A business not only requires acquiring new customers through promotions and marketing, but retaining the old ones is also very important. In fact, it is more critical to make the most of existing customers. There are many ways you can keep them engaged with your products and services, but follow-up emails has got an edge in this regard. As a WooCommerce store owner, you should know that it takes more than just having great products to keep buyers engaged in your store.
To keep your customers interested and concerned about your brand, you should consider follow-up emails as a primary option. They would appreciate a brief reminder from you. Wocommerce offers AutomateWoo to create automated email workflows to bring your customers back to your WooCommerce store every time they get an email from your brand.
The importance of follow-up emails
Email is an essential part of marketing and increases productivity due to a multitude of reasons. Emails offer a personalized way to reach out to your clients and make them feel important for the brand. With emails connected directly to smartphones, it takes no time for a user to check and respond to emails instantly. According to a study by Adobe, millennials spend more time checking out their emails than any other generation. This suggests that people of age 20s to 30s spend significant time on checking their emails.
So, email is an enduring way of communication all around the world. Also, this means of communication is easy to use, hassle-free, and remains a significant basis of keeping in touch formally and informally, both.
However, despite the importance of email marketing, many website owners cannot figure out what message they should use to convey emails to help increase sales. This blog aims to explain the three most crucial follow-up emails that every WooCommerce store owner should use to make the most out of less amount of effort. Here are these!
- A welcome email
- An abandoned cart reminder email
- A win-back email
The first email a customer gets when they subscribe to a brand’s email list is typically known as a welcome email. A welcome email contains a welcome message for customers and confirms their subscription. This email is crucial because it provides businesses an opportunity to introduce the brand to one of your potential customers.
Since many popular companies make sure they send a welcome email right after a user sign up for their email list or when a buyer makes a purchase, users tend to expect a welcome email as soon as they subscribe to your newsletter. So, without disappointing their expectations, cheer them up with a shiny bright offer. Make sure you schedule your welcome email within an hour while the customers still have some thoughts about your store in their minds.
A welcome email from all types of retailers can be a simple yet effective introduction to your products. This type of email includes a few essential elements; confirmation of a customer’s subscription, display of your bestselling product, offering ways to connect via social media, and particularly a discount code for their first purchase from your brand.
Abandoned cart reminder
A lot of online shoppers left their shopping carts abandoned after adding products in the cart, for several different users. A business, on the one hand, needs to figure out those reasons, while they should also send an abandoned cart email to those users. This significantly happens because people, while browsing different sites and adding items to their cart, may lose interest in shopping and leaves the site.
Luckily, brands can reengage those users with a cart abandonment email. This helps in enticing shoppers back to your store to make a purchase.
An abandoned cart email may typically include a message showing what customers exactly had in their cart, along with images and pricing. You can also add that number of products left in the stock to prompt the user to shop quickly. These emails should include a link to the customer support section, so if they have any concerns or queries, they can quickly get in touch. No matter if you are a fashion brand or a software development company, you can always use email marketing to keep in touch with your potential customers.
Win-back emails are a way to retain existing customers. This is particularly helpful for online shopping. If a customer does not shop a certain time, they can be reminded with a win-back email.
There are many customers listed on the business email list who have remained quiet. Either they have not visited the shop in a few months or not shop in a while. Customers show their interest to your products by subscribing to your newsletter! Since they know your brand well, it is easier for you to convince them to buy from you again than to acquire a new customer. All you need to do is to poke them to come back to your store and check out the new offerings.
Win-back emails can also include an offer, like free shipping on a particular amount of shopping or discount code. And, if you include an offer that has an expiration date, make sure you follow up a second time before the offer expires. You can also add a pinch of emotions along with your reminder emails like, “where have you been so long?” or “we miss you!” to remind customers that they have not engaged in a while.
Hopefully, this article has helped you differentiate between different follow-up emails and diverse communication strategies. Leave us a comment to share your thoughts.