5 Easy Ways to Diversify Content on Your Site

Diversify Content

Last updated - September 12, 2022

Among the most budget-friendly digital marketing strategies nowadays is content marketing. Everyone in the digital marketing realm is familiar with the famous phrase ‘content is the king’. When the right strategies are implemented for digital marketing content, it can do wonders to draw new customers and also nurtures the current ones.

Recently, major shifts have been there in conventional content marketing as you’ll notice that trend has shifted on organic content. Everyone is trying to excel here! You can boost brand awareness and recognition and also contribute massively to create trust and loyalty with the prospects.

However, it’s not a piece of cake to create interesting and engaging content, especially if you are following the same routine while trying the same formats again and again. We know that quality content beats everything and to stand out from the rest, you’ll have to make your content top-notch. Here we’ll look at the 5 easy ways to diversify content on your site and provide you five ways for diversifying the content in ways for drawing the attention of the audience and compelling them towards your brand.

Starting Podcast

The method is slightly unconventional and Podcasts are also new concepts. Apple released the functionality of their podcast in June 2005 and the podcasting foundations also go back far to the 1980s. However, in recent years, podcasts also got a significant boost partially due to the availability of the podcast in addition to the convenience of consuming the audio content while also undertaking various other tasks.

According to the surveys, some people suggest that around 37% population listen at least to a single podcast each month. The use of podcasts in your content strategies ensures greater marketing opportunities for the businesses to tap already into a waiting and ready audience.

Although many options advertise through other podcasting platforms, it is suggested that the podcast adverts are not engaging at all and are not considered as other advertising types. Thus to get most podcast brands can start their own. Another alternative is sponsoring a podcast to mention your services and products naturally.

When beginning a podcast, you must remember that audience loves listening to them as they’re non-evasive. This means they emphasize creating value rather than using it as a window for pitching the audience. Another great benefit of a podcast is that it’s easy to repurpose them. Ringr is a great way to organize and draw more target audiences to your podcasts.

Hosting An Internet Event

The growth of online events has been phenomenal in the past few years to reach out to those who are not able to meet in person, whether because of the geographical location of the pandemic. Diversifying the content through hosting an online event would be a good way of facilitating live interaction with the audience besides their circumstances or location.

Online hosted events might vary from live streams to webinars and these always make sure that the target audience gets the best value. Let’s suppose you’re hosting a seminar or live event to invite different experts from the webinar or niche for covering the interest. A few good reasons to include webinars in your content marketing strategies are:

  • You’re delivering real prospect value
  • You’re establishing an expert position in the industry
  • These events draw the attention of more audiences and engage them compared to videos
  • The interactive nature of webinars helps you to get a deeper insight into the preferences of the target audience of your brand.
  • Online events must ideally last for around 30 to 45 minutes and are hosted two to three days

Online events are great sources to get content diversification. For example, you can record the event and also publish this as a series of videos; you can use everything that was discussed for writing detailed blog posts, or you can release the podcast and turn the event into audio. The best event and webinar organizing capabilities are available with Zoom as all of these are free.

Conduct Your Research For Whitepaper

With whitepapers, it is possible to dive deeply into an area of interest for your business or the target audience. Not only whitepapers are great for throwing light on the present issues of the topic, but they also provide discussion about the possible solutions.

With a great researched whitepaper it can be good to increase the authority to a niche. However, through expert opinions for the solution, these are also used for positioning yourself as the best business for helping the customer solve the problems upon occurrence.

Social Media Diversification

Most probably social media has already been a key part of content marketing plans. However, for earning the attention of your audience, you would have to develop social media strategies that deliver diversity in form of content along with the platform where it is hosted.

Let’s suppose that your business is already using multiple social media platforms like Facebook and Linkedin for publishing blog content. This would be a good kick start process, but through extending to new social media platform opportunities, businesses get the reach of a wider audience with the chance of engaging the present audience in different ways.

Although you might use try using the same content on all social platforms, each of the pieces can be tailored to a platform where you’re publishing the content. After all, a Linkedin formal business post won’t suit Instagram. After expanding platform use, you can try and develop content native to the platform.

These content formats are ideal for diversifying the content marketing strategies and turning these more efficient. Brands that spend a significant amount and references must always search for great ways to get the best out of their efforts. Content diversification rarely means making new content, but instead, it’s all about using a new way to deliver the same content and engage more audience.

Also, you can diversify social media through publishing different content types on the presently available platforms. Different platforms like LinkedIn and Facebook can host different content types such as text posts, videos, and live streams as well.

Using Video Posts Rather Than Blog Posts

High-quality blog posts can be thought of as the backbone of content marketing and ranking strategies of businesses. Long-from blogs are fine ways of delivering considerable value to the customers. It is also simultaneously possible to make the website attractive to search engines.

Most digital marketing professionals spend lots of time while forming a good blog. Which is quite strange that sometimes we don’t remember them after they get published? This is not only considered exhausting, but it can also leave great opportunities for wide content creation on the table.

While you create videos, you can consider blog posts like a ready-made plan. All you have to do is delivering the blog posts in video form. This can be done by sitting in position or let someone else face the camera and present the blog content naturally.

Another way can be employing an animator for helping in creating an animated story for accompanying voice-over artists or blog posts for delivering audio content. Another good way of reaching a wider audience would be creating videos. People typically enjoy watching the videos and it is less taxing compared to reading and generally communicates the same information in a short time. The report can highlight that around 87% of marketers who leverage video marketing have noticed drastic website traffic increases.

Important Things To Ensure Beforehand

While applying these measures you need to ensure that you’re creating original content, which is the indispensable and rigid backbone of any successful campaign of digital marketing. This is the most important element for funneling coal to for powering social media furnace, to provide tenuous SEO elements for hanging upon. This turns the email newsletters into a clickable inbox.

While the marketed and advertised brand must form and share compelling content, what can be termed as great content should is now straightforward to interpret. Do you hold local authority in your field? Do you consider yourself a thought leader who carves out new paths in a well-established industry? What sets you apart from other competitive brands?

No matter what else is on the marketing menu, you can always make and distribute free eBooks. Not only does this offer the chance of getting to know the style and scope of the brand in a better manner, but this also forms invaluable trust and loyalty. You’re providing valuable information like a gift, and the audience doesn’t forget it down the road.

Businesses and marketers love data, but the audiences generally respond to eye-catchy visuals and emotions. Infographics are perfect formats to providing the users with the best of everything while offering valuable information in a visually appealing and rich manner – yet it is simple and quick to grasp.

While a reliable content diversification measure would be blogging, it is not the only option available method. As engineers, designers, and marketers with poets, daredevils, and mavericks – there isn’t any better way to experiment with engaging and fun ways of creating and retaining an audience. The overall benefits of diverse types of content marketing can be deep. As Todd Patton at Business2Community has explained that content diversification make makes the likelihood of social sharing and engagement better.

Thus, content diversification is the best way of ensuring that all content creation and marketing strategy elements are working smoothly and efficiently. All the aforementioned ideas will get you started.

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