Holiday season is a great window to improve sales on your WooCommerce store. It is a time when you can radically increase the number of new customers on your store. However, in every domain of eCommerce, you will find stiff competition, and you can’t expect customers to pop in to your store on their own. There should be an organized marketing strategy to bring in more traffic and potential customers. In this article we will look at some useful strategies you can adopt. We will also discuss the top marketing plugins you can install on your WooCommerce store this holiday season.
This plugin can be a real help for a lot of your discount strategies. The main advantage of the plugin is that you can use it in a flexible way according to varying strategies. You will be able to create discounts at product and category levels. Or, if you want to promote bulk purchase of certain items, you can set up a bulk discount on them. It also enables cross selling as you can configure combinational discounts involving multiple products.
With the help of this plugin, you can execute “Buy one, get one” offers, where the free product will be automatically added to cart. And, if you want to offer personalized discounts based on purchase history of customers, you can set unique discounts for individual or a group of customers. Another interesting aspect is that the plugin helps in displaying the offers and discounts on the product page to let your customers know. The single site license of this plugin is priced at $79. There is a 5-site license for $119 and a 25-site license for $199.
Sending a personalized email to a customer is one of the most effective ways to ensure a sale from a customer. When your customer base is large, sending emails to all will be a really hectic job. With the help of Follow-Ups extension, you can create effective email campaigns custom designed based on customers’ interests and purchase history. You can create different customer groups and manage a campaign in a targeted manner. In addition, the plugin also allows you to tweet your customers and prospective customers.
Follow-ups plugin helps you understand the value of each customer as well as the success rate of your email campaigns. It even helps you in sending prompt reminders to customers to ensure that no communication is missed. In fact, this plugin allows you to automate your marketing efforts so that you can focus more on other aspects of your site. A single site license of this plugin would cost you $99. 5-site license is $149 and 25-site license is $249.
During a holiday season, there are chances that a lot of customers would add products to the cart and then don’t complete the purchase. This can be a really bad scenario for your store as a huge amount of sales can be lost in cart abandonment. Here is a plugin that will help you to remind customers about the purchase they have left behind. With the help of this plugin, you can create a user role based strategy to send targeted messages to certain groups of customers.
You can even save the carts of unregistered users, so that you will be able to add new customers, particularly during the holiday season. The plugin allows to create customized templates with targeted messages for specific customer groups. And, you will be able to change the text manually for individual email, if that is required in a particular scenario.
The plugin will also help you add a discount coupon on the email so that you can pursuade the customer to go ahead and finish the order. For each of the successful conversion from abandoned carts, you will get a notification to be aware of the success rate of your campaigns. Moreover, the plugin offers detailed reporting features as well. A single site license of the plugin would cost you €79,99. The 6-site license is €99,99 and the 30-site subscription is €169,99.
One of the most effective strategies to help you increase sales during a holiday season would be to offer discount coupons to customers. Even though WooCommerce has coupon management in-built, this plugin can really supercharge your coupon strategies. It helps you generate a large number of coupons instantly, and email them to customers. Moreover, you will be able to add them to your WooCommerce admin and import them via a CSV file.
The plugin also helps you to personalize the coupon design and choose beautiful designs of your choice. Furthermore, you can display the available coupons in the Cart page, so that customers won’t leave your site in search of coupons. They can simply click a coupon of their choice and avail the discount on the items in the cart.
Smart Coupons plugin also enables a store credit system on your store, which allows customers to maintain store credits on your store. There is also an option for gift certificates and vouchers which customers can purchase for themselves or as gifts. Customers will be able to customize the text they want to include in the coupons. Every aspect of coupon maintenance including credit balance adjustment is handled automatically by the plugin.
You can purchase the single site subscription of this plugin at $99. The 5-site license is $129 and the 25-site subscription is $199.
This Bulk Edit Plugin offers a really simple way to offer discounts during the holiday season. One of the standout features of this plugin is that it is capable of handling over 10000 products at one time. So, if you have a WooCommerce store with large number of products, this is a great tool to edit multiple aspects at one go.
