proof: Review gathering via Reviewbit, which publishes reviews on product pages, was a great success.
  • Personalization: incorporating product recommendations into the homepage, product, and cart pages resulted in a significant increase in conversion and AOV.
  • Optimizing email strategy: Yes, it’s not a traditional technique, but improving on emails, particularly the abandoned cart cycle, can significantly improve your conversion rate. It’s money on the table, and email marketing continues to provide the best return on investment.

Final thoughts

These 11 powerful social proof strategies have the potential to raise your conversion rate overnight substantially, but only if you act and put what you’ve learned into practice.

It’s critical to do A/B test modifications to your Shopify store at all times, so try out these ideas one at a time and see how your conversions improve.

Good luck with your store!

Read about SuperLemon WhatsApp Support App To Enhance Conversions on Shopify.

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