Last updated - November 16, 2023
Who are the Best Marketing Experts to Follow in 2023?
Digital marketing is the most effective way to reach prospects and convert them into new customers. If you don’t know much about this field, don’t worry; we are going to show you 6 digital marketing specialists. These experts regularly share their knowledge and will quickly turn you into a master marketer!
1. Rand Fishkin
Rand Fishkin is the co-founder of Moz, one of the best SEO tools on the market. With Moz, you can analyze link profiles of sites, study different keywords, track rankings, page optimization, and much more.
Moz is a game-changing SEO tool that allows you to quickly find the keywords your business should be targeting and the type of content, and the links you need to consistently rank well on Google.
Rand Fishkin is considered one of the brightest SEO gurus on the planet and has been in the industry since way back in 2003 when he first started blogging. After the success of his blog, he set up a consulting company before launching Moz. Fishkin is now working on SparkToro, which gives companies detailed insights into the websites their customer’s visit, the hashtags they use, and the people they follow.
Rand Fishkin seems to be constantly ahead of the latest trends in digital marketing. If you want to learn about the latest happenings in SEO and know where the industry will be in the next 5 years then follow Fishkin.
2. Tim Ferriss
Tim Ferriss turned digital marketing on its head with his book “4-Hour Work Week” which was an international hit and on the New York Times best sellers list. In the book, he talked about the power of the internet to outsource business functions, reach customers effectively, and simplify your business by only focusing on your most valuable customers.
He is one of the pioneers of digital marketing and also has extensive experience in tech and venture capital. He was an early investor in Uber, Shopify, and TaskRabbit. Tim Ferriss has an amazing podcast that talks about all kinds of topics, including business management, strategy, digital marketing as well as life hacks.
Tim Ferriss regularly shares amazing tips on how to start an online business. He is also great at predicting the next big trends in the tech industry, so if you are looking for some inspiration or need some business ideas, we definitely recommend following Ferriss and tuning into his podcast.
3. Larry Kim
Larry Kim is an extremely successful founder and digital marketing guru. He started WordStream way back in 2007. This incredibly successful software allows you to run all of your Google Adwords, Bing Ads, and Facebook Ads from one single dashboard. You can easily implement and track campaigns, allowing you to effectively win new customers.
Larry Kim also founded MobileMonkey, which is an incredible outreach tool. MobileMonkey will reveal your anonymous website traffic and give you contact details (name and email) as well as your IP address. This tool helps you automate your email marketing campaigns. MobileMonkey also features a state-of-the-art chatbot that can make sales while you sleep!
When Larry Kim isn’t building amazing software, he is blogging on Medium. Incredibly he is one of the most popular authors on the platform. He is constantly sharing game-changing insights into digital marketing and particularly about Facebook and Google Ads. If you want to quickly improve your online ad campaigns, then you need to read everything Larry Kim has ever written now!
4. Jennifer Polk
Jennifer Polk is a Managing Vice President at Gartner. She helps some of the biggest companies leverage digital marketing to create demand, build brand visibility and develop their position in the market. She has almost 20 years of experience and specializes in social and digital marketing.
Jennifer Polk was the head of social media marketing for Sears Holdings Corporate and was one of the top-performing marketers at J.P. Morgan Chase. She is greatly followed on Twitter and is constantly sharing her amazing insights into the world of digital marketing. If you want to know how to launch a product in the digital space, then you will find her insights particularly valuable.
5. Dekker Fraser
Dekker Fraser is one of the best digital marketing instructors on Udemy. He has 1/2 million course enrollments, a 4.5 out of 5 feedback score on his 28 marketing courses and taught college-level digital marketing. He’s the author of two product marketing books, “Become a Product Marketing Manager” and “How To Go-To Market: Product Launch“. He was a former Global Marketing Manager for Sony PlayStation and Vice President of Marketing for a Google accelerator startup. Dekker Fraser has an MBA from the #1 ranked business for marketing: Philip Kotler’s Kellogg School of Management.
Skip the $100,000 marketing MBA and take this Udemy marketing course instead!
Learn how to acquire customers cost-effectively & grow your business using the latest digital marketing tactics & strategies. This content is based on the latest and best research as well as Dekker’s real-world experience as a marketing executive in companies ranging from early-stage startups to the Fortune 100. Not only does Dekker give you insider knowledge about how to get hired and earn high 6-figure product marketing salaries, he also provides insider tactics for becoming an elite product marketing manager and quickly getting a high-paying marketing job.
6. Kim Garst
Did you know Kim Garst is the most retweeted digital marketer of all time? She was featured in Forbes as a top 10 social media influencer and has a wealth of knowledge on all things social and digital marketing which she loves to share with her followers.
Kim Garst brings lots of enthusiasm and fun to the digital marketing space. She also has a fantastic blog where she dives deep into the nitty-gritty of social media to ensure your company stays winning. If you are struggling with influencer marketing, then Kim Garst has some great blog posts where she explains all the ins and outs of deploying a successful influencer campaign and shows you how to find influencers that can really take your business to the next level.
7. Ryan Deiss
Ryan Deiss first started an online business way back in 1999! He then quickly became one of the thought leaders in the digital marketing space by sharing his thoughts on his super-popular site digitalmarketer.com. Ryan Deiss offers some of the most comprehensive courses in the world on digital marketing and also shares a bunch of free content on his website.
You could spend months devouring his blog posts and learn something new every single day. Ryan Deiss will teach you everything about digital marketing, from copywriting to email marketing to content marketing to analytics and everything in between! His website has everything you need to quickly turn yourself into a guru!
Final Thoughts
If you don’t have an effective digital marketing strategy, then you are missing out on so much revenue. Search, email, and social media are incredibly effective ways to reach customers, and combined with the latest software; you can leverage consumer data to create engaging and largely automated campaigns. The digital marketing industry is constantly evolving, and you can never learn too much! To ensure you stay ahead of the latest digital marketing trends, we recommend you follow the gurus we mentioned above. Comment below who your favorite digital marketing guru is and why!
