Last updated - July 8, 2021
If you own a website, you need an SSL/TLS certificate to secure communications between servers and web browsers. The SSL/TLS certificate includes public and private keys that authenticate your server for data encryption or decryption. Whenever someone visits the site, their web browsers check your certificate’s validity to authenticate the server.
In case the SSL certificate is invalid, users will find a warning claiming the connection is not private. There are several reasons to consider SSL and TLS protocol for your network communication. This article explains the basis of SSL/TLS and why you need them in your business.
Provides data integrity and communication privacy
The AWS certificate manager is designed to authenticate the server by creating an encrypted link between the browser and the server. They provide data integrity and protect connections between web servers and applications. Web browsers use these protocols to protect connections between web servers and applications.
Third parties can intercept your connection with the server and steal sensitive data if they are not encrypted. TLS ensures data privacy by preventing third parties from accessing your data without a public key. It encrypts every bit of information where no one else can have the key to open.
Affirms your identity
The SSL protocol is used when authenticating communicating parties. It proves to the visitor that you are the owner of a hostname for the application. After establishing a secure connection, the server sends an SSL/TLS digital certificate to the client, who will check it against a trusted certificate authority. The client has to validate the server’s identity before engaging in any other activity.
The SSL/TLS protocol uses public-key cryptography to authenticate communicating parties. This allows each party to identify who is on the other side of the communication line. The identification is crucial for online transactions to avoid transacting with a hacker or cyber-criminal. If you are transferring money to a company, knowing their identity is vital.
Improves customer trust
The SSL certificate offers encryption and authentication that improves customer trust. The user will be 100 percent sure of communicating with the correct server and trust any transactions that follow. Customers are likely to visit your site if they know you are a legitimate entity. If you don’t install the SSL certificate, visitors will see a message stating that your site is not secure and won’t continue. This will affect consumer trust in your website.
Therefore, SSL is a must when you need to instill trust in customers. For example, anyone running an e-commerce site that asks for user’s data needs to engender a sense of trust. The TLS certificate is a visible way of showing users they can trust you. The cookie used to authenticate your website inspires user confidence.
Protects your confidential data
SSL protocols allow encryption of connections between client and server mediums. The encryption protects confidential data by ensuring no third party can read or tamper with private information. Without encryption, you expose all the sensitive information to malicious third parties. The SSL certificate keeps the connection between a web server and browser encrypted and private. Third parties will not be able to decrypt any previous TLS communications.
Improves search engine rankings
Web browsers such as Google made changes to their algorithm to prioritize websites that use an SSL certificate. An emphasis on TLS protocols allows your site to rank higher compared to those without the credentials. With more searches returning at least one SSL-secured site on the first page, you stand to benefit.
As more people rely on SEO to achieve a higher ranking, getting your SSL certificate can be the key to higher rankings. Installing SSL protocols can also increase site speed and attract more audiences. Users are likely to return if they are satisfied with your site’s speed, which improves organic traffic.
Comply with industry standards
You need an SSL/TLS certificate to comply with industry standards regarding privacy and confidentiality. Sectors such as finance require that you maintain certain levels of security if you want to transact. Hence, installing the TLS protocols helps satisfy industry requirements if you are dealing with online payments. Before receiving online payments, your website must comply with the Payment Card Industry (PCI) requirements.
Google makes SSL mandatory
SSL/TLS is used across all devices because of its versatility and won’t cost you much. This makes it accessible to most websites, whether small or big. You need the protocols to keep visitors and remain relevant.
Since 2018, Google has made it mandatory to have an SSL/TLS certificate while flagging websites that don’t have the protocols. Anyone who cannot comply with the rule will experience a warning message of an unsecured website. In the future, they may block websites from loading on the browser if they lack an SSL certificate.
The Bottom line
Every website or blog needs solid security measures for a variety of reasons. You cannot underestimate the cybersecurity risks posed by a lack of encryption. An SSL certificate works after the TLS certificate is established. These protocols use different cryptographic algorithms that focus on securing communications. As web security continues to grow, SSL certificates are an excellent way to protect against hackers. The TLC upgrade offers a more robust defense with more thorough verifications, better key generations, and newer algorithms. The goal of these protocols is to make it safe to transmit sensitive information.