When you offer products and services to customers online, it’s important to give your audience evidence of your credibility and authenticity. Social proof drives e-commerce and matters now like never before.
Testimonials help to increase conversion rates, sales, and profit. Moreover, even negative feedback can give a positive effect – the main thing is to handle it correctly and provide the buyer with attention and care.
Technology and customer experience don’t stand still. Video penetrates many areas of our lives, and online shopping is among them. Even though most of the testimonials and reviews are still text-based, the numbers speak for themselves.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 64% of consumers make a purchase after watching branded social videos.
- 51% of marketers worldwide name video as the type of content with the best ROI.
- Online shops which use video grow revenue 49% faster than non-video ones.
So nowadays video plays a great role in the sphere of e-commerce. It can be not only testimonials but also explainer videos, shoppable videos, influencer reviews, streaming, and some other experiences.
In such a case video testimonials can become the right first step to start engaging video content and boosting sales at the same time. And if your site was created on WordPress, you have several handy ways to do it.
The Easy Video Reviews plugin is directly aimed at collecting and displaying video feedback from customers. It also allows to manage received videos in a dashboard.
This plugin is fully compatible with WooCommerce, which is often used by e-commerce companies.
Easy Video Reviews has two plans: Free and Pro. The free tariff gives all the necessary features to collect and display video testimonials:
- recording on any device;
- video preview for the buyer;
- embedding video with a shortcode;
- form to ask for video feedback, that can be used in pages, posts, and widgets of the site;
- import and export settings.
Unfortunately, the number of video testimonials is limited in the free plan of the plugin. At the same time paid functions include WooCommerce integration, sharing on social media and other sites, customized recorder, drag and drop video uploader, and an unlimited number of video testimonials.
Recomm Video Testimonials has only a free plan for now. And almost all paid features of the previous plugin are provided here, even an unlimited number of videos. Recomm is compatible with WooCommerce as well.
This plugin helps to create a campaign for video testimonials collection. It consists of
- a single link to request,
- dashboard for video approval or cancellation.
During customization, the user can choose the colors, insert his logo, and give the customer some instructions and questions to answer.
Also, online shops can group received video reviews into playlists to embed them on certain pages of the site. Viewers are provided with emoji responses to mark interesting videos.
One more plugin that offers an easy and customizable way to ask for video reviews from clients. All the testimonials are displayed here in the widgets.
As we are used to, customers are offered to record videos on any device (either desktop, tablet, or mobile phone) or upload an existing video. But here we find the main difference – Repuso monitors all social media channels provided to find reviews for the brand.
As for the video format, this plugin works with YouTube and Vimeo, which is why buyers can just share a link to their clips in the mentioned social networks instead of recording them from scratch.
Testimonials Widget plugin gives mixed content capabilities to place testimonials on the website. It lets you make a video slideshow or mix the content – responsively slide images, text, and video together.
In addition to slideshows, carousel and fade transitions are available. You can insert the customer’s feedback using shortcodes, theme features, or widgets with category and tag filters. There are also several display options, such as random or defined order.
Unfortunately, there are no features that help ask for video feedback and record it directly from the site or a dedicated page.
And some more
last, but not least. We should mention those plugins which also offer WordPress websites the ability to work with video testimonials, but only with Pro or Premium accounts.
The Best Testimonial Slider and Showcase plugin facilitates easy management of customer video testimonials. Using shortcodes testimonials in slider or grid view are showcased on any page or post. So there is no option to gather videos from the clients.
The Real Testimonials plugin gives input video fields for each testimonial and video testimonials with Lightbox functionality. It offers different ways to collect, manage, and display customer feedback on a website.
AP Custom Testimonial premium plan supports video testimonials including YouTube and Vimeo clips.
So, there are enough plugins to upload video testimonials on a WordPress website. But the main challenge for users is collecting those reviews because customers simply aren’t interested in recording videos. This process is still supposed to be complicated, time-consuming, and uncomfortable.
Of course, sometimes it is easier to write text than to shoot video. Privacy issues are not unimportant either. However, the use of video in e-commerce is becoming increasingly popular. Consumers become more accustomed to consuming video content online. And this is understandable because the video attracts the attention of potential customers and makes them more interested in the product.
Businesses are likely to increasingly turn to video as a way to showcase their products and services, because a well-made video can also help in a way that photos alone cannot, by providing a more immersive and interactive experience for the viewer.
Finally, video can help to build trust and credibility by providing a more personal touch and allowing customers to see the product in action. This can help to engage with potential clients and increase the likelihood that they will make a purchase.
It is likely that many customers find the current state of e-commerce shopping to be lacking in personalization and engagement, as many online shopping experiences are fairly generic and do not offer much in the way of personalized recommendations or tailored content. And video testimonial plugins give a significant opportunity for businesses to improve their e-commerce offerings by providing more personalized and engaging shopping experiences for their customers. As a result that can help increase sales and customer satisfaction.