Beautiful Website Design Trends: The Creative Side of Web Application Development for Business

Visual Design Trends for Websites

Last updated - February 7, 2023

Creating a website for business purposes might be challenging: all those digits, tests, reruns, reboots, whatever. If you are not a coding expert, that development stage might be best left for the pro who specializes in the technical component. So, you can hire custom website development services and focus on a more creative, soulful, and fun side: the visual design!

Why Focus on Aesthetical Visual Design in Website Development

Importance of Aesthetical Visual Design in Website Development

Of course, a website’s practicality is significant. Yet, remember that businesses often work with clients’ emotions, and aesthetics is the savior here. Making your website visually appealing means contributing to a visitor’s emotions. That means they are more likely to engage with your website, enjoy their “time” there and consider you an attractive goods/services provider.

7 Visual Design Ideas for Business Websites 2023

Sleek Minimalism

Minimalism is a 10/10 style of art and design. It is about using the fewest possible elements to create something beautiful! Even a non-artist business player can try and succeed with minimalism. Furthermore, a website with simple visuals lets people focus on what the business sells.

Moreover, the conciseness of visuals combined with the conciseness of words makes your business offer a bolt of lightning that starts a fire of desire in a website guest.

Also, a super minimalist website lets you highlight the most significant offers. The visitor’s brain will pinpoint those offers before the viewer even realizes that! Suppose you have a black-and-white site. You can add red/yellow/cyan spots and details to highlight this and that.

Minimalism works for everything. Do you sell cars? Minimalism is perfect for showing off the latest car models. Are you an art creator? A sleek site will be the best gallery for your masterpieces. Cosmetics? Say less and let minimalism in everything make your cosmetics collection a boom.

Renaissance Splendor

Similarly, suppose you prefer a more classic approach and think that the earlier periods of humankind’s history had the most beautiful art pieces (from the perspective of the contemporary viewer). In that case, you can go for Renaissance-inspired website elements.

It is essential to keep your website manageable with decorations using that style. It is about balance, so choose a few colors (coffee and cream might do), decide on which elements to emphasize more, and go for something elegant.

60’s Brightness

60s vibe website design

The 1960s were a time of happiness, laughter, and artistic experimentation. Many iconic designs came from that era — the Beatles’ album covers, the Mona Lisa’s smile goes pop, and fun looks.

Your website can do with a little bit of that fun. It should display fascinating color abstractions or an interesting landscape while leaving space for the content. You can choose only one wall (picture frame) for your background image and place it at the top-center of your screen.

You can also stick to a “less is more” attitude and use only a couple of colors or tones throughout your website design. You should experiment with an image that looks like huge pixels, almost black-and-white but moving parts in vibrant hues.

Pixel Art Aesthetics

Alternatively, you can use a more “digital” approach and try pixel art. It is a fascinating style of digital creation that uses the same individual pixels repeatedly to create a picture or an animation.

Some famous examples include retro video games or pixelated images of celebrities like Beyonce, but many artists also use it to create non-pixelated images.

That means you can use the pixel art style to make your website’s visuals look more modern yet still recognizable and interactive. Try a background image like a retro video game scene, or add some animated elements and interactive buttons.

Sci-fi Neon

In the same way, if you prefer a more futuristic aesthetic, your website can have some neon colors and futuristic shapes. You may want to use simple graphics and stick to bold lines, bright colors, and geometric elements.

You might want a new-age font for the content slides and a background with neon lines that form shapes and create movement. If you want to emphasize the content sections more, use splashes of bright color to highlight them!

New York Style

Another excellent option. New York style places a huge emphasis on boldness. Sleek designs, vibrant colors, and modern typography come together to create something truly eye-catching. It often features large text and images centered on the page, while focusing on minimalism to make your website look “clean” yet attention-grabbing.

This style of design appeals to New Yorkers’ flair for dramatic and bold statements — it stands out amongst the competition, ensuring that your website looks unique, funky, and memorable.

Art Nouveau

Last but not least, Art Nouveau is a stylish, modern style that originated in Europe during the late 19th century. It emphasizes organic, curving shapes and lines that create a sense of movement in your website design.

Art Nouveau also focuses on beautiful nature motifs such as flowers and plants. Overall, the style is incredibly eye-catching and can make your website something truly unique — perfect for standing out!

An Artistic Checklist: How to Create a Plan for the Visual Design

Here is a checklist to help you ensure you get all the details in your business website’s visual design!

  • Focus on the aesthetics of your product/service.
  • Choose the right colors and tones for your website. It is advisable to focus on 2-3 colors and not even add shades. Adding some bright spots here and there does not hurt, but you do not want a whole color spectrum on your site. 
  • Decide on which elements you want to prioritize and how to use them.
  • Use minimalism if appropriate, or experiment with the retro/neon/pixel art styles.
  • Ensure that your website design is balanced and harmonious at all times.
  • Add unique photos and videos.
  • Add dynamism to text: break it into smaller sections, play with fonts, and ensure you systematize all information.
  • Use animation. Yet, ensure you unify its style. If your website is sleek and minimalist, some brisk moves might make it more vivid. Yet, a classic website might require a more smooth animation. Hence, connecting the animation’s look with the main aesthetic you prioritize is advisable.
  • Ensure there are no intrusive and vampiric elements. If visitors feel scared off by the design and information overload, you will run the risk of losing them. Instead, try to add value and convey more in less space.
  • Finally, keep testing your visual ideas until you are satisfied with their outcome!

Recap Time

As an entrepreneur, your website is among the most important tools for marketing and promoting your product or service. To create a successful visual design that resonates with your target audience: 

  • Focus on the aesthetics of your product or service
  • Choose the right colors and tones for your website
  • Prioritize certain elements while leaving others out
  • Use minimalism, or experiment with the retro/neon/pixel art styles
  • Always stick to a balanced and harmonious design. 

Happy designing!

Further Reading

LEAVE A REPLY

Please enter your comment!
Please enter your name here