Last updated - August 3, 2022
SEO, or search engine optimization, is a crucial part of the marketing industry. When you optimize your online sites, including your blog posts, you boost your website’s exposure to people who use internet browsers (such as Google, Safari, or Microsoft Edge) to find your product or service. But, does your blog content genuinely aid your company’s organic search engine ranking?
You will discover the solution to this question and more in this post.
Get ready for an in-depth look into the SEO industry, the elements that influence it, and how to start optimizing your blog site for search engines. Although it is obvious that blog content contributes to your SEO, Google’s frequent algorithm tweaks might make writing the correct type of blog content difficult if you do not know where to begin.
What Are Keywords And Keyword Mapping!?
You may have heard of the term “Keyword” before, but what does it actually mean and what does it do!?
SEO keywords are words or phrases that define the subject matter of a specific piece of content. Keywords enable browsers to appropriately rank your content and also assist people in finding information that is relevant to their search terms. While keywords are still essential for thinking and organizing your content strategy, their impact is completely dependent on context.
Keyword mapping is essentially the act of studying, targeting, and relating keywords to your site content. This is usually done on a page-by-page basis, but it may also be done on a topic-by-topic basis. A keyword map is often presented as an Excel or Google spreadsheet. Keyword mapping may be done for all of a website’s pages in addition to blog articles. It is crucial to understand the requirements that are specific to the sort of content you are trying to create. The significance of the keyword in the content development cycle is sometimes neglected, but this is not something to skip.
How to Take Advantage of Keyword Mapping to Write an Seo-Friendly Blog Post
Some of the tried and tested strategies are:
Conduct Search Queries
It is critical to grasp at least three things about SEO right away:
- Why? What are the ultimate marketing objectives?
- Who is the intended audience, and what do they expect?
- What precisely are you selling?
It is done this way so that whether you are working with the content, such as blogs, articles, or any other sort of information, you will know exactly what to do and how to do it.
You may easily utilize prior pieces of content that have done very well and have a logical content structure as references and implement their method. This will help you lessen your burden while also enhancing your productivity and optimizing your content approach. Every organization has a standard operating procedure (SOP) that explains how to execute various activities. These SOPs are based on the techniques that the organization uses to perform tasks.
During the initial step of research, your aim is to collect as many keywords as feasible that you want your website to appear. Consider going outside the structure of your present site and beyond the keywords, you currently rank for, particularly those that your rivals are employing for their SEO efforts. It is especially vital to determine what questions you can answer or issues you can address for this target persona while conducting keyword research. It is fine to consider in broad strokes what those challenges or queries are at this time. If you do not start with a strategy, keyword research might be a daunting undertaking.
As a result, I propose beginning with the themes that your blog will cover and then expanding or contracting your scope from there.
Categorize Relative Keywords
Once you have compiled a list of keywords, consider the searcher’s purpose, with the objective of grouping keywords that address the same query.
Begin by copying your spreadsheet and matching comparable terms line by line.
When we look at the keywords provided for example, the top three phrases “Word Counter Tool,” and others like “Word Counter,” and “Word Count,” are all extremely similar to our initial query.
These would make excellent homepage keywords and should be grouped together.
Use Counter Tool, Measure Keyword Density
A Word Counter is a free online tool that counts and shows the number of words, characters, characters with spaces, pages, and, most importantly for keyword purposes, word density in your text.
Word counter online can be accessed using a web browser such as Google Chrome, Safari, or Microsoft Internet Explorer.
As you type, the current length and other crucial details about your content are shown and updated in real-time. Your text’s overall length is also shown. When you need to reduce your text or boost your word count, this is the tool you can employ. The goal of a Word counter tool is to keep you from exceeding the Word count limit for the content that you are writing. The word density feature of this tool makes it the most optimal tool to use for the keyword mapping process.
Keyword density is a keyword use feature of SEO that indicates the number of times the target keyword occurs in the text on a web page. Keyword density is a keyword optimization feature that shows how many times a target keyword appears on a certain web page. This estimate will give you the percentage and number of times your target term occurs on the page in relation to the total amount of words on the page. Search engines utilize keyword density to analyze if a certain keyword/phrase is related to the content. According to several SEO experts, the optimal keyword density should be about 1-2 percent.
This indicates that if we use it at this level, search engines will be aware of the keywords are not used more than they need to be, otherwise known as (Keyword Stuffing)
Create A Keyword Map
It is entirely up to you how your keyword map will appear. It is now time to reproduce this configuration on your favorite rank tracker. As a group tag, use your primary keyword for each group.
Tagging your keywords correctly will allow you to quickly see which keyword groups are expanding, which are declining, and which have more than one landing page ranking for them, which may signal cannibalization concerns on your site.
If you are not sure where to begin, Ahrefs and SEMrush are two of my preferred rank monitors.
You now know which pages on your website are required to target the keywords! Do not forget that your homepage may also target a keyword as well.
Conclusion:
SEO-friendly blog posts are a must if you want to get the most out of your website. By mapping your keywords, you can make sure that your content is properly optimized for search engines. This article provides a step-by-step guide on how to do just that. To improve your blog’s SEO, follow these tips and you will be on your way to higher rankings in no time.
For me as a digital marketing manager, it is very essential piece of information, I recommend digital marketers to read these types of blog regularly.
Great you loved our blog and hope it did give value.
Nice blog to read. Keywords are important because they tell search engines about the content of your website’s page.