For example, if this holiday season you want to set up a 10% discount to all your products, you can do that in a matter of minutes with this plugin. Simply set a sale price 10% less than the regular price of all your products. Interestingly, if you want to set up different discounts for different categories of products, you can filter products by categories and apply discounts separately. More of such unique use cases of this plugin can be found in the documentation.
A handy feature that you would find with this plugin is the Undo button. After each operation if you want to revert your products, you can manage it simply with a click. The plugin has an intuitive interface overall, and is quick and reliable for operation involving large number of products. A single site subscription of this plugin would cost you $69. The 5-site subscription is $99 and the 25-site subscription is priced at $199.
Without proper efforts to display deals on your WooCommerce store, your offers won’t really reach customers. This is an extension that would be really helpful to grab your customer’s attention with custom product labels. Displaying different labels on your product information would be a really great way to improve conversions on your store.
You can put a label on your best selling products or those products that are on sale. Or, you will be able to show the discount amount or percentage associated with each product. The accurate amount will be automatically calculated by the plugin. If you want to display a ‘New’ label on products, you can specify a date. And all products added to your store after this date will have the label.
The plugin allows to choose six different type of product labels. You can use the predefined colors or choose different colors to suit the color scheme of your website. Product labels can be created at individual product level as well as for multiple products on a global level. You will find a range of conditions available with the product by default. However, if you want to add more conditions, you can manage those using hooks. For this, you need to have coding knowledge or the help of an expert though.
The plugin would cost you $49 for a single site subscription. The 5-site subscription of the plugin would be $99 and the 25-site subscription would be $149.
Tips for a great holiday season sales strategy
A great holiday season would be the dream of every eCommerce store owner. However, it is not an easy process as competition is severe in every domain. Here are a few tips that will help you stay on top of holiday sales this season.
Preparing early is the key if you are expecting a positive outcome from your sales. If you are planning a big sale window on your store during November-December, you might have to start planning it as early as September. Getting all the requirements ready before the actual sale would be a really good way to approach holiday sales. You have to make arrangements with your hosting service to handle the extra traffic on your site. Similarly, you might have to discuss the specifics with your delivery partner too about increasing load. If you prepare early for a sale, you will have the time in hand to think through each and every operational hassle well in advance.
Take a thematic approach
You can improvise your site design to suit the mood of the holiday. For example, if the sale is during Christmas, you can have some Christmas motifs on your site, to convey your involvement to your audience. There are more chances here that your customers would be more emotionally connected with you create a festive mood on your site. You can make it even more interesting if you have some products that are specifically useful around the holiday. For example, you can give a thematic improvisation to your gift card design to align to the holiday. Here is a list of WordPress themes that might be useful to you this holiday season.
Get the right approach in marketing
You will have to really put in solid marketing efforts to get your holiday sale reach all relevant customers. Study your usual marketing approaches and see what all tweaks you need to make to suit the holiday season. Maybe you have to use an entirely new marketing channel for the holiday season. Understand what works best with the holiday customers and accordingly design your approach.
Analyze past data and understand which marketing channel has brought in the best returns during past holiday seasons. Focus intensely on that channel and improvise with some creative ideas to boost your store and products. Make sure to have a multi-channel approach to get a better reach of all sections of your customers. And make sure your campaigns follow a consistent pattern on all different channels that you use for marketing.
Make sure your site is working fine
You need to make sure that your site is working fine before a sale. If there is downtime due to additional traffic, it might really impact the reputation of your site. Similarly, a smooth checkout is an important aspect that would define the prospects of any eCommerce store. Make sure the checkout process is quick and does not create any unnecessary steps or hassles to your customers.
Ensure a great holiday shopping experience for your customers
With diverse strategies and tools, you can create a very efficient holiday sale strategy on your store. However, make sure to keep customers as your first priority, always. To share an insight with us, please leave a comment below.