Last updated - July 8, 2021
WordPress offers a ton of advantages, which is why it’s one of the most used Content Management Systems worldwide. Over 30% of websites run on this platform, and for good reason!
That reason is SEO, the major factor in attracting traffic to your website. But how exactly does WordPress achieve that?
Check out the reasons why WordPress is good for SEO!
Why WordPress is Good For SEO
Here are some of the reasons why WordPress is good for SEO.
They Have SEO-Friendly Themes
Your website themes can make or break your website’s SEO, as it affects your website appearance and how quick and responsive it loads.
This is probably one of the main reasons why WordPress is very beneficial. They have over 7,000 WordPress themes, free and paid, available to use and customize according to your brand niche and personal wants! There are so many themes to choose from, such as:
- Astra Theme
- Divi by ElegantThemes
And many more fit to cater to your design wants and needs. You won’t need to worry about balancing the aesthetics and BTS aspects of SEO, as WordPress themes accomplish both as long as you design it well.
You Can Source Code
WordPress has a strong foundation for SEO to begin the scenes. It’s written using PHP but you can also still use HTML markup, which makes content easy for a search engine to crawl.
Furthermore, WordPress offers themes that use HTML5. This means cleaner and cross-platform friendly coding, which makes it easy for anyone to customize and tweak as needed. Furthermore, since it’s built using clean code and may function well on various devices, this is a huge advantage for SEO.
It’s Made For Content Creation
Content marketing should be a top priority for all businesses and brands. Because of this, you need a CMS which makes it easy to publish content regularly and consistently.
WordPress helps you out there, as it used to be a pure blogging platform, making content creation easy. They offer the drag-and-drop editor as well as a navigable multimedia library. This makes it easy for both beginners and technical users to create and share content to millions of people!
Besides this, WordPress comes with various built-in SEO features AND SEO plugins that extend website-optimizing abilities. There are helpful plugins such as:
- WordPress SEO by Yoast
- Google Analytics 10Web
- PB SEO Friendly Images
- Broken Link Checker
And many more!
You Get Clean Permalink
Many URLs are much easier to remember compared to others. This makes it easier for viewers to go back to pages when they want to.
These are clean permalinks, which can also impact one’s SEO ranking! When you include relevant keywords to your site page permalink, it positively impacts your page’s ability to rank higher. The attractive permalink can also give your website a higher click-through-rate, boosting your rankings.
WordPress allows you to easily customize your URL format. That way, search engines can also have easier times finding your content for quicker indexing to rank.
Optimizing Images Is Easy
A great way to make your content more interesting and increase user engagement is through media. Photo-heavy websites are now trending and can help increase your views and dwell time.
However, if you don’t optimize your images, chances are that it can slow down your site speed, which will factor in where your website ranks. With slower size-speed from photos, users would abandon pages and lessen engagement. Now this directly impacts SEO!
WordPress has an editor for you to resize and compress your images, which reduces site loading speed. The same editor can also help optimize your images by adding alt tags and descriptions. This can also boost your SEO!
Great Site Speed
Website speed is vital for both SEO and user engagement. It isn’t just about compressing your images, but you have to look into ensuring that the entire website will load quickly for users regardless of the device used.
Now that more people are using mobiles over desktop, making your website load quicker for these devices is more important than ever! Mobile users can make a huge chunk of your views and take note: They have shorter attention spans and the optimal loading speed should be three seconds, according to Google Partners.
WordPress doesn’t only ensure quicker loading speed even in the standard configuration. They also have responsive themes and layouts that load quickly for all devices, especially for mobile users.
But of course, it isn’t just WordPress that helps with loading speed but your regular maintenance and the good choice of a hosting service.
Integrate Social Media
Sure, social media doesn’t have a direct impact on search rankings, but user engagement does! When your content is shared on various social media accounts, it increases your user engagement.
As a result of increased page views and dwelling times, search engines will notice that people enjoy your content. This will boost your SERP rankings!
WordPress allows you to easily integrate social sharing with websites thanks to plugins such as SumoMe.
When you make it easier for users to share what you post to popular websites like Twitter, LinkedIn, Facebook, and other platforms, you boost your content and increase brand awareness.
According to Joel House Search media and many other experts, a huge factor that impacts your SEO is website security. When search engines fail to see your site as secure, then they will label the website as harmful to others or as spam. As a result, search engines may not even index content!
WordPress offers a great security team and well-performing security plugins such as:
- iThemes Security
- BulletProof Security
- Security Ninja
- Wordfence Security
That way, you can detect any security vulnerabilities and add layers of protection needed for your website and users. This helps search engines know that you are safe to visit and they can begin indexing your content to pop up on relevant search engine results pages.
There are many amazing features and platforms WordPress offers, but it won’t matter if you can’t receive any help needed. Fortunately, this platform has an entire community supporting you!
What’s great about WordPress is that you can engage with their communities using the WordPress support forums. This is besides the WordPress customer support team they offer, who are able to answer your queries.
Besides this, WordPress has become so popular that there are third-party tools, videos, articles, and sites available to get more support and information to help you out.
Two of the major ranking factors in SEO are the Meta title and meta description. You should add them to almost, if not all, your posts and website pages. When you include your targeted keyword to the metadata, this can improve your rankings significantly.
Besides this, proper metadata can increase one’s CTR as they are viewable on search engine results pages.
WordPress can do the job in adding metadata automatically with any of their FREE SEO plugins like:
- Yoast SEO
- All-in-One SEO Pack
It produces effective data within minutes and does it for all your posts to improve your SEO.
Wrapping It Up
WordPress is an awesome system for SEO, from its amazing features down to the abundance of plugins and themes to choose from. If you aren’t using it yet, check out what WordPress can offer for you now.