Technology is evolving at a rate never seen before. Ideal concepts humans could never think of are now possible. The advancement of technology has led business owners to think bigger.
Magento is one of the big names in the e-commerce industry. Research says it can be implemented in over 100,000 e-commerce websites, and its use has increased by 12%.
Online shops seeking to improve their online presence turn to the Magento e-commerce platform because of its broad feature set, scalability, and flexibility, enhanced by recent advancements and developments.
Here are some of the trends that are shaping the next generation in Magento Development Services :
- Omnichannel
An omnichannel approach connects online and offline channels.
The integration of two channels simultaneously helps you manage the business operation seamlessly. All channels will have real-time purchase, sales, and inventory integration.
There is a slight difference between omnichannel and multichannel. In multichannel, there is no coordination between the two different channels; they function independently, whereas in omnichannel, we work on the online and offline channels simultaneously.
Magento facilitates omnichannel integration through its integrated order management system and interfaces with external systems, including point-of-sale and CRM systems. Magento Commerce offers advanced order management features, such as centralised order processing, inventory control, order routing, and integration with several fulfilment options and carriers. With Magento, businesses can provide a consistent customer experience across all channels.
- Mobile Commerce
Mobile phones are everywhere. You may be reading this from your mobile phone. Today, this small screen rules the online markets. The majority of online traffic comes from mobile phones. Hence, it is imperative to optimise the mobile shopping experience.
Magento’s mobile-first strategy assures smooth navigation, quicker loading times, and an improved mobile shopping experience. Mobile commerce is gaining traction because of the expansion of Progressive Web Applications (PWAs)-based mobile commerce. PWAs have a high development phase and remarkable development cycle results.
Developers must incorporate with Accelerated Mobile Pages (AMP) and use responsive designs. eCommerce Development Services in Australia targets smooth checkout procedures to improve the mobile buying experience. Custom Magento development services in Australia offer various mobile, desktop, tablet, and app development services.
- Progressive Web Applications (PWAs)
PWAs are the crossover between store websites and applications. They are quick, dependable, and exciting web applications. Magento merchants should consider PWAs as they provide several benefits over regular web apps, such as quicker loads, enhanced output, enhanced user encounters, and heightened involvement.
PWAs do not require users to download additional applications, saving device storage space. This also creates an image of technological advancement in the store in people’s minds. Magento retailers may easily design and implement PWAs with the help of Magento PWA Studio.
- Voice commerce
Hey Alexa! Read an article about Magento Development Trends.
Giving commands like this to your smart devices is becoming increasingly common. Hence, integrating voice commerce features in your online store will allow customers to search for items from your catalogue by just giving a verbal command. This will attract more customers and encourage repeat orders.
Hiring a Magento developer to integrate this technology with AI and ML ideas would enable you to leverage it entirely and offer personalised recommendations to your customers. Magento integrates with Amazon Alexa to assist voice commerce.
This strategy attracts tech-savvy customers and positions the platform as a leader in digital commerce. Shoppers can easily search, browse, and buy products using voice commands, simplifying the process. It also encourages retailers to adopt voice-activated apps to enhance the customer experience.
- Emerging technologies
New emerging technologies are changing the way we interact with the world. The future of the shopping industry is at our doorstep. Historically, technologies like AI, headless commerce, augmented reality, and virtual reality were expensive and could only be afforded by big industries. However, these technologies are now available for all. Magento has already developed toolkits and extensions to help merchants develop their store websites using these technologies.
- AI
2024 started with the buzzword AI. Many people see AI as a threat to free speech, and while this may be true, one thing that AI can do that is not humanly possible is provide a personalised experience to every person using this technology. AI can be trained through machine learning to understand each person’s needs.
Magento provides a toolkit to help merchants integrate various AI features and examine client behaviour based on search behaviours, previous purchases, and other relevant data. This will help you effectively organise your marketing campaign or sales activities and make data-driven decisions. Afterwards, merchants will have to use their predictive analytics tools to learn which products the customers may be most interested in purchasing in the following days.
- Headless commerce
Another emerging technology is Headless commerce. True to its name, this technology facilitates keeping the head of the store different from its body. Headless commerce allows users greater flexibility and agility by decoupling the front and back end of the store. This concept will enable businesses to test various front-end frameworks and interfaces without disturbing the back-end functionalities.
Furthermore, headless commerce facilitates multi-channel or cross-platform consistency. This implies that you can now use professional Magento developers and provide them instructions on optimising your store so that it may be accessible through a website, mobile app, wristwatch, or smart speaker. This will enable your Magento company to expand and thrive steadily going forward—not just in 2024 but also future years.
E-commerce businesses are actively adopting this concept, which has gained popularity and traction. Its scalable and adaptable features increased the adoption rate to 12% in December 2023.
- Augmented reality and virtual reality
Real-time digital information combines real-world surroundings to create augmented reality (AR). By employing AR and VR technologies, customers can see products in a realistic 3D environment. 71% of consumers would shop more frequently if they could interact with products using AR.
Magento’s third-party platform connectors allow it to offer AR and VR. Businesses can use Magento to create AR and VR experiences that let customers see furniture in their homes, try on clothes, and more. As a result, customer engagement, trust, and purchase decisions will be boosted.
Conclusion
By adopting the next-generation trends, Magento shows its dedication to leading the way in e-commerce technology. Magento businesses are innovators because they can quickly adapt to new technologies.
FAQ’s
1. What is the importance of omnichannel integration in Magento development?
Omnichannel integration guarantees a seamless connection between online and offline channels and offers a uniform customer experience throughout all touchpoints. With features like inventory control, centralized order processing, and integration with point-of-sale and CRM systems, Magento makes this integration easier. This strategy improves operational effectiveness and customer satisfaction.
2. How does Magento support mobile commerce?
Magento’s mobile-first approach improves the mobile user experience by offering faster loading times, seamless navigation, and an app-like experience without downloading one with features like responsive design, Accelerated Mobile Pages (AMP), and Progressive Web Applications (PWAs).
3. How can voice commerce be integrated into Magento stores?
Voice commerce attracts tech-savvy customers and streamlines shopping by enabling voice-activated product searches and personalized recommendations.
4. Which new technologies influence Magento’s development, and why are they essential for business?
Magento’s development is revolutionized by emerging technologies such as AI, headless commerce, and AR/VR. These technologies offer immersive shopping experiences, increase personalization, and offer flexibility.
